Asanka Samarasinghe Email & Phone Number

Sri Lanka

Maharagama, Western Province, Sri Lanka

As the Assistant Merchandising Manager (Intimate Division) at Hirdaramani International Exports (Pvt) Ltd since January 2012, I have played a pivotal role in spearheading the establishment and management of the Intimates business unit. In this capacity, I oversee accounts for prominent brands such as American Eagle, Victoria's Secret, Tesco, and M&S Kids Intimates. My responsibilities include implementing strategic initiatives to enhance operational efficiency and optimize merchandising processes, fostering strong client relationships through regular communication and proactive problem-solving, analyzing market trends and competitor activities to identify opportunities for business growth, and mentoring and coaching team members to foster professional development and maximize performance. Through my leadership and strategic approach, I have contributed significantly to the success and expansion of the Intimate Division within the company.

Maharagama, Western Province, Sri Lanka

During my tenure as Assistant Account Manager - Merchandising at Miami Export (Pvt) Ltd from March 2011 to December 2011, I had the privilege of managing the NEXT-Girls Division account, leading a cross-functional team to streamline merchandising processes and achieve business growth objectives. My role involved close collaboration with internal departments to ensure the seamless execution of orders and timely delivery of products. I conducted regular performance evaluations and provided constructive feedback to team members, fostering a culture of continuous improvement. Additionally, I prepared comprehensive reports and presentations for senior management to facilitate decision-making and implemented quality control measures to maintain product standards and exceed customer expectations.

Homagama, Western Province, Sri Lanka

During my tenure as Senior Merchandiser at Union Apparel Pvt Ltd from April 2010 to February 2011, I had the privilege of overseeing multiple buyer accounts, including NEXT, Matalan, and George-ASDA. In this role, I managed end-to-end bulk processes, ensuring the on-time delivery of orders and maintaining high client satisfaction. I developed and executed strategic sales plans to expand market share and increase revenue, demonstrating a keen understanding of market dynamics and consumer preferences. Additionally, I negotiated pricing agreements and terms of trade with clients to maximize profitability while conducting regular market research to stay abreast of industry trends and emerging opportunities.

Maharagama, Western Province, Sri Lanka

As the Merchandising Manager at ABC Apparel Pvt Ltd, I am responsible for managing the NEXT-Baby Girls account, overseeing all aspects of the bulk process from order confirmation to shipment, and achieving significant business growth. This entails coordinating with cross-functional teams to ensure accurate product specifications and timely delivery. I also prioritize resolving customer inquiries and complaints promptly and effectively to maintain high levels of satisfaction. Furthermore, I am committed to implementing cost-saving initiatives to optimize resource utilization and improve profitability, contributing to the overall success of the company.

Diploma In Merchandising, Merchandising And Buying Operations

Advanced Business English Lang

Higher Diploma In Marketing Management

Diploma In Apparel Technology And Management

Diploma In Information Technology

G.C.E. Advanced Level Examination | Highest Studies, Commerce Stream