MEDIA RESEARCH•Provide up to date analysis and research to assist in international benchmarking, content planning & evaluation, support content decisions and evaluate produced/ aired content•Competitive ratings analysis/presentation, research findings / reports•Handling Extensive Program Performance Overview and Feedback Reports’ structure (generated on Weekly, Monthly, Quarterly and Annual basis) • Monitoring daily ratings of all our programs.• Brainstorming on new concepts, refining current concepts to make it more appealing to our target audience.• Competitor analysis of both direct and indirect competitors i.e. being vigilant and keeping a sharp eye on our competitor’s strategy and offerings.• Hands on knowledge of FPC Planning, Content Management, Promotions, Industry Analysis. * Preparing concepts and finding stories and issues for new plays.