Asad Hamid Email and Phone Number
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Marketing and Innovation Executive with 25+ years of experience, incl. Food & Beverage CPG, Packaging and e-Commerce. Highly skilled at driving transformation, and rapidly delivering Revenue and EBITDA growth. Expert in identifying critical value creation levers, and applying strategic marketing, innovation and cross-functional execution to drive business performance. Strategic leader with C-Suite experience and demonstrated ability to lead global cross-functional teams.Email: asad@hamid.org• Reengineered $1.2B consumer brand, delivering $19M in cost savings and market share growth from 11.5% to 12.8%• Reignited growth for a $500M private equity backed e-commerce business, delivering 9% CAGR and 50% EBITDA growth• Doubled profits at $530M Private Label business by redesigning the product portfolio for optimal Supply Chain efficiency• Built innovation program for $7B global packaging supplier, delivering $200M in annual profit with 15% ROIC• Led Innovation for Fortune 500 CPG company, generating new product platforms representing over $850M in revenue• Led Global Packaging for Fortune 500 CPG company: delivered $175MM new revenue & $40MM in cost efficiency• General Management experience with businesses from $25MM to $1.2BN in sales, across a broad range of situations that include new business start-up, brand revitalization and business unit turnaround• Global mindset, having lived on 3 continents, travelled to over 50 countries and speaking 4 languagesRELEVANT SKILLS AND EXPERIENCE• P&L Management, Budget Management, Competitive Analysis and Benchmarking, Strategic Planning• Enterprise Improvement, Cost Optimization, Design To Value, Analytical Skills and Problem Solving• Consumer Centric Innovation, Disruptive Innovation, Product, Package and Business Model Innovation• Marketing and brand management, Market research, Data analytics, Digital marketing, e-Commerce, Customer influence• Consumer, Marketplace and Technology Insights, New Opportunity Identification and Validation• Innovation Strategy & Processes, Portfolio Management, Project Prioritization and Resource Allocation• External Scouting and Sourcing of Ideas, Technologies, Products and Partnerships (Open Innovation)• Rapid Prototyping, Product Design, Product Development and Commercialization, Technology Transfer• Multi-Disciplinary and Cross-Cultural Leadership, Relationship Building, Influencing Without Authority• Cross-functional leadership, Performance management, People development, Collaboration and team building
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Vice President, Strategy And InnovationSun OrchardFlorida, United States
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Global Vice President, Marketing And InnovationO-I 2017 - PresentPerrysburg, Ohio, UsNew position at $7B packaging company, to consolidate disparate commercial resources into a new marketing function, drive a cultural transformation from ‘we sell what we make’ to ‘we make what the market needs’ commercial model, strengthen customer influence and drive higher profitability across the product portfolio. • Products launched in 2024 represent 11% of company revenue, delivering $200M in annual profit with 15% return on invested capital. Reduced low-margin SKU in portfolio by 50%.• Leveraged consumer, customer, competitor and internal insights to develop category and customer strategies, defining Where-To-Play and How-To-Win priorities. Developed and implemented organization-wide communication/alignment mechanisms, key performance indicator tracking and course-correction processes.• Built high-performance global team while reducing operating expenses by 20%. Strengthened data analytics, market research, category strategy/planning, product management/innovation, design services and customer messaging.• Successfully transitioned from ‘product-selling’ to ‘value-selling’ approach with key customers: 26% of all new products generated and commercialized through this methodology, with margins 8% points higher than base business. -
Vice President, Growth And InnovationEdible Arrangements 2014 - 2017Atlanta, Georgia, UsC-Suite role at $500M Private Equity backed business in the premium food gifting category, with revenue primarily generated through e-commerce. Tasked with reigniting profitable revenue growth, and direct ownership for category strategy, product management, e-commerce merchandizing, new growth initiatives and innovation.• Delivered 9% CAGR and 50% EBITDA growth from $28M (2014) to $43M (2017) through adjustments in product mix, launch of high margin innovations, and a data-based approach to pricing, promotions and merchandizing.• Created company’s first-ever strategic plan defining an evolution of the brand positioning, establishing key initiatives to drive high single-digit annual growth within core categories, and creating a roadmap for accretive expansion into ‘brand adjacent and system compatible’ products and purchase behaviours.• Launched four new accretive business platforms, and refreshed all key categories in the first 24 months. Impact: 47% of 2017 revenue generated through new product/platform innovations launched in 2015-2017.• Revamped digital marketing, e-commerce merchandising and promotional strategies to materially improve site traffic and customer conversion, increasing overall number of transactions, while growing revenue/transaction.• Upgraded talent through an active approach to performance management and people/team development. -
