Head Of Creative & Digital
Samuels Donegan are specialists in recruiting HR professionals from executive to entry level across all industry sectors.I was contracted for a year by Samuels Donegan, a Melbourne-based HR recruitment agency, to spearhead brand initiatives, craft user-centered web experiences, and oversee end-to-end design processes for various impactful marketing campaigns. My goal was create, maintain, and enhance brand identity, perception, loyalty and boost oversall customer engagement and conversion rates.• Design and develop interactive, seamless and engaging websites; S/D primary website resulted in a 30% increase in organic user traffic.• Conceptualised and executed a rebranding strategy, that delivered a significant increase in brand recognition and engagement.• Optimised server; improving application performance by 20% under high-traffic scenarios.• Implemented advanced targeting and retargeting strategies that reduced CPA, while increasing conversion rates by 40%.• Collaborated with senior team, that enhanced the customer experience and directly contributed to increase in overall conversations within the first 6 months.