Asadduzzaman Asad
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Asadduzzaman Asad Email & Phone Number

Distribution Channel Development & Portfolio Management at Lesaffre
Location: Dhaka, Bangladesh 5 work roles 1 school
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✓ Verified August 2026 3 data sources Profile completeness 100%

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Current company
Role
Distribution Channel Development & Portfolio Management
Location
Dhaka, Bangladesh
Company size

Who is Asadduzzaman Asad? Overview

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Quick answer

Asadduzzaman Asad is listed as Distribution Channel Development & Portfolio Management at Lesaffre, a with 2588 employees, based in Dhaka, Bangladesh. AeroLeads shows a matched LinkedIn profile for Asadduzzaman Asad.

Asadduzzaman Asad previously worked as Distribution Channel Manager at Lesaffre and Territory Officer at Arla Foods. Asadduzzaman Asad holds Bachelor’S Degree, Marketing from East West University.

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Lesaffre

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Profile bio

About Asadduzzaman Asad

As a core business professional I have experience in multi-culture & multi-industry like FMCG, Tobacco, Baking & Device, which helped me to accomplish some great success stories within this mentioned year of my career. I help organizations to generate revenue through maximising the capability, which includes - New Business Development, Channel Development, Sales Management, Portfolio Management Distribution (Numerical Distribution & Weighted Distribution), People Development and Root Cause Analysis.Through my core & diversified skills I want to directly contribute in different businesses by following lean organizational structure.And as a visionary person i believe in two core things - Changes & Adaptability.Specialties –Channel Development,Distribution Management,Portfolio Management,People Development, Sales Management,Business Development, Sales Training, Key Account Management, Direct Sales, Project Development, Communication Process Development, Project Implementation, People management &Customer Experience Management.

Listed skills include Marketing, Digital Marketing, Microsoft Excel, Microsoft Office, and 12 others.

Current workplace

Asadduzzaman Asad's current company

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Lesaffre
Lesaffre
Distribution Channel Development & Portfolio Management
france
Website
Employees
2588
AeroLeads page
5 roles

Asadduzzaman Asad work experience

A career timeline built from the work history available for this profile.

Distribution Channel Manager

Current

Responsibility: • National business drive by developing and maintaining right sales channel.• Undertake Business Partners, Distribution and Key Account Management activities to sustain and develop sales in Bangladesh.• Develop new market/channel opportunities based on the market’s needs.• Coordination with APAC team and develop-implement marketing plans to ensure growth in Bangladesh.• Manage distributors & engage with distributors core team & stakeholders to gain focus, analyse performance.• Leveraging the distributors relationships to gather market data from their territories to identify and develop new business opportunities - distribution/visibility• Enhance contracts with the channel partners. • Ensuring compliance with distributors agreements and, if necessary, implement corrective action plans when faced with underperforming Area/Region.

Jul 2024 - Present

Territory Officer

Bangladesh

Key Achievements :• Regional Payment Disciplinary Lead (Sylhet Region)• Introduced Power BI to analyze Regional Financial Data.• Experienced to lead Moulviabazar, Sreemangal & Sylhet Outer Market of Sylhet Region.Responsibilities :• Ensuring Distribution & Product Availability in serviceable outlets.• Secondary Target achievement through weighted & numeric distribution.• Ensuring Business Growth : Same Period Last Year (SPLY) & Year to Date (YTD)• Primary target achievement through maintaining Stock Coverage Ration (SCR).• Market Expansion within & beyond geography.• Cost effective Route planning to ensure best & sustainable service.• Multiple Distributor Management & ensuring the Return on Investment (ROI). • Ensuring visibility through Products arrangement, Shelf management, Display & Merchandising. • Developed and maintaining appropriate Wholesale channel.• Market Return Management.• Develop & Motivate Field Sales Force also engage them with automation.

