Ashley A. Email & Phone Number

Austin, Tx, Us

Cupertino, California, Us

-Manage high-volume internal global procedures content by focusing on search engine optimization, addressing user feedback, data-driven content strategies, and content design. After completing extensive strategy optimizations in Q4 2022, there was a 40.5% increase in impressions of these articles in Q1 2023.-Created workflow optimization processes for the team based on the level of effort and expertise required for 20 different work types, resulting in a 90% reduction in the amount of time spent on promotion updates and significant reductions in processing times for low level of effort updates. -Lead content strategy for a key strategic project to reshape all of global procedures content by aligning the team around an agile framework to complete updates to the highest impact articles, developing a process to ensure that the right articles appear to AppleCare advisors, and establishing the benchmark success data for scoped content. -Pioneered a new content quality control process for the main tool used by 200,000+ AppleCare advisors.-Co-lead the content strategy team's search engine optimization, data analysis, and AI tracks by developing a new search results dashboard to help us gauge the top search drivers for our articles, establishing new team content standards for search and data use for content reporting, and presenting to senior leadership on AI applications.

Detroit, Mi, Us

-Led the content strategy for the development of a single app experience for banking and auto finance clients based on user experience research and integration with the Ally brand voice.-Developed a new content design system for the brand by integrating the existing content style guide with design standards, created product guidelines, and formulated new rules for how to use components.-Created a new data-driven content strategy for a leading vehicle sales platform to increase its adaptability to user behavior. Established a quarterly report to inspire new user experience and product initiatives based on site trends.-Presented UX content design work to leadership and large stakeholder groups with more than 60 participants on a biweekly basis to drive alignment around project goals and content strategy.

Chicago, Illinois, Us

-Led the international organic and technical SEO strategy for Northern Trust's corporate marketing team, resulting in 84.7% more impressions and 42.1% more clicks for northerntrust.com pages in search results within one year.-Ran Northern Trust editorial on the homepage and established agile digital content best practices within the company, resulting in a 510% improvement in the number of clicks for homepage stories within a year.-Oversaw the northerntrust.com product backlog through determining product development prioritization with key stakeholders, conducted code reviews, and implemented large scale technical improvements. Drafted over 110 technical tickets within a year, delivering increased content scalability and improved information architecture that assisted with the transition to AEM.-Designed new content experiences through conducting search engine optimization research, developing applicable content and building web pages focused on lead generation. Attracted new qualified leads valued at more than $58 million within three weeks of the launch of new pages focused on search engine optimization.

Evanston, Illinois, Us

-Managed the center's social media pages, resulting in a 15.46% organic increase in Facebook followers within three months. -Consolidated social media accounts to create stronger profile performance, contributing to a 223.90% increase in tweet performance on Twitter within a month. -Interviewed entrepreneurs about their startup development processes and relevant educational experience at Northwestern for articles published on the Farley Center's website.

Evanston, Il, Us

-Built business plans and wireframes for two potential startups: an augmented reality based cosmetics matching company and a portable charger rental network. -Coded a proof of concept website for an investment advice platform for young women seeking to find a financial advisor, adapted the user design to interview feedback and market research.-Served as the project manager for the portable charger rental startup, identified market opportunities and aligned team members around deadlines required for launch. Pitched the company as a semi-finalist at a venture capital competition at Northwestern University in May 2019. -Wrote articles and produced videos on topics including the adaptations of American workers to technology and under-reported aspects of Chicago's design history.

Washington, D.C., Us

-Crafted a "Parenting Yourself" campaign to reach Rally Health’s target market and wrote original content for this campaign, interviewed relevant medical and psychological experts for an article on creative alternatives to smartphone use.-Revised content for the Rally Health website for brand integration with UnitedHealth Group, incorporated multimedia to encourage audience engagement.-Identified relevant content for promoting a new digital health product, distributed content based on timing and audience segmentation.

Philadelphia, Pennsylvania, Us

-Managed the initial drafts of financing agreements for mid to large size renewable finance energy transactions, including solar project development, investments, and mergers and acquisitions.-Lowered midsize deal costs for clients by 8-10% on average and cut the post-closing process time by two to three weeks. -Reviewed financing agreements to identify due diligence requirements, conditions precedent to closing, undefined terms, and language inconsistencies to close deal loopholes and potential areas for litigation.

Wichita, Kansas, Us

-Analyzed federal legislation focusing on agency regulation, technology and privacy, and criminal justice reform in reports for senior legal counsels and the Vice President at Koch Companies Public Sector.-Assumed duties within the political communications group, ran the company's criminal justice reform twitter page to generate thousands of post views and proposed initiative collaboration with the company by key stakeholders in the criminal justice reform policy field. -Advanced state and federal lobbying reports through researching gift laws and ethics disclosure requirements in legal briefs to ensure maximum compliance with political law.

Ann Arbor, Michigan, Us

-Advised undergraduate students about argumentation, organization, use of evidence, and concise language in written communications to foster writing development.-Identified within five minutes the areas in a writing piece that were in need of improvement to create maximum impact in a forty-five minute session. -Established a client base of ten to fifteen students who returned on a biweekly basis and received improved feedback from their professors.-Completed two semesters of educational and practicum training on teaching writing.

Washington, D.C., Us

-Launched the website overhaul for the GW Regulatory Studies Center through creating performance metrics, a web content optimization plan, and enriched live feeds.-Edited Congressional testimony by a GW scholar on energy regulations in order to anticipate counterarguments from members of the U.S. House of Representatives Energy and Commerce Committee. -Collaborated with the university's media team to publicize research by the GW Regulatory Studies Center and enacted the discussed strategies through strategic outreach that resulted in publications in The Hill and Forbes.

Ann Arbor, Mi, Us

-Wrote several specialized economic adjustment plans for mid-sized cities in the Midwest, incorporating quantitative data and demographic research, to help maintain jobs in the defense industry supply chain and to attract new jobs in technology as a part of a research project funded by the Department of Defense. -Created SWOT analyses and performed mass data analytics via the statistical software program SPSS to measure the effectiveness of current economic plans and to identify new strategies for community economic growth.-Formulated a business case template for the W.K. Kellogg Airport in Battle Creek, MI, targeting aerospace industries and drone manufacturers, to improve the airport’s revenue intake.

Ann Arbor, Michigan, Us

-Performed research on the role of environmental and social contexts in shaping medical outcomes across the life course for a study published by the American Psychological Association.-Analyzed longitudinal surveys and census data to create targeted recommendations for alleviating healthcare access disparities in the Metropolitan Detroit area.-Conducted mass data analysis via the statistical software program SPSS on information collected from thousands of respondents about their health outcomes over a period of thirty years for the study.

Washington, District Of Columbia, Us

-Wrote about environmental, energy, and public health initiatives on Capitol Hill to provide research support for Senator Carl Levin (D-MI) and his advisors.-Initiated outreach to constituents via surveys and interpreted their communications to the office in briefs to the Senator on grassroots issues such as Great Lakes pollution control.-Researched state-specific information for the Senator's speeches and online communications.-Led tours of the United States Capitol to connect constituents with U.S. legislative history.

Master Of Science - Ms, Media Innovation And Entrepreneurship

Bachelor Of Arts (B.A.), English Language And Literature, Latin

High School, College/University Preparatory And Advanced High School/Secondary Diploma Program