Crafting narratives that captivate and convert, ensuring our content stands out in the e-commerce landscape. Harnessing the awesome power of SEO via data-driven market insights, for brand growth and engagement.

• eCommerce: Accountable for the planning and execution of end-to-end Paid Facebook & Instagram user acquisition campaigns for a range of multi-channel UK retail businesses. Overall budget exceeding £50K/Month. • Gathered insights from various analytics tools to draw actionable recommendations for ROI improvement. Identified effective creatives, channels and segmentations via frequent A/B testing.• Trained team members on the Facebook advertising platform, best practices and latest features.

Provided top-tier specialist support and optimization for SMBs across a range of Google products across search, display, video and mobile (including AdWords, Google Analytics, Merchant Center & YouTube). Advised marketing managers on strategic ways to increase their revenue growth, reach new customers and expand their market penetration by educating them on Google advertising solutions.

(Via Accenture) • Assisting Facebook advertisers make the most of the platform. Consulting, supporting and optimizing social media campaigns via phone, chat & Email. Provide tailored solutions for each business’ objectives to drive up ROI. • Conducted webpage audits to ensure full-funnel pixel/tag code implementation and resolved various product catalog / feed issues, to maximize the impact of DPA campaigns (ecommerce remarketing)Facebook platform expert, specializing in: ▪ Conversion campaigns ▪ Remarketing and Dynamic ads ▪ Business Manager ▪ Power Editor ▪ Bid management ▪ Instagram for Business ▪ Policies and best practices.

The company is one of the biggest players in digital advertisement production in Israel. Some of the big clients I worked with were HOT, Yes-Planet, Nike, Tnuva, Playtech and McCann Erickson.Additionally, I created the company's website (www.techmarketing.co.il) and managed the company's Facebook page.

Utilized academic expertise in research, investigating the use of smartphones and new mobile technologies (e.g. QR code and NFC) in the British retail environment, with emphasis on sales promotions applications. Finalized report, based on both qualitative and quantitative researches was submitted as a Master's dissertation.

Graduated with merit. Key modules: Marketing communications; Public Relations; Advertising; Marketing Research; Marketing Strategy; Consumer Behavior; Sales Promotion and Sponsorship; Relationship and Direct Marketing; Internet Marketing; Media Policy.

A staff writer in a daily comic show. My role included writing satiric opening-monologues and various comic sketches for the show.

Base Course: Computer networks and system administration Help-desk team manager in a top-classified computer facility.