Asata Evans Email & Phone Number

New York, United States

Brooklyn, New York, United States

Leading the end-to-end overall management and implementation of the Annual fund program, focusing on building individual, institutional, corporate, and government philanthropic pipelines in support of the Brooklyn campus’ $1M general operating budget; resulting in an 80% increase in individual donors, the development of 3 new corporate sponsorships, and the cultivation of 11 new grant prospects in FY23.Leading the planning and execution of our signature fundraising event, Brooklyn Voices Rising, and smaller quarterly cultivation events; increasing individual contributions by $30,000, increasing event attendance by 31%, increasing giving by the Community Board of Trustees by 72%, and increasing event sponsorship by 300%.Leading the fundraising initiatives and priorities of the Community Board of Trustees and supporting thedevelopment of meeting materials; ensuring 100% of the community board of trustees fulfills fundraisingcommitments.Leading the external relations strategy to build the organization’s brand awareness. Collaborating with the Public Policy team, local officials, and community organizations to bring awareness and increase advocacy for JP’ s mission and social impact.Implementing fundraising and stewardship activities for the Jeremiah Program, including identification,cultivation, and stewardship of potential donors from various internal and external constituent groups.Leveraging donor CRM and prospecting tools including Raiser’s Edge, Donor Search, and Classy.

New York, New York, United States

Led the end-to-end young alumnae engagement strategy; managing a donor portfolio of 115 prospects and 5,000 alums from the classes of 2015-2022. Identifying new prospects, cultivating donor relationships, and soliciting funds to meet Annual Giving dollar and participation goals. Increased young alum giving by 343 donors and increased the average gift value by 300% in FY22.Managed 30 Class Agent volunteers to support young alumnae engagement and fundraising efforts. Leveraging in-person events and Hustle text messaging platform to secure gifts for four annual fundraising appeals through peer-to-peer outreach.Developed and led the philanthropic strategy for the Young Alumnae Committee where highly engaged young alum volunteers meet bi-monthly to discuss engagement topics and brainstorm ways to increase giving. Developing meeting agendas, facilitating discussion topics, and creating programming and stewardship events to increase volunteer retention.Partnered with Communications to create and develop marketing materials to distribute key fundraising messaging for young alums for calendar year-end, fiscal year-end, and any other ad hoc appeals throughout the year.Collaborated with various student-facing offices to create programming and events around philanthropy. Developed and executed programming for incoming students during orientation to introduce the culture of giving at Barnard College and to emphasize the importance of philanthropy and events for Young Alumnae to re-engage the College philanthropically.Managed donor data and engagement in Salesforce and Blackthorn CRM tools.

Newark, Nj

Managed a donor portfolio of 150+ mid-level donors; secured $125k in total gifts towards the annual fund, while retaining 90% of donors at $2,500+.Led the end-to-end Giving Day Appeal strategy; developed a cultivation and solicitation plan to engage KIPP alumni and KIPP NJ Board members. This resulted in the acquisition of 50 new alum donors and created an alumni donor and alumni board recruitment pipeline.Managed all donor stewardship efforts across Newark and Camden regions; including individualized thank- you letters, phone calls, anniversary cards, school tours, and VIP-level recognition.Managed the end-to-end user experience for roughly 75 volunteers who supported high school students across Newark and Camden with weekly virtual and in-person sessions supporting with college interview prep and college application support.Identified new potential donors with capacity and connection to the KIPP mission; creating engagement plans for new prospects and plans for donor moves management with the Development Director and Chief External Officer using the RelSci tool.Managed and created all content for the monthly email newsletter highlighting student, parent, alum, and staff stories to our community of donors, board members, and volunteers. Collaborated with the Marketing team on collateral for the annual report and supported the overhaul of the content for the Development and Enrollment pages on the KIPP NJ website.Donor data management; ensuring accurate data input into Raiser's Edge and timely payment processing and reminders to donors. Creating reports to manage donor outreach and solicitations.Ad hoc board meeting prep, event planning, open houses, volunteer opportunities, and virtual engagement events.

New York, New York, United States

Led the end-to-end strategy for assortment planning for all Men's non-apparel categories including footwear and accessories, managing a $500k budget.Managed the weekly, monthly, and quarterly sales performance of Men's Non-Apparel departments and re-forecasted financial plans week over week. Developed and implemented omni-channel promotional strategies to ensure optimal inventory movement and profitable liquidation of inventory.Developed pre-season financial plans; collaborating with the Men's Buying, Financial Planning, and Replenishment teams to create comprehensive sales and inventory strategies to ensure optimal inventory presentation and projected profitability. Led the assortment presentation and financial plans to the VP of Planning in Buying in quarterly Investment Review meetings for all non-apparel categories.Validated in-season financial plans; making real-time adjustments to financial sales budget based on current trends and history.

Greater New York City Area

Led the end-to-end strategy for assortment planning for all Men's non-apparel categories including footwear and accessories, managing a $500k budget.Managed the weekly, monthly, and quarterly sales performance of Men's Non-Apparel departments and re-forecasted financial plans week over week. Developed and implemented omni-channel promotional strategies to ensure optimal inventory movement and profitable liquidation of inventory.Developed pre-season financial plans; collaborating with the Men's Buying, Financial Planning, and Replenishment teams to create comprehensive sales and inventory strategies to ensure optimal inventory presentation and projected profitability. Led the assortment presentation and financial plans to the VP of Planning in Buying in quarterly Investment Review meetings for all non-apparel categories.Validated in-season financial plans; making real-time adjustments to financial sales budget based on current trends and history.

New York, Ny

Led the end-to-end strategy for assortment planning the Key Item category within Women's Knits, managing a $250k budget.Managed the weekly, monthly, and quarterly sales performance across all Key Item classes. Developed and implemented omni-channel promotional strategies to ensure optimal inventory movement and profitable liquidation of inventory, with a focus on driving online sales.Managed all pre-season assortment planning; built sales plans, gross margin expectations, and inventory plans every week for Key Items and Petite assortments.Managed in-season assortment planning; re-forecasting business in-season based on current sales performance with revised weekly sales projections, promotional expectations, and business recommendations.Developed markdown cadence in partnership with Merchant and Marketing counterparts to ensure timely and profitable assortment liquidation.

Bachelor Of Arts (B.A.), Political Science And Government, 3.62 Gpa

Activities and Societies: · Barnard Organization of Soul Sisters · Columbia Mentor Initiative · NSOP Orientation Leader

Bachelor Of Arts - Ba, Political Science And Government

High School Diploma