Åsa Redin (Linander)

Åsa Redin (Linander) Email and Phone Number

Senior marketing professional looking for new opportunities.
Åsa Redin (Linander)'s Location
Greater Helsingborg Metropolitan Area, Sweden
Åsa Redin (Linander)'s Contact Details

Åsa Redin (Linander) work email

Åsa Redin (Linander) personal email

n/a
About Åsa Redin (Linander)

My background includes several leading positions in marketing organizations within various lines of business. I have appreciated working with the whole process within communication from research and analysis to decision making and implementation both internally and externally. My previous positions have in many ways involved development and change and that is something that has always motivated me. As a person I am committed, driving, enthusiastic, curious, straightforward and troubleshooting. I also value personal development. Therefore I welcome new assignments and areas where the solution is not always obvious in order to be challenged and learn something new. I am happiest when I am productive which – apart from pace – means getting to deliver visible results that clearly contribute to the overall business objectives. I appreciate working independently towards distinct goals as a leader or key player in a team with a good team spirit where we challenge and enthuse each other. As a leader I show confidence in my co-workers, I express my expectations clearly and I make time to coach and be available.

Åsa Redin (Linander)'s Current Company Details

Senior marketing professional looking for new opportunities.
Åsa Redin (Linander) Work Experience Details
  • Vadis Research
    Senior Research Consultant
    Vadis Research Sep 2018 - Aug 2019
    Malmö, Sverige
    Vadis was a new market research company in Malmoe focusing on analysis and consulting concerninbg product development and communication. We were two consultants in the company. As a consultant I analyzed client needs, designed research and analyzed end results.
  • Hd-Sydsvenskan
    Sales Manager, Edition
    Hd-Sydsvenskan Sep 2015 - Jun 2017
    Malmö, Sverige
    Reporting to the Marketing Director, I was responsible for all recruitment campaigns, physical as well as digital for both titles Sydsvenska Dagbladet and Helsingborgs Dagblad. This meant recruiting new or former subscribers and included responsibility for external telemarketing activities, print campaigns through various marketing channels and digital marketing, primarily on Facebook and via AdWords. The role was also part of the overall consumer marketing steering committee of the company.
  • Yves Rocher
    Customer Intelligence Manager
    Yves Rocher Jan 2012 - Jun 2015
    Helsingborg, Sverige
    During the first two years I reported to the CEO of the company, later to Business Intelligence Manager. My commission in a role completely new to the organization was to represent the voice of the customer in discussions concerning the brand, communication and the organization as a whole. I was responsible for problem definition, purchase and interpretation concerning all market research. In my role I was also responsible for the department handling the customer files, selections, analysis, statistics, prognoses and follow-up. In this position I was responsible for a staff of six. Facing an extensive reorganization in 2014 it was decided that this new position was to be cut and I left the company at the end of the year.
  • Ne Nationalencyklopedin Ab
    Marketing Manager
    Ne Nationalencyklopedin Ab Mar 2008 - Dec 2011
    Malmö, Sverige
    Initially I was appointed as project leader on a temporary basis, reporting to the CEO. A new website was to be designed and launched and in connection with that the content was to be developed and exposed in different ways. My role was to be responsible for the service becoming more useful and available to the school users and to develop the communication with these users in order to increase their usage and benefit of the service. In the autumn 2008 I was offered the position as Marketing Manager for the Internet service for schools/libraries, which among other things involved communication and overall responsibility for external co-operations and product development. The team consisted of three people. One of the challenges was to reach the users, mainly teachers, who in many cases did not know what the service contained or even that they had access, since the contract was often signed by purchasers at the local council.
  • Procordia Foods/ Orkla Foods
    Market Research Manager
    Procordia Foods/ Orkla Foods Mar 2007 - Mar 2008
    Eslöv
    The position was a staff function in the marketing department where I reported to the Marketing Manager. My responsibilities included problem analysis, purchase and implementation of market research and statistics for all brands. The organization was very research oriented and the main focus was concept and product development. I was also advisory to the Orkla group´s head of research purchase and methodology and during my time in the company we went through a major purchasing process for continuous follow-up of the brands of the major Swedish companies; Procordia, OLW, Abba and Göteborgs Kex.
  • Quickwise/Zapera
    Team Manager
    Quickwise/Zapera 2003 - 2007
    Malmo, Sweden
    I reported to the CEO of the company and was responsible for selling, carrying through and reporting market research. The surveys mainly dealt with communication and brands. Among the clients were advertising agencies, producers of fast moving consumer goods and publishers. As consultants we often worked together in the analysis phase since we had very different experience and background. During my last year I was team leader/sales executive for the Malmö office with a special responsibility for information and communication between the offices. The position included responsibility for a staff of eight.
  • Gfk Sverige Ab
    Project Manager
    Gfk Sverige Ab 1986 - 1997
    Lund, Sweden
    At first I reported to the Marketing Manager for consumer panels, later for Ad Hoc research. I was responsible for selling, carrying through and reporting market research. Initially when working with consumer panels Lindex, KappAhl and KF were among the clients. Later when I worked with Ad Hoc research the surveys were more focused on media, advertising and branding.
  • British Gypsum
    Market Analyst
    British Gypsum Mar 1986 - Aug 1986
    Nottingham, United Kingdom
    Assisted Market Research Manager in a building material company. Among tasks were gathering of data and compiling reports.
  • Studieförbundet Vuxenskolan
    English Teacher, Evening Classes
    Studieförbundet Vuxenskolan Aug 1981 - May 1985
    Helsingborg, Sweden
  • M. Pearce
    Au Pair
    M. Pearce Aug 1980 - Jun 1981
    London, United Kingdom
  • Helsingborgs Stad
    Substitute Teacher
    Helsingborgs Stad Aug 1979 - Jun 1980
    Helsingborg, Sweden
    Also Aug - Dec 1981.

Åsa Redin (Linander) Skills

Customer Insight Market Analysis Marketing Management Segmentation Marketing Research Market Research Marketing Communications Marketing Strategy Direct Marketing Consumer Behaviour Online Marketing Brand Management Brand Awareness Competitive Analysis Online Advertising International Marketing Integrated Marketing Fmcg Digital Marketing Market Planning Brand Development Digital Strategy Consumer Insight Brand Equity Leadership

Åsa Redin (Linander) Education Details

Frequently Asked Questions about Åsa Redin (Linander)

What is Åsa Redin (Linander)'s role at the current company?

Åsa Redin (Linander)'s current role is Senior marketing professional looking for new opportunities..

What is Åsa Redin (Linander)'s email address?

Åsa Redin (Linander)'s email address is as****@****adis.se

What schools did Åsa Redin (Linander) attend?

Åsa Redin (Linander) attended Lund University, Lund University, Nicolaiskolan.

What are some of Åsa Redin (Linander)'s interests?

Åsa Redin (Linander) has interest in Education.

What skills is Åsa Redin (Linander) known for?

Åsa Redin (Linander) has skills like Customer Insight, Market Analysis, Marketing Management, Segmentation, Marketing Research, Market Research, Marketing Communications, Marketing Strategy, Direct Marketing, Consumer Behaviour, Online Marketing, Brand Management.

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