I am leading the research team from Pakistan for the MENA region. While also, working closely with the management on strategic projects.

Covering end-to-end user research for company’s four (4) main brands; Labaiik, Comera, MyWoosh and Hyre, and other ancillary brands.Played a pivotal role in transforming the organization’s culture from a traditional top-down product development approach, to research-driven product development based on consumer and market insights.Partnered with my counterpart in UAE in integrating the research department with cross-functional development and brand teams, for all the company products. Initiated a holistic customer experience strategy, while spearheading the brand and product development process via go-to-market and user insights.Trained and mentored the market research team in Pakistan and UAE on conducting end-to-end research operations, so that each team member could manage and consult their respective brands.Developed research metrics for understanding in-app user behavior.

Augmented Investments is one of a kind specialized crypto investment management and strategy consulting firm. Currently, our AUMs are above $50,000+ and our investment strategy covers 360 investment horizons i.e., we are not limited to existing projects. When selecting an investment option, we also consider early-stage seed investments in projects, and Series A and B investments as well. At Augmented Investments, we believe in a) having a clear target in sight, b) arriving at a simple explanation of a complex problem via the first principle, and c) using a direct approach to reach the target.For Investment Queries, contact us at: augmentedinvestments@gmail.com

Helping businesses grow - a) by enabling them to make data-driven strategic decisions, b) optimizing the spent on marketing mix, and c) creating a definite impact on the bottom-line.Presently, managing a diversified consulting portfolio comprising of some of the top-notch brands operating in various verticals; Consumer Packaged Goods (Unilever, Coke, Tapal, Hilal, Mitchell's, Dalda and Reckitt Benckiser), Fashion (L'Oreal), Banking and Finance (HBL), Automobiles (Chagan and Pak-Suzuki) and Social Sector (World Bank and Sindh Energy Department).

Worked as a Senior Consultant/Product Specialist in Consumer Packaged Goods division.Consulted clients like P&G, Beiersdorf, Monin , IFFCO, and Nestle in the Middle East region especially UAE, KSA and Egypt.Partnered with Beiersdorf to lead a full-scale Usage & Attitude study in Egypt for existing skincare and conditioning portfolio; leveraged qualitative research methodology (focus groups) to identify various consumer segments, followed by in-depth quantitative category understanding, penetration, consumer segmentation, usage occasions, consumer association, media reach, purchase channels and brand equity to identify growth spots for Nivea in the existing category setting.Successfully identified new market opportunities and forecasted demand in the emerging categories for Nestle (KSA) in the Dairy category by conducting an in-depth Dairy Culinary study.Partnered with IFFCO to lead research for an existing blended oil brand; leveraged quantitative concept testing methods to optimize current product and packaging design, followed by in-home usage cues to inform go-to-market communication.Successfully explained Monin the impact of Sugar Tax in UAE; consumption of In-Home and OOH beverages,revolving consumer preferences on various beverage categories and price sensitivity.Consulted P&G FemCare for Always on claims associated with Doctors in UAE, KSA and Egypt; provided insights on various levels of brand awareness, preference, and brand recommendation.Hands-on project management experience of working with globally spread cross-functional teams and steering them as a project lead.

Seasoned in extracting insights and visualizing data with a story-telling mindset to deliver creative and succinct reports for clients across the world.Demonstrated understanding of quantitative analysis. Seasoned in business development and client servicing.Hands-on experience in creating custom research design for research proposals.Hands-on experience in Quantitative Brand Health Trackers, Multi Tier Broad Engagement Surveys, Product Testing, Concept Testing, Shopper Insights, Demand and Footfall Estimation, Business Problem Exploration.Looking after ad hoc and tracking researches for a top-notch clientele both locally and internationally.Intermediate understanding of household panel concepts.Advocate of consumer science and neuromarketing.

Formally initiated coverage for chemical sector equities listed at Pakistan Stock Exchange.Developed primers for Poly Vinyl Chloride (PVC) & Caustic Soda (NaOH) .Conducted various market sizing activities for multiple chemicals.Created models for the companies in the chemical sector.Auditing manufacturing business models in the repository to suggest changes and enhance their effectiveness.Covered selected companies in the textile sector.Updated dairy sector models and assisted the team in developing dairy sector primer and market sizing the liquid dairy market of Pakistan.Facilitated the JV partner in institutional sales and business development.Managed client queries and consulted the clients on their investments in the chemical sector.

