As Sr. SEO Analyst at ARY Services Ltd, I played a pivotal role in optimizing and enhancing the online visibility of our organization in the digital landscape, I achieved significant milestones and contributed to the company's growth through various strategic initiatives.SEO Strategy: Led a team to improve organic search performance, resulting in increased web traffic and rankings.PPC Management: Managed PPC campaigns, optimizing ad spend for maximum ROI and brand visibility.Social Media: Developed and executed social media strategies to enhance our online presence and engage with our audience.Content Marketing: Collaborated with content teams to create SEO-friendly content that boosted search rankings.Technical SEO: Addressed site performance and technical issues for a user-friendly and search engine-optimized website.Analytics: Generated reports to inform data-driven decisions, track performance, and adjust strategies.Cross-Functional Collaboration: Worked with various teams to ensure a cohesive online presence.

Developing and implementing comprehensive SEO strategies to improve website visibility and organic search rankings.Conducting in-depth keyword research and analysis to identify target keywords and generate new keyword ideas.Analyzing the website and social media pages to identify areas for improvement and making recommendations to enhance their SEO performance.Monitoring website traffic, search results, and key performance indicators (KPIs) to measure the effectiveness of SEO efforts.Collaborating with content creators and delegating content ideas to ensure they align with SEO goals and strategies.Overseeing the content creation process and offering suggestions to optimize it for search engines.Identifying and updating outdated content on the website to improve user experience and maintain relevance.Ensuring that web pages are optimized for desktop, tablet, and mobile devices, providing seamless user experiences across all platforms.Developing and implementing link-building strategies to enhance the website's authority and improve its search engine rankings.Managing paid search campaigns, including keyword bidding, budget allocation, and performance tracking.Staying up to date with industry trends, algorithm updates, and best practices in SEO to continuously improve strategies and maintain a competitive edge.

• Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.• Researched and implemented search engine optimization recommendations in accordance with development methodology.• Researched and analyzed competitor website and advertising links to gain insight into new strategies.• Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.

• Analyzed and audited clients' websites to address performance issues.• Completed keyword research to target clients based on keyword targeting.• Provide detailed reporting and analyses on client website demographics and statistics using Google Analytics.• Utilized search engine optimization and emphasized importance of link building.