My role entails:~Optimizing landing pages for Search Engine Optimization to facilitate customer acquisition~Perform continuous keyword research including discovery and expansion of keyword opportunities.~ Research and implement content recommendations for organic SEO success.~Develop and implement link-building strategies.~Research and analyze competitor advertising links and strategies.~Study insights in order to achieve maximum Return on Investment in paid marketing campaigns(both on search engines and social media). ~Manage PPC campaigns across Google, Gmail, Yahoo, and Bing. ~Track, report, and analyze website analytics, PCC initiatives, and campaigns to ensure alignment with goals.