The SEO/SMO Expert is responsible for coordinating and implementing SEO & SMO strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achievedKey Management Areas of ResponsibilityDefine requirements, tasks, and resources associated to SEO strategyManage and execute implementation of SEO strategyCommunication to clients, team, and management on strategy/project development, timelines, and resultsCollaborate on client strategy and goal definition for successKeep pace with SEO, search engine, social media and internet marketing industry trends and developmentContribution to the company blog and at least one social media communityKey Functional Areas of ResponsibilityPerform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunitiesProvide SEO analysis and recommendations in coordination with elements and structure of websites and web pagesProvide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specificHelp to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)Develop and implement link building campaignsDevelop, manage and execute communication/content strategies via social communities in coordination with client goalsImplement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)