- Facilitate and lead Agile software development processes as a Scrum Master for interactive UX projects involving Augmented Reality, Virtual Reality, SaaS and Full-stack web development.- Coach and mentor cross-functional teams in Agile methodologies, ensuring adherence to Scrum framework principles and best practices.- Collaborate closely with product owners, developers, and stakeholders to define project scope, prioritize backlog items, and create actionable user stories.- Drive continuous improvement by conducting sprint retrospectives, identifying areas for enhancement, and implementing process refinements to optimize team performance.- Foster a collaborative team environment, promoting transparency and accountability. -Remove obstacles and impediments that may hinder team progress, enabling seamless development and timely project delivery.- Monitor project progress, track and report key metrics, and communicate project status and risks to stakeholders effectively, using tools like JIRA, Confluence and Notion.- Maintain up-to-date knowledge of software development trends and technologies, including NodeJS, Angular, Python / Django, .NET / UWP, Arduino, Raspberry Pi, Unity, WordPress and Webflow to provide valuable guidance and support to development teams.Over the last 8 years, led more than 100 projects involving software and hardware development campaigns, for more than 62 clients across the whole EMEA region.Clients served include: The Coca Cola Company, Johnson & Johnson, IDP IELTS, Dubai Government, UAE Space Agency, Sharjah Book Authority & Etisalat.Showreel Video: https://www.youtube.com/watch?v=CANEbJb9vfg

- Led the creative production on Nas Daily pages across all social media channels, as well as partner channels.- Collaborate with clients and internal stakeholders to define project scope and deliverables.- Break down projects into manageable tasks and create project plans, timelines, and resource allocations.- Facilitate the Agile planning process, including sprint planning, backlog grooming, and task prioritization.Clients served include: Facebook, Agoda, Dubai Media Office, Seychelles Tourism Board, Grammarly, ByteDance, ADNOC, UNDP & Xiaomi.

- Coached community members on utilizing FabLab facilities and equipment for prototyping creative and innovative projects.- Led product brainstorming & ideation sessions.- Ran electronics workshops for teenagers helping young people discover STEM through Arduino, Raspberry Pi and other educational projects.- Supported the community learners with prototyping, digital fabrication, and maker culture.

- Led the agile development of all AR/VR projects, bespoke interactive games and gamified user experiences, used for BTL marketing purposes.- Empowered team members to self-organize and make decisions, while providing guidance and support as needed.- Helped the Business Development team analyze customer requirements related to creative technology projects.- Trained interns and new staff members on brand new interactive technologies, emerging in the local and international markets.- Led the Research & Development of new in-house interactive brand activations and user engagement experiences, for more than 15 immersive experiences.Clients served include: Dubai Airports, Emirates Airlines, Piaget, VISA & Emirates NBD.

- Worked closely with the Science Communication team on designing a holistic user journey for the interactive museum.- Developed the technological infrastructure underlying the new interactive experiences, featured in the museum.- Led the execution of the engineering & production of all interactive exhibits in the Alexploratorium museum.- Validated the technical applicability for the 3D Designs of exhibits, as provided by the Prototyping & Design team.- Specified the corrective and preventive maintenance measures for all exhibits, and led the execution of the maintenance plans.- Provided financial budget estimations of all planned engineering works related to the fabrication, production, development and maintenance of all interactive installations.

A project by German Agency for International Cooperation (GIZ)- Led the fablab studio of icealex tech hub project in Alexandria, Egypt.- Facilitated workshops covering Open-source Software, Lean methodologies, Agile project management and Software Development Lifecycle (SDLC)- Provided technical expertise and guidance to lab users in utilizing digital fabrication tools and technologies, such as 3D printers, laser cutters, CNC machines, and electronics prototyping.- Overseed the day-to-day operations of the Fablab, ensuring it is well-maintained, equipped, and functioning optimally.- Trained lab users on equipment operation, safety procedures, and best practices for achieving high-quality results.- Developed and implemented standard operating procedures (SOPs) for lab equipment usage, safety protocols, and project workflows.- Collaborated with makers, innovators, and researchers to understand their project requirements, timelines, and objectives.

- Provided firmware programming & testing for the automotive sector.- Contributed to all software development project phases across the overall software development life-cycle.- Developed and tested automotive applications that rely on communication interfaces such as CAN, FlexRay, and LIN networks.- Reported the project development progress on a daily and weekly basis. -Documented all software development and testing, as per AUTOSAR as well as Valeo’s internal document control standards.- Proposed workspace productivity enhancement suggestions, as required, and as specified by the 5S methodology.Clients served include: Peugeot, Renault, Citroen and Ford.

Network Field Maintenance

Etisalat Roll-out Project in Sinai Region, Egypt.