Asa Redfield Email & Phone Number

United States

• Orchestrate the workflow, priorities, and development for a team of copywriters with daily check-ins, weekly 1-on-1 meetings, and quarterly goal setting.• Collaborate cross-departmentally to achieve measurable UX/UI and SEO improvements across all channels – including PDPs, size & buying guides, long-form reviews, YouTube, etc.• Strategically identify and execute digital content opportunities and improvements to grow organic traffic throughout an evolving search landscape.• Work within evo's CMS to curate templates, articles, guides, review pages, and other web content.• Provide monthly reporting on organic traffic, rankings, review coverage, and PDP production.• Engineer prompts and established best practices for leveraging generative AI (ChatGPT) in our daily workflows.

Spokane, Washington, United States

In an increasingly digital era, Spotlight Spokane helps small businesses establish and elevate their online visibility.

Spokane, Washington, United States

Spokane, Washington Area

GoToTags connects physical products to the digital world by allowing for uniquely curated digital experiences that provide real-time data and analytics.The result?A better experience for customers, and unprecedented insights for businesses.

Seattle, Wa

Continually improves the online visibility of evo's multiple brick & mortar locations through localized audits, keyword research, on-page optimization, schema markup, external link building, etc.Creates, manages and optimizes each store location across multiple platforms - including Google Search, Google Maps, Apple Maps, Yelp, Bing, and more.- SEO audits / analysis- Digital traffic reporting / analytics- Citation management- GMB optimization- Content creation- Competitor research- Link building- Schema markup

Seattle, Wa

Managed locally targeted campaign creation and management for all of evo's brick and mortar locations. This includes localized top-of-funnel prospecting, mid-funnel retargeting, and conversion-driven placements across multiple channels in multiple states and countries.- Multi-Channel Campaign Management- Paid Search (Google Ads, Bing Ads)- Facebook / Instagram Ads- Google Display Network & Gmail Retargeting- YouTube Ads- Yelp Ads

Seattle, Wa

- Design and build-out campaign landing pages to drive traffic and uphold co-op agreements- Coordinate with buyers and vendors to prioritize and create SEO-optimized PDPs- Produce engaging, informative and product-relevant content to be featured on evo.com- Write simple, easy-to-read guides for consumers to learn about outdoor gear and activities- Evaluate website copy, metadata and URL structures for maximum SEO value- Develop and maintain backend rulesets to drive an industry-first product compatibility tool

Greater Seattle Area

evo is a leading multi-channel retail brand that addresses the unique lifestyle needs of the urban action sports market. evo strives to distinctively balance commerce, cause, culture and community by effectively connecting and integrating elements of urban culture, community, sport and art.

Sun Valley, Idaho

- Managed various social media accounts and posts for the company- Designed, produced and maintained their online e-commerce store - Generated customized graphic images and videos for company marketing purposes- Drafted promotional emails and newsletters while managing the automated email system

- Created a transportation program for local high school students to get to/from Stevens Pass- Collaborated with an existing shuttle service (Stevens Pass Shuttle) to achieve common goals- Analyzed the potential market audience of nearby high schools- Worked with Stevens Pass Resort to provide students discounted ticket rates & services

Bachelor Of Business Administration (Bba), Marketing

Human Physiology

Activities and Societies: Gonzaga Outdoors, Gonzaga Ski/Snowboard Club, Kennel Club