Evangelizing and driving demand for Fujitsu's Data-Driven Transformation vision, both internally & externally, at an European level. Responsible for building a strong and positive customer experience, business development and go-to-market for Fujitsu uSCALE, a new solution to deliver cloud-like on-premise IT, including any required infrastructure, software and services.

As a Market Intelligence Manager, I was responsible for developing a high performing global department of +20 members based in Portugal, UK & Japan, whilst helping Fujitsu make more informed decisions. My responsibilities include:- Devise research plans to support Fujitsu's ambitions, taking into consideration strategy, key technologies, industries and customers.- Lead and coordinate projects and teams of MI analysts to ensure the outcome of the research provides insights and recommendations to Fujitsu stakeholders - responsible for allocation of resources and revision of content and visuals of research reports.- Establish programs and frameworks and ensure they are effectively communicated to Fujitsu stakeholders.- Create and implement a skills & competencies matrix and ensure it is effectively used to support team's and individuals' development.- Define team's strategy and vision, set department's objectives, manage DRs performance, lead recruitment and onboarding.- Deputize for the Director of Global Market Intelligence whenever required.

My main goal was to provide market analysis and insights to Fujitsu stakeholders globally. My key responsibilities included:- Creation and management of regular market shares and forecast reports and newsletters. In collaboration with the Business Intelligence & Reporting team, created a dashboard that reduced report creation from 2 weeks to 2 days.- Creation of research reports to support key stakeholders' decision making. The research reports supported a wide variety of programs and activities, such as sales engagement, account based marketing (ABM), bids, offering development, business development or marketing messaging. The research reports consisted of qualitative and quantitative research, mostly secondary, and covered an extensive list of research topics, such as technologies (from products, to services, to DX solutions), key industry trends, competitor intelligence or customer related challenges and insights. Required strong gathering and analysis of content to ensure extraction of key insights, presented in an appropriate manner, depending on the audience.- Stakeholder management: ensuring relationship with key stakeholders (CTOs, product/offering/bid/marketing managers, strategy leads) was established and maintained effectively.

Acted as a representative for external audiences and guide for internal enquiries and my key responsibilities included:- Front office for Fujitsu UK&Ireland: Business opportunities detection, Global Offerings and Campaign support;- Sales and marketing support through the provision of Market Intelligence;- Global bid support, Customer References Centre and Global Reference Base (GRB) maintenance;- Voice of the Customer programme support;- Press Office and Social Media Management.

As a Brand Representative for Herdade da Malhadinha Nova winery, I worked mostly in partnership with the local importer Tri Vin imports (the largest importer of Portuguese wines in the United States).- Field work - working with importer’s sales force, during visits to clients (stores and restaurants), I was responsible for presenting Herdade da Malhadinha Nova and their wine portfolio; - Market Research to understand local consumption behaviors & do proper customer targetting to promote brand;- Presentation meetings with prospective clients;- Participation in trade fairs;- Organization of Wine Tastings at clients’ premises;- Creative conception of new communication materials.This was part of an International Internship programme (INOV Contacto) sponsored by AICEP - Portuguese Trade & Investment Agency.

- Creative content writing for online campaigns;- Back office management, campaign uploading and programming.- Occasional document translation (Spanish-Portuguese and English-Portuguese/ Portuguese-English).

- Marketing support;- Development of communication strategy and communication pieces;- Website updates and social media management.