Asa Cary Email & Phone Number

New York, United States

New York, United States

• Served as lead Client Service Liaison across three brandssimultaneously, each with numerous communication channelsand key stakeholders• Day to day project management, brainstorming / conceptualization,and execution of activations across multiple clients and businesschannels, each with varying scales of events, turnaround times,and brand focuses• Developed and implemented client specific ways of working andassigned KPIs: one off events, on and off premise programming,tiered nationall programming, and large scale special events• Build and manage individual program budgets up to $1MM ormultiple programs laddering up an annual total of $5MM• Compile and analyze quantitative and qualitiative reports topresent to clients for program status updates and key learningfor future growth and continued business• Extensive nationwide travel for on-site program managementand execution• Completed comprehensive and frequent market trainings / qualitychecks to ensure effective communication and execution of eventsto brand standard• Work closely with senior production and design teams, andmanaged two direct reports

Greater New York City Area

Conceptualize, project manage, and execute events across multiple business channels at Citibank (Retail, Entertainment, Internal) with varying scales of events and turnaround times per projectServed as Client Service Liaison with all brand teams and key stakeholders to develop programming, outline ways of working and assign KPIs for: on and off premise programming, trade and distributor engagement, and large scale special eventsBuild and manage program budgets and timelinesCompile and analyze all quantitative and qualitative reports to present clients with program status updates and key learningTraveled extensively nationwide for on-site program management and executionCompleted frequent in-market trainings/quality checks to ensure effective communication and execution of events to brand standard and program instructionsKey contributor to development of programmatic KPIs for client measurement for better reporting, and keywords for efficiently communicating goalsLead brainstorms pertaining to new and existing program RFPs and provide direction to all parties for answering the brief (i.e. creation of concept decks, renderings, workflows etc.)

Greater New York City Area

Babson College

Territory Manager: Manage recruitment and selection for New York City, Maryland, Delaware, Virginia, Washington D.C. and Massachusetts; plan travel based on statistical analysis of previous years and institutional goals; travel extensively to represent Babson College at college fairs and high school visits; conduct on- and off- campus interviews and information sessions; conduct review of 600-700 first-year applications; foster relationships with counselors within geographic territories.Events Coordinator: Work as part of events team to plan and execute prospective and admitted student events; tasked with curating a group of dynamic panelists and speakers; sought to create a memorable team to interact with families and leave a lasting impression; worked closely with the branding of our newly revamped admitted student day through leading the logo design process, as well as managing the talent for several presentation blocks to accommodate over 800 visitors.Marketing Team: Create videos and assist in social media campaigns, as well as design, creation, and distribution of marketing material for our office. Diversity / Access Initiatives Co-Coordinator: Develop and implement with team strategies of maintaining diverse student population, and accessing students across ethnic, socio-economic, and geographic backgrounds. New York Posse Scholarship Coordinator: Assist with the selection process and associated programming for recipients of the Posse Scholarship.

Step Up For Haiti: Charity Event

Milford, Ma

Administered a competitive analysis on the top twelve competitors of the company to further the success of job acquisition.Oversaw the naming and brand development of a newly acquired derivative of the overall company.Managed general office tasks including research, filing, and other administrative task.Work with a team to create the Summer events for company bonding.

As a stage hand I arrived to events to construct the set or setup the required equipment for the event and returned after the event to remove the equipment.

As a lighting hand, my job was to arrive to an event call and assemble with my team to build truss, hang, and focus all lighting equipment.

Lighting Designer, Our Town, May 2009; A Midsummer Night's Dream, April 2009 2005-2009Traveled to London with my high school theatre group and spent two weeks rehearsing and performing Our Town in a local theatre.Senior Design Project where I was the lighting designer for our rendition of A Midsummer Night's DreamStage Manager, Expressions, March 2008The first Junior student to be selected to lead the production team for the largest school fundraising event of the year. Call cues, leading designs and creating a system for the running of the performance, brought a major success to the show.

Bachelor Of Science (Bs), Business - Entrepreneurship And Marketing

Activities and Societies: Origins of Necessary Equality (ONE)

Bachelor Of Science, Business Administration; Entrepreneurship And Marketing

Education record

Stage Design And Production

Class of 2009 *Entered the school based on an audition showing basic creative skills. The program continued through each aspect of theatre.