Head, Pedigree Business Redesign ProgramMars Petcare 2011 - 2013Mclean, Virginia, UsLeadership of a critical multi-disciplinary (Marketing, Sales, Insights, Finance, Operations, R&D, Procurement) business transformation program aimed at returning the $1.2BN Pedigree business to profitable growth. • Delivered $19MM cost savings, and return to Market Share growth from 11.5% to 12.8%.• Refocused brand/product portfolio on core consumer, shopper, customer & company P&L value drivers.• Leveraged Market Research, Pricing Analysis, Competitive Benchmarking, Detailed Product Design and Operational Reviews, P&L / Business Model Insights and Design-To-Value principles to create a powerful integrated business optimization and transformation program.• Subsequently expanded this approach to a $530M Private Label Business, helping to double profits by redesigning the product portfolio for optimal Supply Chain efficiency. -
Vice President, Global PackagingCampbell Soup Company 2006 - 2011Camden, Nj, UsNew position to integrate cross-divisional staff into a global function, and establish Packaging as an effective strategic lever for profitable growth. Managed 70 person team, at multiple locations across the globe. Scope covered iconic brands such as Campbell's, V8 Beverages, Pepperidge Farm, Goldfish Crackers, Prego, Swanson, Godiva and Arnott's.• Developed & successfully championed a "consumer experience" based Package Innovation Strategy• Launched new formats enabling over $175MM in annual incremental sales, delivered over $40MM in cost savings, and created an innovation pipeline with a projected sales value of $500MM.• Established external innovation/scouting program; Upgraded consumer insights, industrial design and rapid prototyping capabilities; Developed and implemented a Packaging Sustainability program. -
Director Strategy And InnovationCampbell Soup Company 2001 - 2006Camden, Nj, Us• Led Corporate Development and Strategic Planning for Campbell Europe and Global R&D Function.• Led 30-person Disruptive Innovation Team that identified, sourced & commercialized Technology and Product Platforms representing over $850MM in global sales across multiple product categories.• Upgraded Innovation and Commercialization processes, implemented a disciplined Prioritization and Portfolio Management program. Developed a financial model for Innovation Management and Decision Making, establishing Key Performance Indicators (KPI), Stage Gate thresholds and Stakeholder Alignment mechanisms.• Implemented $20MM PLM and Portfolio Management System across North America and Asia Pacific.• Represented Campbell's on the board of a Business Incubator focused on growth opportunities in the “Health and Wellness” market, in partnership with a leading North American venture capital firm.
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General Manager - Royco, Unilever FranceUnilever 1999 - 2001Blackfriars, London, GbTurned around a $25MM business through contemporized brand positioning, revamped in-store execution, creative promotional programs and new product innovations, delivering 12% Annual Sales growth and improving Operating Margin from 2% to 15%. • Successful brand repositioning validated with a series of in-market experiments and pilot market tests.• Aggressively developed/launched First-to-Market Innovation: captured 4% share in 6 months.• Article in “Marketing” magazine highlighted innovative promotional activities to support launch. -
General Manager, Reynolds Mfg RomaniaR.J. Reynolds International 1993 - 1997Built a highly profitable $175MM business, capturing 18% share of the local market, and establishing a low-cost sourcing base for the company. Managed 280 person team. Successfully planned and executed the highly entrepreneurial venture in a volatile, fast-paced and ambiguous Emerging Market environment.Provided Corporate Development, Operational, Business Integration, Restructuring and Capital Investment support to markets in Poland, Czech Republic, Hungary, Bulgaria & Former Soviet Union. Led Business Integration of acquisitions in Russia, Azerbaijan & Kazakhstan. Managed $35MM budget.
Asad Hamid Skills
Asad Hamid Education Details
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ImdGeneral Management -
EpflRobotics Engineering
Frequently Asked Questions about Asad Hamid
What company does Asad Hamid work for?
Asad Hamid works for Sun Orchard
What is Asad Hamid's role at the current company?
Asad Hamid's current role is Vice President, Strategy and Innovation.
What is Asad Hamid's email address?
Asad Hamid's email address is ah****@****ble.com
What is Asad Hamid's direct phone number?
Asad Hamid's direct phone number is +120369*****
What schools did Asad Hamid attend?
Asad Hamid attended Imd, Epfl.
What skills is Asad Hamid known for?
Asad Hamid has skills like Cross Functional Team Leadership, Strategy, Product Development, Management, Business Strategy, Leadership, Competitive Analysis, Packaging, Strategic Planning, Fmcg, Program Management, R&d.
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