Asaf Atiya Email & Phone Number

Israel

• Built highly successful paid acquisition campaigns from the ground up in intensely competitive verticals across several different key markets. (26 GEOs targeted, 350K-500K USD monthly spend managed)
• Grown a managed account 500% YoY to become one of the division's top performing products.
• Conducted thorough market research, formulated a market penetration strategy, identified our products' unique value propositions, and communicated them effectively to prospective customers.
• Combined a love for storytelling with an eye for design to craft compelling marketing narratives, build wireframes and design mockups, help lead product marketing efforts, and develop high performing landing pages.
• Utilized a variety of AI tools, including video, text and image generation, to enhance and hone our marketing output and expedite processes.
• Modernized, aggregated and automated legacy campaigns, considerably reducing optimization overhead, freeing the paid acquisition team to focus on qualitative and growth oriented tasks.

Kfar Netter

• Built our SEM, product, design & marketing analytics teams from the ground up, recruiting and training highly proficient specialists.
• Developed and executed Segmentic's long term marketing strategy, consistently meeting or exceeding quarterly goals.
• Lead the marketing team to frequent target market domination and consistent growth, with 90%+ search impression share and high average positions on a majority of keyword auctions and an upwards of 50% revenue growth on.
• Headed product marketing and customer acquisition efforts throughout all of Segmentic's properties - including high-level planning, wireframes, content, and UI/UX - and provided ad-hoc consulting to all of Inflection’s.
• Formulated long term vision, objectives and roadmap for Segmentic’s new brands with the leadership team.
• Interacted with customer base directly, conducting sweeping surveys and producing actionable customer insights that resulted in improved engagement and conversion rates.

Herzliya

• Recruited, trained and managed our SEM and SEO teams.
• Assumed direct responsibility for the performance and health of multiple six figure campaigns.
• Lead the product and marketing teams to design, author, and market three highly successful and profitable e-commerce properties.
• Directed the creation of all marketing funnels, including copy, design, user experience, and A/B testing.
• Developed and presented Segmentic’s story to strategic partners, playing a major role in Inflection’s purchase of Segmentic.
• Conceptualized and characterized our propriety SEM and BI software platforms.

Herzliya

• Built, deployed and simultaneously managed multiple large scale PPC campaigns from start to finish.
• Coded VBA scripts that substantially improved campaign construction efficiency.
• Conducted broad scope optimization, including landing page, CPA, bid, search term and conversion optimizations.
• Characterized and defined Segmentic’s landing page customization platform, which customized landing page experience based on search terms and resulted in improved relevancy and competitive metrics.
• Composed all company content and marketing copy, including company blog & website, newsletter, landing page content etc.

Jerusalem

• Built several successful affiliate marketing websites from start to finish, including design, copy, HTML, and CSS.
• Gained extensive experience with international e-commerce markets and a visceral understanding of what works and what doesn't.
• Conducted deep market analysis, identifying trends and patterns and capitalizing opportunities.
• Created, optimized and maintained PPC campaigns in numerous verticals.
• Drove targeted traffic, capturing user attention & retaining interest.

Jerusalem

• Analyzed organizational environment, work processes and culture, identified inefficiencies and growth opportunities, and delivered actionable conclusions.
• Evaluated the organization's financial health and formulated a long-term fiscal plan.
• Lead the nonlinear processes of identifying missions, values, and a vision for the organization with its leadership team.
• Formulated a long term road-map in light of the organization's vision and goals.

Education record

Bachelor

Bagrut Diploma