Developed the MVPs and executed the growth strategy for the business.Successfully led over 200 projects in two years, collaborating with experts from various disciplines including psychology, marketing, engineering, and mathematics.Spearheaded impactful projects in 21 countries for top Fortune 500 companies in various industries like banking, pharma, tech, and media.Managed a data science team, developing integrated data systems with tools like Power BI, Tableau, Python,… Show more Developed the MVPs and executed the growth strategy for the business.Successfully led over 200 projects in two years, collaborating with experts from various disciplines including psychology, marketing, engineering, and mathematics.Spearheaded impactful projects in 21 countries for top Fortune 500 companies in various industries like banking, pharma, tech, and media.Managed a data science team, developing integrated data systems with tools like Power BI, Tableau, Python, and SQL, leveraging over 2 billion data points for business and client benefit.Regularly engaged with C-Suite and regional managers across sectors like entertainment, personal care, and finance.Played a key role in insight generation, analytics, and client presentations, specializing in inferential statistics and data reduction techniques. Show less

Market research agency using mixed methods (e.g., questionnaires, interviews, neurophysiological measures, psychophysical experiments, and sensory analysis) to measure brand asset performance and understand consumer behavior.- Managed +300 projects (e.g., experimental design, sensory analysis, neurophysiological measurement, behavior analysis, mixed methods studies).- Developed projects in 25 countries (e.g., Japan, China, UK, Germany, Norway, Colombia).- Successful… Show more Market research agency using mixed methods (e.g., questionnaires, interviews, neurophysiological measures, psychophysical experiments, and sensory analysis) to measure brand asset performance and understand consumer behavior.- Managed +300 projects (e.g., experimental design, sensory analysis, neurophysiological measurement, behavior analysis, mixed methods studies).- Developed projects in 25 countries (e.g., Japan, China, UK, Germany, Norway, Colombia).- Successful exit in 2019. Show less

- Helped expand the business to more than 10 countries.- Generate growth over 100% per year in the last two years.- Increase brand awareness and international reputation.- Developed long-term relationships with new clients- Consolidated a new generation of services that measure brand value and identity and profile consumers via psychographic dimensions.- Integrate psychophysics and experimental models to evaluate a wide range of stimuli.- Develop algorithms that predict… Show more - Helped expand the business to more than 10 countries.- Generate growth over 100% per year in the last two years.- Increase brand awareness and international reputation.- Developed long-term relationships with new clients- Consolidated a new generation of services that measure brand value and identity and profile consumers via psychographic dimensions.- Integrate psychophysics and experimental models to evaluate a wide range of stimuli.- Develop algorithms that predict the performance of product packaging, TV Ads, Trailers, and movies across markets and without the need of participants. Show less

My research focuses on understanding consumer behaviour and in developing guidelines for design, innovation, and product development.

Develop research linking sensory science, business, decision-making, and exprimental psychology.Teach clases that connect neuroscience, psychology, and business

We study the integration of information across the various different sensory modalities (hearing, vision, touch, taste, and smell) using a variety of paradigms and techniques. This exciting area of research is changing the way we view our senses, and contributing important new insights to the understanding of the brain. These insights can have major implications in the real world.

Provided oversight in special projects and offered counsel to the CEO

In charge of detecting market opportunities and developing services targeting potential clients. - Developed services focused on talent and knowledge management- Developed consumer neuroscience based services for brand, product, and ad evaluation- Generated frees press, gave talks, and organized events that increased the reputation of the company- Consolidated key allies within the Colombian market to stabilize our revenue stream- Was in charge of managing several… Show more In charge of detecting market opportunities and developing services targeting potential clients. - Developed services focused on talent and knowledge management- Developed consumer neuroscience based services for brand, product, and ad evaluation- Generated frees press, gave talks, and organized events that increased the reputation of the company- Consolidated key allies within the Colombian market to stabilize our revenue stream- Was in charge of managing several multinational brands across industry sectors producing high impact research that resulted increased market share and ROI, launch of new products, better brand awareness, better understanding of consumers and markets, and development of competitive advantages. Show less

Developed the Hippocampus – Research, Innovation, Development and Design (RIDD) Project, which seeks to provide neuroscience and behavior consulting for businesses and institutions. Developed the Hippocampus Seminar which seeks to train undergrad students in basic skills for research in neural and behavior science.Developed the School of Behavior, a training program that provides skills and techniques in behavior analysis (facial micro expression and non verbal behavior… Show more Developed the Hippocampus – Research, Innovation, Development and Design (RIDD) Project, which seeks to provide neuroscience and behavior consulting for businesses and institutions. Developed the Hippocampus Seminar which seeks to train undergrad students in basic skills for research in neural and behavior science.Developed the School of Behavior, a training program that provides skills and techniques in behavior analysis (facial micro expression and non verbal behavior analysis)Acquired resources and financial support from private corporations. Establishing the group as one of the first initiatives in Colombia to interest the private sector in research Show less

- Founder and developer of the division- Developed the animal vivarium- In charge of training in animal ethics, welfare and handling, behavioral testing and neuroscience methods.- Performed Behavioral Neuroscience research in the Wistar rat