• Strategist: As a Strategic Planner at McCann WorldGroup, I developed extensive strategic marketing expertise and executed impactful campaigns for global brands. These included consumer goods such as Dove, Axe, and Hellman’s, transportation companies like Tel Aviv light rail and El-Al (Israel's leading airline), and energy companies such as Paz (Israel's largest energy firm). Sharp and well-rounded strategy has always been my guiding principle, whether in business or during my service as a Captain in the special forces. While the battlefield and the business arena settings differ, the core principles of developing an effective strategy remain the same. In both, my approach involved analyzing trends, researching competitors, identifying weaknesses, and defining unique value proposition. This enabled me to position my team for success and fully leverage resources and capabilities.• Effective leadership (Special Forces Captain): When it comes to strategy, true success lies in uniting all stakeholders towards a common goal. The primary challenge in building an effective strategy is aligning the diverse stakeholder insights with the roadmap. This requires strong leadership. A leader must focus clearly on the roadmap while harnessing the team's collective experience to adapt the strategy in response to real-time developments. My battlefield experience has significantly sharpened my leadership skills in the business world. I have learned to keep the spotlight on our objectives and actively listen to my colleagues, valuing the critical insights arise from their perspectives. Effective listening can be a lifesaver, a lesson I learned firsthand as a team commander leading 25 elite fighters, each with their strong perspectives. We executed over 120 high-risk special operations that demanded teamwork and precise strategic planning.• Well-rounded perspective: People surprised to learn that a Captain from an elite unit chose to study psychology. It makes perfect sense to me, I've always sought to round out my skill set. Understanding the human psyche is crucial, whether on the battlefield or in business. Strategy is incomplete without considering the human elements influencing every product, brand, or competitor. Earning my psychology degree with honors, leading teams in high-stakes military operations, driving brands to expand market share, and pursuing my MBA at Rice have given me a well-rounded perspective. This diverse background enables me to approach strategic challenges from various perspectives, providing a comprehensive analysis and Strategy.