Asad Ullah Email & Phone Number

Karāchi, Sindh, Pakistan

- Providing leadership to the brand management team in developing capabilities and competencies to enhance performance. - Assuring the formulation of marketing strategies in line with global strategies and guidelines to contribute to profitability and growth. - Oversee the quarterly/monthly promotional calendar for timely execution of projects, brand plans, new launches, and digital campaigns.- Create performance synergies and efficiencies via close collaboration with intra/inter departmental stake holders.- Inspire the assigned team to regularly evaluate brand performance, new opportunities, market competition, and create understanding of the same among the sales team.

Karāchi, Sindh, Pakistan

- Responsible for regional sales operations along with the marketing function of the entire therapeutic area.- Development of strategic brand plans, regional operational and execution plans with projects frills to deliver the brand messages as per global guidelines.- Responsible for the development of marketing strategy and digital campaigns based on market insights as well as creative content. - Carry out field work to inspire team members and manage sales operations to ensure precise execution of projects and campaign frills.- Responsible for cross-functional alignments with allied departments and stake holders to define new business opportunities through market data analysis and insights. PERFORMANCE HIGHLIGHTS- Successful New Team/Divisional Launch. Successfully launched an entire new team along with re-launches, conducted extensive brand training and development workshops for handling promotional material. - Brand expansion in new specialty segments. Indication based expansion of brand in new specialty segments that resulted in growth and equity.

Karachi

- Responsible for the development of strategy and brand planning in allergy portfolio.- Timely delivery and execution of projects on assigned brands to contribute to organizational sustainability to achieve business objectives.- Media planning and resource allocation to remain within financial limits.- Developed and executed patient education programs to help understand the disease and treatment adherence. - Identification and transforming customer needs into market insights to develop strategy. ACHIEVEMENTS HIGHLIGHTS- Supervised and launched Pakistan’s first Digital Respiratory Help Desk “Saans” to fight allergy and asthma in Pakistan.- Best Performer of the year 2018

Karachi

- Responsible for developing marketing strategies and execution of assigned brands for growth and profitability.- Developed innovative brand campaigns and projects frills on yearly /quarterly basis.- Worked in close coordination with internal and external stakeholders to carry out assigned projects.- Developed and executed brand plans, campaigns of inhalers (respiratory segments). ACHIEVEMENTS HIGHLIGHTS- CEO Award for Best Product Manager

Karachi

- Responsible for developing marketing strategies, campaigns, projects, and promotional tools for antihypertensive brand (from MSD) in Pakistan - Subsequent development of quarterly plans in line with annual brand plans and ensure timely execution and tracking.- Close monitoring of brand projects in line with MSD compliance and business code of conduct.- Ensure content development and as per global guidelines decided by Merk Sharp Dohme.- Carried out filed training sessions for handling of promotional material and tools.

Karachi

- Designed and Implemented marketing strategies including ATL and BTL plans of lozenges.- Developed quarterly promotional strategies to achieve short-term financial objectives.- Designed and implemented BTL activities and events to maximize customer experiences and promotion.- Formulate patient, HCP and competitive insights during field work and data analysis to transform into a more viable strategy.- Extensive coaching and motivational sessions with the sales to deliver the brand message among HCPs

Assisted in planning/developing Marketing Strategies, Brand, and Sales Plans for the assigned brands.Coordination and implementation of new launches and re-launches to the trade and consumers, promotions and advertising strategies in print media/journals.Assisted in brand building, liaising with agencies, production of in-house promotional materials and publications, POS, POP materials/marketing collateral for sales teamPlanned and implemented promotional & BTL activation to create maximum customer experiencesEvaluated the impact of BTL strategies to draw conclusive insights for improving brand performance.Developed brand insights, Sales analysis, competitor analysis on monthly basis to track the direction of individual brand and territoriesField visits throughout the country for market insights and analysis

Karachi Pakistan

Developed a brand plan and proposed sales strategy for new launch in Jeans category.Conducted market research to position the brand in the category.Competitor analysis for market insights and niches. Identified and communicated POD's in the brand to facilitate buying process. Planned and developed sales channels.BTL activations and advertisement in social media for quick responses or feedback.

Karachi

Assisted Business Development Manager and Brand Manager to identify new opportunities (Markets) for OTC products.The tasks and responsibilities were;1. Assisted in the development of Brand and Sales Strategy for OTC brands products2. Assisted in the developed Marketing Collateral for OTC healthcare products 3. Developed POS and POP materials for sales team4. Developed product promotional items to support the sales team in international markets.

Assisted the GM Business Unit Transformers and managers in Sales & Marketing department1. Interacted directly with Business Customers to align the strategies and department polices according to the customer's insight2. Worked in PTD department and contributed to assess the financial performance of different projects.3. Assisted in dealings/Negotiations with key stakeholders4. Vouching for the Engineering projects going inside interior Sindh5. Assisted in the out of home projects6. Assisted in identifying out sourcing needs and out sourcing strategy for ongoing and future projects