Hi, I am Asa Tsao: // About my work personality //Integrity, righteousness, focus, and consistency. Goal-oriented with firm personal conviction, clear vision, and adaptability. Remain humble to take each step by observing and iterating the proper work model. The core working value is: to persist in achieving amazing project results. // About my Career path //Go through the following industries: NGO, Crowdfunding, Biotech, and Martech. I have worked as a Program Coordinator, Freelancer, Project Manager, and Customer Success Manager.// 5 Hard Skills + 18 Softwares //5 Hard Skills include Martech, fundraising projects, page optimization, content marketing, and CRM. ① [ Martech ]➤ Use Mixpanel and Amplitude, the Product Analysis platforms to correlate in-product actions with user engagement, and retention, analyze sudden changes in conversion rates and generate insight reports.➤ Use OptiMonk and One Signal to create pop-ups to generate leads or product recommendations.② [ Crowdfunding Project Management ]➤ Copywriting, post-processing, and video editing using Illustrator, Photoshop, Lightroom, InDesign, Premiere, and Final Cut Pro.➤ Collaborating with influencers to develop brand voices.③ [ Page Optimization ]➤ Use Google Optimize to conduct A/B testing of the conversion rate of different variations of web pages and alter by user preferences.➤ Use Hotjar to analyze checkout abandonment with heat maps and recording of user behavior.➤ Use Google Tag Manager to track the performance of site events, such as button clicks, JavaScript errors, and custom trigger events.④ [ Content Marketing ]➤ Write SEO-friendly articles and curate article submissions.➤ Use Ahrefs and Ubersuggest platforms to build SEO keyword lists, and score the traffic contribution with the commercial value and search intent.➤ Use Google Search Console to evaluate site crawlability, the number of pages indexed per day, and the duplicate pages inspection.⑤ [ CRM ]➤ Use Klaviyo and Iterable set up automation workflows to boost orders.➤ Create a tabular user journey map that measures all interaction outcomes of the brand lifecycle.// Self-taught Hard Skills //➤ FaceBook Ads➤ Google Ads: awarded Google Ads Search Certification➤ LINE Ads: awarded Certificate of LINE Ads Platform Expert
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品牌行銷副理Life Rich 富川創造 -
Marketing Assistant ManagerLife Rich 富川創造 Mar 2023 - Present
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Customer Success ManagerEmatic Solutions Apr 2022 - Dec 2022Taipei City, Taiwan➤ Mainly responsible for coaching 12 accounts to earn 10-20% of MRR for clients — managing 10+ martech platforms.➤ Maximizing the client's ROI on 8-15 with practical strategic plans — Deliver Martech products and Google Analytics's performance reports.➤ Write an internal client growth profile for cross-selling proposals — review and negotiate with existing high-potential customers to drive business performance.➤ Operates 11 Martech platforms — the key performances are:[CRM] Contributed 9.4% of MRR through setting up Klaviyo automation workflows — proactively building the "User Journey Automation Flows" to fulfill all potential "marketing scenarios" of the brand lifecycle, such as abandoned browsing, and abandoned purchase notifications to boost orders.[Ecommerce] Convert 1,000-15,000 members per month with eye-catching website popups on the OptiMonk platform — generate leads through personalized product recommendations. [Content Marketing] Contributing to 4-15% of the account’s MRR operating Mailjet email platform — with assigned accounts for copywriting, visual editing, and exclusive content marketing of EDM producing.[Analytics] Self-taught Product Analysis platform Mixpanel to create:- "Flows report", discover all paths of key user actions before checkout, to better engage users.- "Funnels report", uncover which steps on-site cause a high dropout rate.- "Retention report": drill down user attributes to identify retention and churn factors. ➤ Operates the Martech platforms: ∙ Marketing Automation: Klaviyo, Iterable∙ Product Analytics: Mixpanel, Amplitude∙ Email Platform: Mailjet, Campaign Monitor, Mailchimp, Hi-IQ, Retry-IQ∙ Website Pop-ups: OptiMonk, One signal, Bye-IQ. -
Project ManagerMita Eco Fungi (Biotech Company) Mar 2021 - Apr 2022As a Project Manager at the biotech company Mita Eco Fungi:Mainly responsible for Product development, Commercial evaluation on ROI, and Process optimization. Solid learning divergences between business growth and operation departments enable me to better lead between departments and create a collaborative plan focused on the company's stable growth.[ Key Contribution ]➤ Mainly responsible for Product development, Commercial evaluation on ROI, and Process optimization. Solid learning between business growth and operations enables me to better manage departments and create a collaborative plan focused on the stable growth of the company.➤ Target Costing for ROI to eliminate low-profit products — by evaluating the overall product development, process, and personnel for cost management.➤ Improve production methods and efficiency — implement process documentation to discover the high personnel and time expenditure.➤ New product development increased by 12% of MRR in 8 months — due to breakthroughs in production problems and efficiency optimization. ➤ Support the private investment process — by providing financial analysis, profit forecasts, and potential risk assessments as needed from investors.