Sep 2021 - Jul 2024

Territory Executive

Dhaka, Bangladesh

Key Achievements:• Brand Manager of Navy Century in Dhaka East Area.• Successfully worked in Adamjee, Rupgonj & Mymensingh• National award for “Sales Buddy Program”• National award for introducing “Untouched Market & Solution”Responsibilities :• Target achievement through numeric distribution and weighteddistribution.• Portfolio selling & brand establishment.• Achieve excellent merchandising and trade programs execution.• Regular field and customer visits to understand market trends,competitor activities, customer behavior, and field force executionevaluation.• Provide coaching and mentoring to FSS and SR's• Establish synergy and cooperation with team.• Ensures that the basic call procedure and sales training conductedare reinforced and observed by the FSS in every call of the salespersonnel.• Build good relationship to trade outlets specially to the key partnersfor Credit management.• Ensure 100% Compliance in terms of Timely Reports, SalesAnalysis etc.• Micromanagement & customized planning.• Ensure individuals & team incentive.• Project management & project development based on FSF needs.• Developing various training modules according to team’s need.

Sep 2020 - Aug 2021

Sales Capability Executive

Bangladesh

•Sales Management & Sales Development by taking special initiative.•Ensure Numerical Distribution & Weighted Distribution.•Trade Program execution along with Field Force Team.•Facilitating training programs for FOS, WSR’s, SR’s, ASR’s, Mdsr’s.•Developing/Enhancing training programs for Sales Team.•Conducts monthly regular fieldwork to assess, validate and gain insights•Achievement of Sales Ops KPI (Distribution, OOS Situation, Volume) - Weighted.•Developing Personal Development Plan for FOS in coordination with their respective TSO’s.•Conducting Employee Engagement Survey, team building.•Support JTI to reduce manpower turn-over.•Providing Clear understanding on JTI Culture and Core Values.•Cascade Incentive Scheme to the Team.•Project management.•Developing various training modules according to team’s need.

Mar 2020 - Aug 2020

Key Account Manager

Dhaka

Key Achievements:• Alternative Sales Channel Creation.• Govt. Project & UNDP Onboarding• Achieved the “True Fighter - Symphony Mobile, Edison Group 2019”award from Symphony Mobile Corporate Sales team.Responsibilities:• Key Account Management & new business generation.• Category wise target achievement.• Arranged different types of activation program, special campaign &fair at corporate channel.• Coordinated with all Channels for smooth operation & regularfollow up with other related cross functional department.• Maintained proper liaison with the all the Clients.• Ensured design of POSM timely delivery to the respective channel.• Maintained coordination with SCM & distribution to ensure timelydelivery.• Stock & Booking confirmation report from Distribution.• Validate credit onboarding process.• Supported Commercial to ensure timely payment collection.

Jan 2019 - Feb 2020
Team & coworkers

Colleagues at Lesaffre

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1 education record

Asadduzzaman Asad education

FAQ

Frequently asked questions about Asadduzzaman Asad

Quick answers generated from the profile data available on this page.

What company does Asadduzzaman Asad work for?

Asadduzzaman Asad works for Lesaffre.

What is Asadduzzaman Asad's role at Lesaffre?

Asadduzzaman Asad is listed as Distribution Channel Development & Portfolio Management at Lesaffre.

Where is Asadduzzaman Asad based?

Asadduzzaman Asad is based in Dhaka, Bangladesh while working with Lesaffre.

What companies has Asadduzzaman Asad worked for?

Asadduzzaman Asad has worked for Lesaffre, Arla Foods, Jti (Japan Tobacco International), and Edison Group (Symphony Mobile & Accessories, Siemens).

Who are Asadduzzaman Asad's colleagues at Lesaffre?

Asadduzzaman Asad's colleagues at Lesaffre include Paul Kramer, Philippe Toussaint, Montean Sil, Séverin Saillard, and Thandiwe Motha.

How can I contact Asadduzzaman Asad?

You can use AeroLeads to view verified contact signals for Asadduzzaman Asad at Lesaffre, including work email, phone, and LinkedIn data when available.

What schools did Asadduzzaman Asad attend?

Asadduzzaman Asad holds Bachelor’S Degree, Marketing from East West University.

What skills is Asadduzzaman Asad known for?

Asadduzzaman Asad is listed with skills including Marketing, Digital Marketing, Microsoft Excel, Microsoft Office, Microsoft Powerpoint, Customer Service, Management, and Leadership.

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