Asad Hamid Email & Phone Number

Florida, United States

Perrysburg, Ohio, Us

New position at $7B packaging company, to consolidate disparate commercial resources into a new marketing function, drive a cultural transformation from ‘we sell what we make’ to ‘we make what the market needs’ commercial model, strengthen customer influence and drive higher profitability across the product portfolio. • Products launched in 2024 represent 11% of company revenue, delivering $200M in annual profit with 15% return on invested capital. Reduced low-margin SKU in portfolio by 50%.• Leveraged consumer, customer, competitor and internal insights to develop category and customer strategies, defining Where-To-Play and How-To-Win priorities. Developed and implemented organization-wide communication/alignment mechanisms, key performance indicator tracking and course-correction processes.• Built high-performance global team while reducing operating expenses by 20%. Strengthened data analytics, market research, category strategy/planning, product management/innovation, design services and customer messaging.• Successfully transitioned from ‘product-selling’ to ‘value-selling’ approach with key customers: 26% of all new products generated and commercialized through this methodology, with margins 8% points higher than base business.

Atlanta, Georgia, Us

C-Suite role at $500M Private Equity backed business in the premium food gifting category, with revenue primarily generated through e-commerce. Tasked with reigniting profitable revenue growth, and direct ownership for category strategy, product management, e-commerce merchandizing, new growth initiatives and innovation.• Delivered 9% CAGR and 50% EBITDA growth from $28M (2014) to $43M (2017) through adjustments in product mix, launch of high margin innovations, and a data-based approach to pricing, promotions and merchandizing.• Created company’s first-ever strategic plan defining an evolution of the brand positioning, establishing key initiatives to drive high single-digit annual growth within core categories, and creating a roadmap for accretive expansion into ‘brand adjacent and system compatible’ products and purchase behaviours.• Launched four new accretive business platforms, and refreshed all key categories in the first 24 months. Impact: 47% of 2017 revenue generated through new product/platform innovations launched in 2015-2017.• Revamped digital marketing, e-commerce merchandising and promotional strategies to materially improve site traffic and customer conversion, increasing overall number of transactions, while growing revenue/transaction.• Upgraded talent through an active approach to performance management and people/team development.

Mclean, Virginia, Us

Leadership of a critical multi-disciplinary (Marketing, Sales, Insights, Finance, Operations, R&D, Procurement) business transformation program aimed at returning the $1.2BN Pedigree business to profitable growth. • Delivered $19MM cost savings, and return to Market Share growth from 11.5% to 12.8%.• Refocused brand/product portfolio on core consumer, shopper, customer & company P&L value drivers.• Leveraged Market Research, Pricing Analysis, Competitive Benchmarking, Detailed Product Design and Operational Reviews, P&L / Business Model Insights and Design-To-Value principles to create a powerful integrated business optimization and transformation program.• Subsequently expanded this approach to a $530M Private Label Business, helping to double profits by redesigning the product portfolio for optimal Supply Chain efficiency.

Camden, Nj, Us

New position to integrate cross-divisional staff into a global function, and establish Packaging as an effective strategic lever for profitable growth. Managed 70 person team, at multiple locations across the globe. Scope covered iconic brands such as Campbell's, V8 Beverages, Pepperidge Farm, Goldfish Crackers, Prego, Swanson, Godiva and Arnott's.• Developed & successfully championed a "consumer experience" based Package Innovation Strategy• Launched new formats enabling over $175MM in annual incremental sales, delivered over $40MM in cost savings, and created an innovation pipeline with a projected sales value of $500MM.• Established external innovation/scouting program; Upgraded consumer insights, industrial design and rapid prototyping capabilities; Developed and implemented a Packaging Sustainability program.

Camden, Nj, Us

• Led Corporate Development and Strategic Planning for Campbell Europe and Global R&D Function.• Led 30-person Disruptive Innovation Team that identified, sourced & commercialized Technology and Product Platforms representing over $850MM in global sales across multiple product categories.• Upgraded Innovation and Commercialization processes, implemented a disciplined Prioritization and Portfolio Management program. Developed a financial model for Innovation Management and Decision Making, establishing Key Performance Indicators (KPI), Stage Gate thresholds and Stakeholder Alignment mechanisms.• Implemented $20MM PLM and Portfolio Management System across North America and Asia Pacific.• Represented Campbell's on the board of a Business Incubator focused on growth opportunities in the “Health and Wellness” market, in partnership with a leading North American venture capital firm.

Blackfriars, London, Gb

Turned around a $25MM business through contemporized brand positioning, revamped in-store execution, creative promotional programs and new product innovations, delivering 12% Annual Sales growth and improving Operating Margin from 2% to 15%. • Successful brand repositioning validated with a series of in-market experiments and pilot market tests.• Aggressively developed/launched First-to-Market Innovation: captured 4% share in 6 months.• Article in “Marketing” magazine highlighted innovative promotional activities to support launch.

Built a highly profitable $175MM business, capturing 18% share of the local market, and establishing a low-cost sourcing base for the company. Managed 280 person team. Successfully planned and executed the highly entrepreneurial venture in a volatile, fast-paced and ambiguous Emerging Market environment.Provided Corporate Development, Operational, Business Integration, Restructuring and Capital Investment support to markets in Poland, Czech Republic, Hungary, Bulgaria & Former Soviet Union. Led Business Integration of acquisitions in Russia, Azerbaijan & Kazakhstan. Managed $35MM budget.

Mba, General Management

Msc, Robotics Engineering