Arzoo Malik Email & Phone Number

Faridabad, Hr, In

Bengaluru, Karnataka, India

1. Leveraged advanced JavaScript and modern web technologies to craft responsive and interactive user experiences on the client-side of web applications.2. Worked on the Zoom product itself, developing A/B tests based on specific requirements to optimize user engagement and product functionality.3. Participated in monthly sprint planning, documenting release notes, and ensuring alignment with project timelines and objectives.4. Assessed data availability and connectivity, set up requirements and strategies for necessary data integration, and integrated test code with the Optimizely tool.5. Established technical processes for setting up testing campaigns, tactical processes for collaborating with engineering and product teams on various tests, and overarching strategic processes including prioritization and business goal setting.6. Continuously learned and applied Conversion Rate Optimization (CRO) techniques and data-driven methodologies to analyse A/B test data effectively.7. Managed all documentation for live tests on the website, ensuring comprehensive records and clear communication across teams.

Delhi

As a 𝐅𝐫𝐨𝐧𝐭𝐞𝐧𝐝 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫, I specialize in creating tailored and engaging user experiences through front-end development. My roles and responsibilities include:1. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Developing and implementing personalized user interfaces that cater to individual user preferences and behavior, enhancing user engagement and conversion rates.2. 𝗙𝗿𝗼𝗻𝘁𝗲𝗻𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Leveraging HTML, CSS, JavaScript, and related technologies to build interactive and responsive user interfaces that adapt to user profiles and interactions3. 𝗔/𝗕 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: Designing, implementing, and analyzing A/B tests to optimize user experiences and personalize content based on performance metrics and user feedback4. 𝗨𝘀𝗲𝗿-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝘀𝗶𝗴𝗻: Collaborating closely with UX/UI designers to align personalization efforts with user-centric design principles, ensuring a seamless blend of aesthetics and functionality.5. 𝗖𝗿𝗼𝘀𝘀-𝗗𝗲𝘃𝗶𝗰𝗲 𝗖𝗼𝗺𝗽𝗮𝘁𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Ensuring that personalized experiences work consistently across various devices, including desktops, tablets, and mobile phones.6. 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Identifying and resolving performance bottlenecks specific to personalization features, ensuring fast-loading and efficient user experiences.7. 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗔𝘀𝘀𝘂𝗿𝗮𝗻𝗰𝗲: Conducting rigorous testing and debugging to maintain the reliability and accuracy of personalization algorithms and featuresI'm passionate about creating highly personalized and engaging user experiences that drive user satisfaction, retention, and business growth. Let's connect to discuss how I can contribute to your next personalization-driven project."

Delhi, India

As a 𝗨𝗜 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿, my expertise lies in crafting customized and captivating user interfaces through front-end development. In my role, I am responsible for:1. 𝗔/𝗕 𝗧𝗲𝘀𝘁 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Collaborate with product managers and designers to understand the goals of the A/B test. Implement and deploy A/B test variations for user interfaces.2. 𝗖𝗼𝗱𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Write clean, maintainable, and efficient code for UI components. Ensuring that code is compatible across different browsers and devices.3. 𝗛𝗧𝗠𝗟/𝗖𝗦𝗦/𝗝𝗮𝘃𝗮𝗦𝗰𝗿𝗶𝗽𝘁 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Proficiency in HTML, CSS, and JavaScript to modify user interfaces effectively. Ensuring that UI changes adapt well to various screen sizes and orientations, providing a seamless experience across devices.4. 𝗖𝗿𝗼𝘀𝘀-𝗯𝗿𝗼𝘄𝘀𝗲𝗿 𝗖𝗼𝗺𝗽𝗮𝘁𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Verify that A/B test variations work correctly on different web browsers (e.g., Chrome, Firefox, Safari, Edge).5. 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗔𝘀𝘀𝘂𝗿𝗮𝗻𝗰𝗲: Conduct thorough testing of A/B test variations to ensure they function as intended and collaborating with quality assurance (QA) teams to validate the UI changes. With that identifying and fix UI-related issues and bugs quickly to maintain a smooth user experience during A/B tests.6. 𝗩𝗲𝗿𝘀𝗶𝗼𝗻 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: Use version control systems (e.g., Git) to manage code changes, ensuring a clear history of modifications.7. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Work closely with cross-functional teams, including designers, product managers, data analysts, and engineers, to align on A/B test objectives and outcomes.8. 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Maintain documentation of A/B test variations, code changes, and any special considerations for future reference.

Delhi, India

1. Gained hands-on experience in the conversion of design mockups to functional web pages through PSD to HTML techniques.2. Developed web content using HTML5, adhering to web standards and optimizing for compatibility across various browsers and devices.3. Acquired proficiency in CSS, both in terms of writing efficient code and using cascading stylesheets to achieve consistent and visually appealing layouts.4. Worked closely with the team to ensure the proper implementation of design elements, enhancing the overall user experience.5. Gained practical insights into the world of web development, contributing to the success of various web projects during the internship period.

Faridabad, Haryana, India

1. 𝗛𝗧𝗠𝗟𝟱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Leveraged HTML5 to develop modern, responsive web applications, delivering cutting-edge solutions that met evolving industry standards.2. 𝗛𝗧𝗠𝗟 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Maintained a strong commitment to writing clean, semantic HTML code, resulting in improved SEO rankings and better overall website performance.3. 𝗣𝗦𝗗 𝘁𝗼 𝗛𝗧𝗠𝗟 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻: Successfully transformed complex Photoshop designs into pixel-perfect HTML/CSS templates, ensuring seamless integration of visual elements.4. 𝗖𝗦𝗦 𝗪𝗶𝘇𝗮𝗿𝗱𝗿𝘆: Crafted elegant and efficient Cascading Style Sheets (CSS) to achieve consistent branding and responsive layouts across various browsers and devices.

Faridabad, Haryana, India

1. Developed and maintained interactive web applications using jQuery, enhancing user experience and interactivity.2. Transformed design concepts into pixel-perfect, responsive web pages through PSD to HTML conversion, ensuring seamless integration of visual elements.3. Utilized HTML5 to create modern and feature-rich web pages, staying current with the latest web development standards and practices.4. Crafted visually appealing and user-friendly interfaces using CSS, ensuring consistency in design and layout.5. Leveraged JavaScript to implement dynamic and interactive features, enhancing website functionality and user engagement.

Master Of Business Administration - Mba, It And System Management

Bachelor Of Technology - Btech, Computer Science