Lead the creation, execution, and management of all marketing strategies, lead management, content development, campaigns, and marketing-based events. • Create weekly content for an industry publication as part of a thought-leadership driven content marketing campaign to increase overall brand awareness and lead generation capabilities.• Manage marketing strategy, quarterly planning, and budget.• Plan, schedule, write, and edit all marketing content, including: technical product info, sales support materials, website content, social media posts, advertisements, emails, e-newsletters, case studies, articles, surveys, and more.

• Responsible for the care and well being of my children, including feeding, dressing, drop off and pick up from school, and homework assistance.• Volunteer at school field trip activities.• Little League baseball and basketball coach. Helped develop each player's physical and psychological fitness; created and ran relevant drills and team-building exercises; fostered a culture of good sportsmanship, cooperation and responsibility; maintained accurate records and communication with parents.

• Developed and wrote customer-facing communications with an emphasis on translating complicated technical information into easy-to-understand, persuasive marketing communications.• Lead content marketing efforts with an emphasis on enhancing the company's thought leadership brand by providing valuable industry resources and assisting with educational live events.• Ran social media channels (including Twitter, LinkedIn, Facebook, and YouTube) for entire company, including strategy, content creation, and engagement.• Managed and created frequent digital communications for client retention including web pages, blogs, email marketing, and client enewsletters.• Assisted with traditional advertising, digital marketing, event marketing, lead generation efforts, and marketing strategy.• Managed video production efforts, including liasing with designers for the creation of animated product videos, creating software demos, online presentations, and filming and editing social video projects.

• Launched and manage the entire social media experience for a $100 million dollar oil and gas technology firm, including the full production of a thought leadership video web series for which I write, film, edit and star.• Managed two redesigns and launches of a corporate website, including moving platforms, changing navigation, writing copy, sourcing graphics, and working with third party specialists.• Serve as primary copywriter and content creator for entire organization, supporting and promoting over 20 different products.• Write, design, and layout print advertising, working with various vendors to manage printing and distribution• Rigorously apply and enforce brand standards on all company content.• Write passionate, persuasive copy that is technically sound, blending a background in both arts and technical writing.• Excel in giving presentations, by understanding the effectiveness in blending humour with informative information.• Grasp new ideas and concepts very quickly to relate them to non-expert learners.• Continually learning new B2B software applications for oil and gas from both a buyer and user perspective.• Familiar with a diverse set of marketing platforms, including Hubspot, Drupal, Wordpress, InDesign, Photoshop, Dreamweaver, Microsoft Office, Sony Vegas Pro, HTML.

Creating customer-facing messaging, including technical writing, copywriting, content development, web copy, and multimedia presentations.

Applied rigorous editing and formatting standards on company-wide quality assurance documentation project.