Asa Lundstrom Email & Phone Number

Helsingborg, Skåne County, Sweden

Helsingborg, Sweden

Responsibility for the Retail Field Sales Team.3 direct reports (Regional Sales Managers)Full team: 38 FTEsMember of the Management Team for Nestlé Sweden.

Helsingborg, Sweden

- Drive the execution of the commercial plans through integrated customer engagement plans and JBPs.- Maximize impact from allocated marketing and promotion budgets (sell in/sell out).- Ensure close cooperation with customer media, space etc.- Develop and re-juvenate promotional tools and mechanics.- Functional dotted-line leadership of category managers (projects, channel development, cross category business development, business team efficiency support).- Categories: Coffee, Infant Nutrition, Cereals, ConfectioneryMember of the Management team for Nestlé Retail Sweden6 direct reports

Helsingborg, Sweden / Copenhagen, Denmark

Net sales responsibility for the Infant Nutrition Category in Sweden and Denmark - Build a strong commercial team of KAM, Customer Marketing and Space management - Develop and implement channel and category strategies, plans and tactics - Develop and implement Customer engagement plans - Ensure consistency between brand, category, channel and customer plans - Pricing strategy - Category management1 direct report

Helsingborg

Net sales responsibility for the Swedish Infant Nutrition Category- Build a strong commercial team of KAM, Customer Marketing and Space management - Develop and implement channel and category strategies, plans and tactics - Develop and implement Customer engagement plans - Ensure consistency between brand, category, channel and customer plans - Pricing strategy - Category management

Landskrona, Sweden

Responsible for brand and communication strategy with the objective to re-position the Oatly brand from being a milk alternative for consumers who cannot drink milk to a brand also for health conscious consumers. This has involved several different steps:- Defining Brand Essence and Positioning Statement- New target group definition- Development of communication strategy- Development of a new packaging design- Definition of product profile- Development of product range strategyOverall responsibility for planning and implementation of marketing and NPD-plan for all markets.Continuous follow-up to make sure we reached set targets in terms of profitability, volume and marketing costs.Member of the management team7 direct reports

Helsingborg, Sweden

Responsibility for all marketing within the Foodservice/Out of Home channel at Unilever Sweden.Other than the Swedish market I was also responsible for two major product categories (soups and bouillons) from a Nordic perspective, reporting to and working together with the European organisation.Member of the Swedish management team7 direct reports

Klippan

Responsibility for marketing and sales of the brands Toppits (1999/2000) och Melitta coffee machines and coffee filters (2000/2001) in the Nordic markets.

Perstorp, Sweden

Responsibility for the product group specialty polyols. Developing and implementing strategies, pricing policies, competitive analysis, budgets as well as communication with customers together with the sales organization.

Perstorp

Perstorp