Samuels Donegan are specialists in recruiting HR professionals from executive to entry level across all industry sectors.I was contracted for a year by Samuels Donegan, a Melbourne-based HR recruitment agency, to spearhead brand initiatives, craft user-centered web experiences, and oversee end-to-end design processes for various impactful marketing campaigns. My goal was create, maintain, and enhance brand identity, perception, loyalty and boost oversall customer engagement and conversion rates.• Design and develop interactive, seamless and engaging websites; S/D primary website resulted in a 30% increase in organic user traffic.• Conceptualised and executed a rebranding strategy, that delivered a significant increase in brand recognition and engagement.• Optimised server; improving application performance by 20% under high-traffic scenarios.• Implemented advanced targeting and retargeting strategies that reduced CPA, while increasing conversion rates by 40%.• Collaborated with senior team, that enhanced the customer experience and directly contributed to increase in overall conversations within the first 6 months.

Foxhat is full-service branding and communications agency based in Melbourne. I led a team of designers and developers, fostering a collaborative environment and successfully delivering projects ahead of deadlines. Through my leadership, expertise, and innovative thinking, I‘ve made substantial contributions to company growth and client satisfaction.• Developed intuitive large-scale projects, delivering all on time and within budget.• Collaborated with a team of developers, contributing to an increase in team productivity and company sales.• Managed the creative process from concept to completion for over +15 projects, contributing to an increase in user traffic and conversations.• Developed a new checkout flow that reduced cart abandonment by >25%.• Designed and coded a responsive user interface using HTML5 and JavaScript, improving usability and accessibility. • Conducted A/B testing on over +50 ad creatives, identifying top performers that led to an increase in user engagement.

C2 Angels is an Australian private company, it was involved in creating a community of angel investors to co-invest in startups, particularly focusing on Melbourne’s tech scene. I was responsible for overseeing the artistic vision and direction of all projects. I managed a marketing team, providing guidance and leadership, and ensuring that all digital and offline touchpoints aligned to the company‘s brand identity and strategic goals. This role involved conceptualising ideas, developing strategies, and managing resources to bring creative concepts to fruition whilst creating cohesive user experience across all platforms.• Revitalised the company‘s brand‘s identity with a strong strategic approach, which led to improved brand loyalty and customer engagement.• Collaborated with a cross-functional team to execute a multichannel marketing campaign, increasing customer touchpoints.• Architected and implemented a scalable web application using ASP.NET, and MySQL, driving a 35% increase in user traffic.• Created and maintained a UI library to accelerate the design process and ensure consistency across teams.

I set up an independent digital and creative agency located in London, specialising in digital web design, online marketing, social media, and SEO. With a constant challenge to stay ahead of competitors, I was able to continually strive for improvements through adopting the latest technology and digital trends whilst delivering innovative and effective solutions for my clients.• Successfully managed and coordinated the company for over 11 years.• Secured over + 80 clients and delivered ROI for my clients.• Increased internal sales year on year by 20%, amid a recession.• Led multi-stage rebranding / web projects that were always within the timescales and budget.• Spearheaded many effective SEO campaigns that ranked the first page of Google on specified keywords.• Successfully managed 3 large charities for over 3 years in their online, brand development and print management (City Year UK, NCS & The Challenge).

Windfall Brands is food and drinks sales agency, sells to key customers and builds brands across all the key channel operators. I focused on KPI sales recognising sale opportunities and developing commercial, trade and marketing strategies with brand-owning clients. Attended quarterly buyer meetings with key national account customers to review brand and promotional strategies.• 2+ Years of experience in the competitive FMCG market.• Contributed to listing over +60 new contracts within on-trade, and +15 off-trade within a 12-month period.• Monthly volume reporting and analysis, with strategy & business planning meetings.• Utilised company CRM to analyse, assess, and review sales information for all clients and sales representatives.

As part of my university work experience; I provided 1st line support to all departments concerning any software and hardware enquires, analysed system performance, identified problems and established probable origin before taking appropriate action. I was able to work in close cooperation with users and contractors to clarify areas for change and development.• Successful rollout of new machines and software across the company within half the timescale initially planned.• Independently managed the complete company’s IT infrastructure.• Logged errors for both software and hardware and referred to selected engineers to solve any issues quickly and effectively.

• Trained sales assistant with a thorough background in sales management.• Consistently met and exceeded personal sales targets on a monthly basis by 8%. • The part-time work has taught me the value of punctuality, following instructions accurately and developing confidence in the ability to handle problems appropriately.