Asa Veek Email & Phone Number

Elk River, MN, US

Greater Minneapolis-St. Paul Area

Assist clients with their fleet management decisions.

Greater Minneapolis-St. Paul Area

Elk River, Minnesota, United States

At Amplify Data Insights, we help you discover insights from your data. We specialize in KPIs and Executive Analytics.Your Data. Amplified.

* Lead team with one other analyst for executive reporting, providing guidance and career development for a highly motivated team member.* The team is responsible for ad hoc and monthly executive reporting and analyses, providing insights into trends and opportunities, specifically focused around business retention.* Developed streamlined datasets to.

* Created multiple reports and dashboards, utilizing Tableau and SQL, to measure performance on loan retention.* Evaluated market and company insights for senior leadership, helping to enhance and grow marketing and sales efforts.* Utilized multiple data sources within Microsoft SQL Studio, Snowflake and Amazon Web Services for reporting and analyses.

Minneapolis, Minnesota, United States

• Created multiple reports and dashboards, utilizing Tableau and Salesforce, to measure campaign effectiveness.
• Evaluated the success of Marketing initiatives and recommended actions based on results.
• Partnered with Marketing, Sales Operations, Business Effectiveness and other teams to determine and measure key reporting metrics for ongoing business effectiveness.
• Monitored lead and activity data, ensuring data were accurate.

Minneapolis, Minnesota

• Responsible for general data hygiene of leads, contacts and accounts within Salesforce and Marketo.
• Wrote various dashboards and reports to measure the health of the data and drive timely corrections to ensure leads were appropriately and quickly routed to the Sales teams.
• Developed campaigns within Marketo.
• Compared cross-system data points to ensure information populated between Salesforce and Marketo.
• Created sales campaigns within Salesforce, identified and populated campaign members and developed reporting to measure the effectiveness of the campaigns.
• Navigated the transition through two lead routing changes.

Roseville, MN

• Set pricing strategies based on market value. Determined the value based on hard and soft data.
• Implemented a sales dynamic pricing tool, codifying market-based pricing.
• Analyzed market trends, measuring business share and recommended markets to explore.
• Evaluated sales trends, measuring the effectiveness of promotions and processes. Developed KPIs and dashboard metrics to support and direct initiatives.
• Directed the sales forecast process, working with 12 sales managers to set a forecast based on market conditions and reasonable, identifiable growth targets.
• Key participant in a team that evaluated and implemented an online forecasting and reporting software solution.

• Oversaw the daily operation of a reconciling team of six, ensuring the maintaining of daily and monthly metrics.
• Analyzed payment, fraud and loss trends, recommending changes to mitigate.
• Partnered with internal and external partners to resolve payment settlement issues and develop best practices.
• Drove researching unfunded checks that led to changes in bank processes, resulting in more checks settling.

• Developed models to monitor and forecast sales and expense related to credit card acceptance.
• Planned and oversaw the Request for Proposal process for the third party credit card processing business.
• Assisted with the implementation of a Data Warehouse which was used to analyze historical transaction and payment trends
• Monitored the authorization and settlement process for the third party credit cards.

• Supervised a team of eight, ensuring sales data were captured accurately and timely.
• Monitored metrics for sales, fraud, and systems trends.
• Partnered with internal groups to develop best practices, increasing speed and accuracy while maintaining appropriate controls.

• Managed hourly employees and other assistant managers.
• Scheduled employees based on sales projections.
• Projected sales based on previous weeks and market dynamics.
• Controlled food loss and manage inventory levels through sales projections.
• Responsible for cash control and cash loss protection.
• Scheduled repair jobs by selecting most cost effective solutions.