Asanka Perera Email and Phone Number
With over 23 years of extensive experience in the realms of software, IT, and marketing, my professional journey commenced as a software engineer. Progressing through the ranks, I assumed the role of a seasoned software manager, accumulating expertise in diverse domains such as technical/software/IT/customer service, GIS, RFID, mobile software, solution marketing, and strategic management.My proficiency extends over 10 years of successful B2B marketing endeavors, illustrating my capability in crafting profitable solutions for sales generation, client acquisition and retention, and brand establishment. Adept in navigating platforms like Salesforce, Mobile Banking, CRM, ERP, Process Automation, Production Tracking and Scheduling, FAR, Mobile Banking, Work Flow Management, Banking & Finance Software, and various hardware solutions including routers, server and storage solutions, network, Fiber, ATM, CDM, EFT POS Solutions, SaaS, and DaaS Solutions.My track record exemplifies marketing management effectiveness and unwavering client satisfaction. Possessing confidence and tenacity, my skill set encompasses exceptional abilities in relationship management, requirements analysis, and driving business growth. I am adept at formulating and executing business strategies aligned with the objectives of both the board and shareholders.Currently serving as the head of Marketing, I bring a wealth of experience gained from previous roles as a Business Development Manager and Marketing Manager within top-tier sales companies. In my current capacity as the Senior Sales & Marketing Manager at HSB Holdings (Pvt) Ltd., I continue to drive success through strategic marketing initiatives and innovative business development strategies.
Process361 (Pvt) Ltd
View- Website:
- process361.com
- Employees:
- 5
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Founder And CeoProcess361 (Pvt) Ltd -
Director / CeoHsb Holdings (Pvt) Ltd Jun 2018 - PresentColombo 003, Western Province, Sri Lanka• Developing and implementing marketing strategies that help promote the company's products & services to the target audience.• Managing budgets and allocating resources to maximize the return on investment (ROI) of marketing initiatives.• Conducts market research to identify customer needs, market trends, and competitor activity to inform the company's marketing strategy.• Analyses campaign performance metrics, identifies areas for improvement, and makes recommendations for• Future campaigns to ensure the company's marketing strategies remain relevant and effective.• Team Management; manage, lead and motivate a marketing team• Create strategic plans to increase department productivity• Forge new business partnerships to look for development and growth prospects• Maintain high standards of excellence and high quality of content on social media platforms• Provide direction and comments to employees to help them improve their knowledge and skills in areas that need improving• Review and enhance organizational effectiveness through designing processes and supervising personnel• Recruit, onboard, and train new hires to turn them into successful employees• Develop, execute, and manage budgeting, as well as resource allocation strategies to ensure activities are completed on time• Delegate duties to the most skilled team members and ensure that all rules, standards, and training programs are followed•
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Co- FounderBetterlife Psychology Counselling Center Jan 2018 - PresentKiribathgoda, Western Province, Sri Lanka
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Vice President Information TechnologyAsia Securities Aug 2023 - May 2024Colombo 03 -
Marketing ManagerSampath Information Technology Solutions Jan 2017 - Apr 2018Colombo, Western Province, Sri LankaSampath IT is a systems integration (SI) firm with extensive experience and competence in the Banking and Financial Services area. I was in charge of the complete sales and marketing implementation for Managed Services, Software Solutions, Enterprise Solutions, Cash Deposit Unite solutions, IT Financing for Enterprise clients, Business Productivity Solutions, and FinTech Solutions.• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.• Deploy successful marketing campaigns and own their implementation from ideation to execution.• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis•Produce valuable and engaging content for our website and blog that attracts and converts our target groups.• Build strategic relationships and partner with key industry players, agencies, and vendors.• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.• Oversee and approve marketing material, from website banners to hard-copy brochures and case studies.• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals• Analyze consumer behavior and adjust email and advertising campaigns accordingly. -
Business Development ManagerSampath Information Technology Solutions Oct 2013 - Dec 2016Colombo, Western Province, Sri LankaSampath IT is a systems integration (SI) firm with extensive experience and competence in the Banking and Financial Services area. I was in charge of the complete sales and marketing implementation for Managed Services, Software Solutions, Enterprise Solutions, Cash Deposit Unite solutions, IT Financing for Enterprise clients, Business Productivity Solutions, and FinTech Solutions.•Prospect for potential new clients and turn this into increased business. • Cold call as appropriate within market or geographic area to ensure a robust pipeline of opportunities. * Meet potential clients by growing, maintaining, and leveraging the company's network. • Identify potential clients, and the decision-makers within the client organization. • Research and build relationships with new clients. • Set up meetings between client decision makers and the company’s practice. • Plan approaches and pitches. * Work with the team to develop proposals that speak to the client’s needs, concerns, and objectives. • Participate in pricing the solution/service. • Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. Use a variety of styles to persuade or negotiate appropriately. • Present an image that mirrors that of the client. -