Initiated the research department and played a pivotal role as a team leader.Mentored junior analysts in financial modeling, business analysis, and valuation techniques.Led the onboarding process for institutional enlistments along with the brokerage head.Developed institutional and corporate client base.Successfully deployed an inbuilt analysis tool in the trading application.Extensively covered chemical sector stocks and published various timely research reports.Developed benchmarks for propriety macro, high risk/reward, and undervalued company plays.Devised research backed trading and investment strategies for propriety book, corporate, HNW and foreign clients and generated exceptional returns of more than 50%.Regularly presented investment ideas to corporate, HNW and foreign clients.Demonstrated understanding of manufacturing sectors.Initiated and led the morning and evening briefing session for traders leading to an increase of 10% in the topline.Regularly conducted training sessions for traders on research report reading, economic indicators, and technical analysis.

Played a pivotal role in setting up the research department vis-à-vis hiring, reporting, and institutional sales.Initiated the research process in the organization.Established institutional and corporate client base and on-boarded UBL Funds, JS Investments, Soneri Bank, MCB Arif Habib, Bank of Punjab and TPS Pakistan.Contributed 15%-20% to the top line through institutional and corporate sales.Successfully acquired a public limited brokerage firm (Trust Securities and Brokerage Limited) for the sponsors.Initiated and led the morning and evening briefing session for traders.Regularly conducted training sessions for traders on research report reading, economic indicators, and technical analysis.Worked on various propriety quantitative economic, sector, equity, and inter-market analysis assignments. Prepared feasibility reports for acquisitions and business projects for the sponsors. Devised trading and investment strategies for corporate and foreign clients.Performed technical analysis on various equities and benchmark index for day traders.

Analyzed operational and future investment avenues to create integrated clothing brand. Growth – Reinvestment and Operational Capital Expenditure Backward integration into custom cloth manufacturing resulting into branded Jeeva Textile cloth. Forecasted and devised an optimal financing mix for the designated Capex. Reinvestment Achieved stratospheric growth target through strategic reinvestments vis-à-vis advertisement and enhanced digital presence. Entered into shoe market through the import of Turkish shoes.

Managed a peer pooled investment of PKR 50 million and generated stratospheric returns of 53.66% in 4 months.

Understanding the client's vehicle needs and finding the right vehicle from the company stock or auctions.Devising a cost-saving strategy. Finding an appropriate vessel and arranging an in-time shipment.Liaising with the trade professionals in the Oceania Region for an updated information base.Meeting daily, monthly and quarterly established productivity goals.

Played a pivotal role in setting up the entire organization vis-à-vis recruitment, business analytics, client servicing, digital content creation and managing digital marketing campaigns including design and web analytics.

As a publication consultant at Axact, I worked with top-notch clientele from independent researchers to renowned academic doctors. Researched suitable journals for publications. Fulfilling the journal's publication guidelines. In a nutshell, servicing a highly educated and extremely busy Ph.D. clientele.

My responsibilities while holding a key position at Whetstone T&D are the execution of training calendar, managing corporate sales, building and managing corporate relationships, business development & devising creative and innovative strategies for effective marketing management.

I was deployed at various training assignments as a trainer, motivator, and coach. Played a pivotal role in creating digital information products and rendered bespoke marketing solutions both online and offline for home-based businesses and small enterprises.

I was deployed at various training assignments as a trainer, motivator and coach. My tenure at F&B consultancy included content design, content assessment and product development research focusing at substantiating novel ideas.

I met established productivity goals: sales, call handling time, obtained record accuracy, established and accessed customer credit information, worked simultaneously with multiple computer applications and databases, prepared sales reports and performed credit reviews.

Part of my work included responding to inquiries by clarifying desired information; researching, locating, and providing information.I was also asked to contribute towards conflict resolution and clarification of issues through researching alternative solutions.One of the most important component of my job was selling additional services by recognizing opportunities to up-sell/cross-sell accounts; explaining new features.processed requests and clarified desired information; completing transactions; forwarding requests.It was my responsibility to maintain call centre database by entering information. I always kept equipment operational by following established procedures; reporting malfunctions’. Personal and Professional development was always at the forefront. I increased the organization’s reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.