Portfolio Manager
CurrentAs a Portfolio Manager at Scaleforte, I lead a team of dedicated e-commerce professionals, providing end-to-end account management services to international clients. Our mission is to empower businesses to achieve their online retail goals by delivering tailored strategies and actionable insights.We provide top-notch services to ensure clients succeed in the competitive Amazon marketplaces. My commitment is to deliver exceptional results, from reinstating suspended accounts to ensuring compliance with Amazon policies to scale their business.My expertise encompasses conducting in-depth product research to identify new opportunities and trends, launching new products, and entering new markets. I specialize in creating compelling product listings that drive sales, employing strategies such as keyword research, optimization, image and video enhancement, and managing listing accuracy and compliance. Additionally, I handle certifications like the Climate Pledge Friendly badge and participate in the Vine program to generate product reviews. For approved brands, I create and optimize Enhanced Brand Content (EBC) and Storefronts to improve brand awareness and increase sales.In terms of PPC campaigns, I specialize in optimizing campaigns to manage ACOS and TACOS, track keywords, manage sponsored ranking, enhance organic ranking, and maintain CPR, product positioning, and ranking. I also manage promotions, coupons, brand tailored promotions and Prime-exclusive deals to boost sales and customer engagement.Furthermore, I provide exceptional inventory and replenishment management services for FBA sellers, ensuring stock levels are maintained to prevent stock-outs. Additionally, I maintain excellent customer service and offer virtual assistance to clients.Overall, my services are designed to maximize account potential and increase sales, enabling my partners to achieve their business goals on these highly competitive platforms with effective communication.