Manager SoftwareDpj Holdings Jan 2012 - Mar 2013Nawala, Western Province, Sri LankaDPJH is a diverse collection of companies - As the Software Manager, I was responsible for the entire Software Development, RND, Implementation of New Technologies, and Mobile Software Development of DPJH as well as Customers. • Manage & Responsible for Solution Customer Care Inquires Technical/IT Dept. & Software Dept (Customer Service Dept.)• Manage and be responsible for the IT Department and Software Department.• Manage and monitor hardware and software implementation and troubleshooting department. • Manage and maintain the IT budget• Solution Marketing (Software & Hardware)• Head Of Lean Management Team (Oversee & Follow up Lean Projects)• Change Management Activates in the IT, Software, and Customer Care Departments• Coordinate with clients regarding the systems, studies of the systems, questionnaire; analysis; preparation of system documents; and forwarding to developers for designing.• Preparation of development plans and dates plans.• Prepare and forward progress reports to the senior management • Analyzing and designing software and project delivery once.• Software development (especially mobile software development)• Payment collection• Manage solution (internal and external)• Configure and manage VPN , Domain , ISA server, and Lotus Note server• Responsible for DPJ Holdings' total IT department operation • Manage disaster recovery system for the entire DPJH group • Ménage and continue DPJ Holding Group's Network and IT Security• Training people (Regarding Solutions , Software and New Technologies)• RND about new technologies like RFID , GPS• Responsible for GPS department implementation & technical maters• Totally coordinate all the GPS Map development (technical and software) with the Indian SatgGuide Company. -
Assistant Software ManagerDpj Holdings Jan 2006 - Dec 2011Nawala, Western Province, Sri Lanka• Monitored resource usage and managed tasks so costs did not exceed budget projections.• Oversaw planning, application development, verification, and risks involved in software projects.• Managed all communications between clients, stakeholders, and the in-house software development team.• Streamlined tasks in an effort to provide easier and more efficient workflows for peers and colleagues.• Manage and be responsible for the IT Department and Software Department.• Manage and maintain the IT budget• Solution Marketing (Software & Hardware)• Head Of Lean Management Team (Oversee & Follow up Lean Projects)• Coordinate with clients regarding the systems, studies of the systems, questionnaires; analyzing, preparation of system documents, and forwarding to developers for design.• Preparation for development plans and date plans• Prepare and forward progress reports to the senior management• software analysis and design and project delivery at once.• Software development (Spa. Mobile development)• Payment collection• Manage solutions (internal and external).• Configure and manage VPN , Domain , ISA server and Lotus Note server• Responsible for DPJ Holdings' total IT department operations • Manage disaster recovery system entire DPJH group • Ménage and continue DPJ Holding Group's Network and IT Security• Training Peoples (Regarding Solutions , Software and new Technologies)• RND about new technologies like RFID , GPS.• responsible related to GPS department implementation & technical materials• We totally coordinate all the GPS Map development (both technical and software) with the Indian SatgGuide Company. -
Senior Analyst ProgrammerDpj Holdings Jan 2004 - Dec 2005Nawala, Western Province, Sri Lanka• Tested and deployed scalable and highly available software products.• Directed software design and development to meet client needs for functionality and performance.• Integrated constructive programs into cohesive products.• Designed and developed analytical data structures.• Designed and implemented scalable applications for data extraction and analysis.• Evaluated multiple software solutions during the early software architecture plotting and system migration planning stages.• Worked closely with clients to establish specifications and system designs.• Implemented scripts to enhance the user experience.
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Analyst ProgrammerDpj Holdings Jan 2003 - Dec 2003Nawala, Western Province, Sri Lanka• Delivered scalable system architecture to support high-availability Internet site with various internal applications.• Directed software design and development to meet client needs for functionality and performance.• Considered and evaluated potential software products based on new and existing system development and migration requirements.• Collaborated with product management to design, build, and test systems.• Wrote highly maintainable, solid code for software systems.• Built databases and table structures for applications.• Analyzed and designed relational databases. • Coached interns and new employees to boost departmental efficiency.• Implemented scripts to enhance the user experience.
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Software ProgrammerDpj Holdings Feb 2002 - Dec 2002Nawala, Western Province, Sri Lanka• Provided technical support using knowledge of complex technology to solve problems and support new projects.• Evaluated multiple software solutions during early software architecture plotting and system migration planning stage.• Approved engineering and project scope documents prior to delivery.• Directed software design and development to meet client needs for functionality and performance.• Provided computer programming subject matter expertise to project team members.
Asanka Perera Education Details
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Information Technology -
62%: Merit Pass -
British Computer SocietyInformation Technology -
Gis Advanced Course -
Gis Short Course -
Open Arc Computer SchoolFull Time Diploma -
Golden KeyDiploma In As 400, Imas And Query 400 -
Ray Tonic Computer SchoolDiploma In Hardware Engineering
Frequently Asked Questions about Asanka Perera
What company does Asanka Perera work for?
Asanka Perera works for Process361 (Pvt) Ltd
What is Asanka Perera's role at the current company?
Asanka Perera's current role is Founder and CEO.
What schools did Asanka Perera attend?
Asanka Perera attended Cardiff Metropolitan University, University Of Sunderland In London, Pearson College London, British Computer Society, Postgraduate Institute Of Science (Pgis), University Of Peradeniya, Postgraduate Institute Of Science (Pgis), University Of Peradeniya, Open Arc Computer School, Golden Key, Ray Tonic Computer School.
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