Asaad M. Farag Email & Phone Number

Washington, Dc, Us

www.occasionscaterers.ComOccasions curates meaningful moments as unique as our clients. Our personalized services set us apart from the crowd, with custom menus, experiential design, an in-house hospitality team, and exclusive display pieces.

 Acts as specialized Lodging boutique advisory firm offering experienced and reliable solution provider with partners based in New York, Las Vegas, Istanbul and Moscow.  Oversees a wide range of expertise in operation Management, asset enhancements, technical development, marketing and sales and operator selection module suited each individual Asset , portfolio ownership and operator’s collective vision Directs lodging actions required in maximizing profitability, increasing service levels and improving team member satisfaction. Implements company programs and manages the operations of all departments in a manner consistent with local regulation, company policies and procedures to ensure a high level of quality and guest satisfaction. Conducts regular tours of the hotel and makes recommendations for changes as well as note deficiencies and ensure corrective action is taken. Ensures the assets of the hotel and the brand DNA. are maintained through the development and recommendation all annual business and capital plans.

Doha, Qa

 Reviewed, identified and verified all assets marketing fees, reservation cost, loyalty programs return vs pay out of benefits and centralized sales expenses vs production to each destination.  Spearheaded blending operation, renovation and development functions of Katara Hospitality flagship portfolio Under one division to deliver 36 + ultra-luxury hotel projects worldwide in USA. , Europe, Middle East, and Far East. Led the design and implementation of a comprehensive business development strategy, with an emphasis on creating long-term relationships that will drive revenue into all flagship assets of Katara Hospitality Group. Elaborated business development plans, design and implemented processes to support business growth, through guests and market definition. Assessed TOP LINE Flash reports recap from all assets daily, bi weekly areas of concerns vs budget report, month end asset performance review inclusive of rolling 90 days FRCST. to all FFE. Cap ex., marketing initiatives. Conducted quarterly asset site detailed walk-through review with all stakeholders with follow up / action plan and ownership target due / completion date

New York, New York, Us

 Championed the creation of a self-sufficient Operation development business unit comprising Feasibility, Operation, Architecture & Design and Legal support.  Delivered record-breaking growth per unit and entered several new markets across Europe and Middle East.  Aggressively managed capital investment and expenses to ensure the company achieves investor targets relative to growth and profitability. Monitored performance with tracking and established corrective measures as needed, and prepared detailed reports, both current and forecasting. Develop actionable business strategies and plans that ensure alignment with short-term and long-term objectives developed in tandem with ownership cohesive team. Developed and controlled all operational budgets to ensure that the company has all the resources required to meet its objectives within agreed financial parameters and to maintain the financial strength of the company.

İstanbul, İstanbul, Tr

 Managed the mid and long-range development, financial and operational success of the group collections of 24 hotels in Europe, Middle East, CIS countries and Turkey.  Oversaw all master contract renewals and ensured contractual obligations were being met by all contracting parties. Recommended and implemented business strategy, short- and long-term objectives and goals; develops presents and accomplishes approved annual plan and provides leadership for ensuring plans cascade throughout the hotel business Highlighted trends that were likely to shape the wants and needs of internal and external guests of the future; lead the organization in exploring business opportunities that create value for the customer while driving profit. Provided leadership to the hotel management arm of the company including daily organizational operations, directing internal operations to meet the targets and achieve budgeted results, and other key metrics.

London, Gb

 Oversaw all aspects of operations by exercising demonstrated knowledge and experience in all phases of hotel management, including sales and marketing, food and beverage, revenue management and the rooms division.  Enabled innovation and drove results by executing sales and marketing campaigns, understanding dynamic revenue management and driving profit to the bottom line through strong financial controls. Evaluated changes to the guest's needs, the hotel's guest mix and competitive trends to recommend appropriate products/services and operational changes to ensure guest and employee satisfaction. Drove revenue and profits with a goal to meet and exceed budget expectations while maintaining operational and guest service standards. Collaborate with the corporate Revenue and Sales leadership Team to identify and follow up on potential sales leads and sustain/retain core business accounts

Mclean, Va, Us

 Led in all key property issues including capital projects, customer service, and refurbishment. Ensured all decisions were made in the best interest of the hotel , Hilton and ownership agreed on goals. Delivered for the first time since opening hotel budgets with EBIDTA and operating cash flow.  Set and executed short- and long- term strategic goals for the property. Managed ongoing profitability of the hotel, ensuring revenue and guest satisfaction targets were met and exceeded. Build and maintained a strong long term ties with governmental entities in the state of Turkey and all high profile diplomatic circle reflecting long term business ties for the property.

Taipei, Tw

 The first and only ultra luxury Regent hotel in the USA. Supervised development of and revision to business plan after September 11 to permit a more focus on Wall Street as revival destination  Re set hotel annual budget, financial reports and annual and monthly forecasts that clearly explain operational effectiveness, trends and drive productivities in the very strong unionized environment . Monitored quality assurance scores and/or guest feedback and communicated to and train associates accordingly. I managed Ownership expectation to change the business module to CONDO asset within 180 days.  Supported the conversion and Lease-out the Public areas to CIPRIANI establishing new standalone public event space concept in city of NEW YORK.