Assistant Director
Current– Overseeing regulation of national media, advertisements, media buying, and digital policy– International representation and media planning for OIC conferences and international delegations– Launching BI Operations through trend analysis, sentiment analysis, predictive AI, and machine learning to promotenational narrative, counter violent extremism, and reduce advertising costs by PKR 1.2B through targeted campaigns– Led the successful launch of an PKR 80M data-driven media cell to counter violent extremism through centralized andautomated media monitoring.– Led campaign for National Highways and Motorway Police, accumulating over 330M impressions through electronic andprint channels– Automation of e-challan system, daily reporting system across Pakistan’s national highways and motorways while alsostandardizing over 8 million driving license records in a centralized database