Orchestrated comprehensive trade marketing strategies, boosting brand visibility and market penetration across national retail and dealer networks. Demonstrated adeptness in aligning sales objectives with marketing initiatives to maximize brand presence and consumer reach.Spearheaded collaborative projects with the corporate sales team and key retail partners, developing and executing high-impact marketing campaigns that enhanced brand equity and drove significant increases in sales volume.Led the strategic planning and execution of product launch campaigns, leveraging multimedia marketing channels to enhance market entry and adoption. Crafted compelling narratives around new products, significantly enhancing market awareness and customer engagement.Drove innovation in trade show presentations and dealer events, introducing cutting-edge digital marketing techniques and interactive displays that heightened brand experience and customer interaction.Managed cross-functional teams in the creation of sales enablement tools and digital communications, optimizing sales processes and empowering the sales force with engaging sales materials.Analyzed market trends and competitor activities, utilizing insights to adapt and refine marketing strategies, ensuring brand’s competitive edge in a dynamic market environment.Fostered strong relationships with key stakeholders, from internal teams to external partners, ensuring cohesive and aligned efforts towards common marketing goals.Enhanced digital footprint of brand through targeted online advertising, social media campaigns, and partnership marketing, achieving higher engagement rates and online brand visibility.

Accountable for the optimization of aspects of the delivery of both targeted and generic marketing, which drives brand loyalty and customer attraction.Actively participating on a cross-functional team which delivers relevant messaging in a consistent and compliant way.Accountable for implementing established protocols, methods, timing, and strategic marketing in product development and customer retention.Responsible for delivering educational and professional content including setting up templates, content blocks, scheduled weekly sales cadences, setting up, analyzing, and monitoring the customer's journey.Utilizing ROI findings to update protocols, social reach, fine-tuning messaging and timing.Collaborating with groups throughout the organization on best practices and guidelines.Directed channel marketing strategies for major retail partners, including Home Depot and Lowe's, driving significant brand visibility and sales performance.Developed and executed co-branded campaigns, in-store promotions, and exclusive product launches, strengthening partnerships and customer loyalty.Utilized data-driven insights to optimize marketing strategies, achieving a 210% increase in profitability through strategic promotional activities and product placement.

Assist in internal and external audits retrieving requested documentation. Assist in writing and reviewing departmental procedures while expeditiously processing new SOPs, tracking, and initiating document revisions. Perform data entry while preparing training documentation and system maintenance in the system and paper-base. Maintain, control, verify, and ensure document changes are processed using quality documentation management systems and other electronic systems is accurate and completed in a timely manner. Maintain numbering systems for new and revised quality system documentation. Enhance ePC system to increase productivity by keeping the system updated with new letters and verbiage for agents. Develop ePC enhancements via 9UX platform by creating a more intuitive process for entering customer data. Work with national projects to monitor the daily trend of gift card fraud activity via SQL. Impact product through projects as diverse as building and designing new data models. Architect performant systems for data storage and building testing infrastructure ensuring software keeps running. Build services from scratch while developing existing applications. Guide team in making intelligent and pragmatic technical decisions for problem resolution. Design and implement user-facing products and internal workflow tools. Key Achievements:Designed and implemented workflow for frozen gift cards between customer service and payments departments.Created multiple macros to execute detailed reports.Identified major business threats by creating extensive tag system in Astute Social.Trained customer service agents on using Astute Social and troubleshooting continuous issues.