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Crowdfunding Project Freelancer17Support E-Commerce Platform Nov 2020 - Feb 2021As a freelancer to self-operate the campaign from the ground up for 17Support:Mainly responsible for copywriting, photo post-processing, project management, and publishing the project on the zeczec platform.[ Key Contribution ]➤ Build the fundraising project to reach NT$470,000 in 2 months without any advertising budget. ➤ Project implementation, which includes — planning the brand story, setting the marketing theme, post-processing, pre-marketing, and crowdfunding launch. ➤ Expand further 23% revenue growth — by engaging with 7 KOLs and social enterprise directors to publicize the project. ➤ These experiences have given me practical skills in crowdfunding planning and execution.➤ https://www.zeczec.com/projects/blackpower -
Uganda Diplomatic Funded Program CoordinatorInternational Cooperation And Development Fund (Taiwan Icdf) Sep 2019 - Sep 2020Kampala City, UgandaStationed in Uganda in collaboration with NGO (Love Binti) and ICDF:I mainly responsible for the "fund-driven" content marketing, content outreach for fundraising project implementation, and supported the local project to stably develop.[ Key contribution ]➤ Writing 2 articles that raised NT$400,600, and reached 251,940 viewers in 6 days — Conducting content marketing on the Dcard platform, and converted into 332 sales orders, successfully attracting attention. ➤ Generate 5,500 - 9,000 hits per article with SEO-friendly content articles — a fourfold increase over previous articles, and significantly increases brand awareness. ➤ Initiate the project with a prototype of the MVP and estimate the benefits — Achieved the first phase objectives of the "Poverty-alleviation initiatives - Mushroom Growing Project", and apply professional training. ➤ Post-processing of image and video editing — with the software Photoshop, Lightroom, Premiere, and Final Cut Pro.[ Honors & Achievements ]➤ Participated in the CommonWealth Magazine column promoting ICDF volunteers overseas and received 8,818 views.➤ https://crossing.cw.com.tw/article/14456 -
Fundraising Associate InternUnited Way Aug 2018 - Aug 2019Taipei City, TaiwanAs a Fundraising Associate Intern at Nonprofit organization in United Way: Mainly responsible for the brand's online fundraising projects, including Facebook communication strategy, content planning, marketing materials design, and competitor analysis report. Also, produced a 3-year fundraising report in Excel, which expand the horizon of marketing and business insight.[ Key Contribution ]➤ Perform Facebook content marketing — create graphic design, and edit videos using Illustrator, Photoshop, InDesign, and Premiere. ➤ Analyze 3-year fundraising data — using an Excel pivot table with donor demographics, including age group, gender, donation frequency, and AOV breakdown on a YoY and QoQ basis to build a valuable customer profile. ➤ Write the partnership fundraising copywriting — for Yahoo! charity fundraising sites, PX Mart, FamilyMart, Entie Commercial Bank, TKK International, Agilent Technologies, etc. ➤ Fundraising planning support of CSR proposals for corporate clients. ➤ Take the initiative to write the "Competitor Marketing Insight Report" — to provide the department with the latest case study. -
Integrated Marketing Communications (Imc) InternMoulin-Orange, Digital Branding Agency Jul 2017 - Aug 2017As an Integrated Marketing Communications (IMC) Intern at a digital marketing agency in Moulin-Orange: Responsible for website data monitoring, marketing pipeline optimization, and annual brand campaign proposal, gaining cross-departmental communication, proposal skills, and client review perspectives.[ Key Contribution ]➤ Write summaries of client weekly reports, and analyze traffic sources, user types, and on-site product page browsing through GA for New Balance.➤ Track the "Campaign conversion rate" and propose marketing budget allocation insights through GA multi-channel report analysis.➤ Brainstorm the "Annual Event Proposal" to develop the "Adult Lab - Virtual Fitting Room" campaign with a pop-up shop kiosk and present it to the client.
Asa Tsao 曹長翎 Education Details
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Department Of Public Relations And Advertising -
Department Of Marketing
Frequently Asked Questions about Asa Tsao 曹長翎
What company does Asa Tsao 曹長翎 work for?
Asa Tsao 曹長翎 works for Life Rich 富川創造
What is Asa Tsao 曹長翎's role at the current company?
Asa Tsao 曹長翎's current role is 品牌行銷副理.
What schools did Asa Tsao 曹長翎 attend?
Asa Tsao 曹長翎 attended Shih Hsin University, Renmin University Of China.
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