Asa Welch Email & Phone Number

New York, Ny, Us

New York, New York, United States

New York, New York, United States

- Oversaw all marketing, go-to-market strategy, product and growth marketing for clients including Mumford & Sons, Phoenix and 15+ other artists.- Developed cross functional global marketing campaigns with Advertising, Streaming/Sales, Operations, Distribution, Radio and Publicity that ensure optimal visibility and results for artists and their teams.- Generated revenue via streaming, physical sales and partnerships.- Served as point person for all clients and acted as the liaise to external partners including digital agencies, digital service providers (DSPs), PR, photographers and music video directors.- Collaborated directly with C-Suite executives to set company OKR’s while managing a team of marketing specialists.

New York, United States

- Managed all product and growth marketing, product management and creative budgets (ranging from $50K - 2M) for artists signed to Epitaph. - Defined and executed creative marketing plans, working cross functionally with sales, publicity and company leadership. - Worked directly with artists, managers and external partners including Spotify, Tidal, Apple, Amazon and other digital service providers (DSPs) to execute single, EP, album and creative campaigns.- Served as the product manager for an artists project and led daily calls with internal and external teams to communicate decisions, updates and resolutions.

Los Angeles, California, United States

- Established the long-term market positioning, messaging, product vision, and go-to-market strategy for artists signed to Atlantic Records. - Oversaw marketing and digital budgets (ranging from $15K - $300K) utilized to maximize artist visibility and revenue via streaming and physical sales. - Project lead for artists, managers and partners to execute creative plans including partnership opportunities, photoshoots, video production, press exposure, digital campaigns and advertising among others.- Communicated with external partners to deliver day-to-day updates including new releases, project updates, upcoming plans and assets.- Worked cross-functionally internally with Legal, Publicity, Operations, International, Licensing, Sales and A&R to drive and deliver all project updates, assets and solutions.- Analyzed data from streaming, sales and other audience segmentation insights to make informed marketing decisions.