Adriana Santos Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

Lead a team of product marketers, writers, and social strategists to execute AppExchange/Partner GTM activities.

San Francisco, California, Us

-Drove development of the AppExchange narrative, positioning and messaging across products, personas, and segments.-Responsible for launch and campaign strategy, driving a 32%+ Y/Y in app visits and 13%+ Y/Y in lifetime app installs.-Launched the new AppExchange homepage; in first 2-weeks drove a 10%+ in site sessions and 89M+ media impressions.-Influenced 20%+ YoY in partner benefit utilization through integrated digital marketing campaigns and enablement.

San Francisco, California, Us

-Led the AppExchange narrative/messaging hierarchy and roll-out strategy, involving 7 focus groups over an 8-month period.-Authored 3 executive keynotes, 15+ sessions, and demos as part of Dreamforce, TrailheadDX, and Partner Kickoff.-Owned the partner comms strategy as part of the Slack acquisition launch driving 600+ views of Slack partner pocket guide.

San Francisco, California, Us

-Relaunched ISV partner program positioning and stories across digital properties and content to accelerate recruitment.-Responsible for ISV Sales Enablement, collaborating with Sales Execs, Regional Leaders, and Partner Account Managers.

Austin, Texas, Us

• Drove messaging, cross-channel marketing strategy, and performance analysis/testing of first vertical landing pages. • Created integrated internal and external communication strategy for launch of new self-serve customer portal with 19K user-base.• Led strategic marketing for client acquisition, growth, and retention programs; influenced >$50M in qualified pipeline in H1 2018.• Drove segmented customer/prospect email communication and demand generation strategy for go-to-market launches.• Optimized Customer Care solution upsell series, resulting in 180% registration lift and 5% lift in engagement quality Q/Q.• Led moderation and panel discussion at customer workshops with audience of Director to VP-Level Digital Marketers. • Managed optimization of user-engagement email programs; over 6-months, primary stream saw a 3% increase in CTOR.

Austin, Texas, Us

• Rolled out large-scale Sports marketing campaign, including microsite, driving vertical market share and ~$1M in bookings.• Led Account Based Marketing (ABM) strategy, driving 3 cohorts per quarter, 10-15 accounts per cohort, and high touch conversion programs.• Created user-group event strategy; in one quarter, increased attendance rate by 16% and top tier engagement by 10%.• Drove significant user-experience improvements for our primary product trial program, streamlining process with Support Team.• Over 6-month time frame, increased the influence on bookings of our strongest marketing conversion play by 131%.• Worked closely with product, channel and customer facing teams to develop solution-focused webinar programming.

Austin, Texas, Us

• Led paid social strategy, managing budget, reporting/analysis, and created efficiencies to meet ROI targets.• Leveraged our own Spredfast software to create sophisticated paid targeting strategy, working with Product team to implement feature optimizations.• Managed field marketing programs supporting East/West regional sales teams, influencing >$15M in qualified pipeline.

Austin, Texas, Us

• Developed first sales enablement social selling assets and ran trainings for Inside Sales to VP-level Sales professionals.• Introduced and earned leadership buy-in of first social-selling-to-pipeline attribution model with CRM tracking.• One year after deployment of social selling initiative, able to attribute >$5M in qualified pipeline to social selling.

San Franciso, Ca, Us

• Regularly created content for airport internal/external websites including press releases, blog posts, + employee stories.• Increased Airport’s social network presence by 200% and implemented scale through new social management software.• Planned and executed 10+ global digital campaigns, increasing Facebook likes by 350% & Twitter followers by 800% Y/Y.

London, Gb

• Crafted strategy for US-UK Fulbright Awards Program official Twitter account• Updated scholarship databases, wrote news stories and composed press materials• Designed filing system for Director

Master Of Business Administration (M.B.A.)

Bachelor Of Arts (B.A.), International Relations And Affairs

Education record