Amy Bills Email & Phone Number

Cambridge, Ma, Us

(Previously SiriusDecisions) Guide business-to-business organizations driving growth and transformation through best-practices customer engagement initiatives. Coverage includes customer marketing, customer advocacy, customer success and customer experience. Role includes data-driven research publication, advisory for b-to-b clients and public speaking regarding customer experience and customer marketing. Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop and operationalize customer-obsessed strategies that drive growth. With the SiriusDecisions product line, we deliver actionable intelligence, transformative frameworks, and expert guidance that equip executives to modernize and elevate sales, marketing, and product performance.

Charleston, South Carolina, Us

Managed team of 16 marketers responsible for creating, executing and measuring demand generation programs for the leading provider of cloud solutions for nonprofit organizations. Primary responsibilities: development and execution of upsell and cross-sell strategy and new logo strategy, support for retention and renewal efforts and improvement of business-driving referral and advocacy program. Additional responsibilities included socializing and reinforcing best-practices demand waterfall methodology and driving increased use of digital marketing tactics such as paid search and ad retargeting to reach and engage new customers.

San Francisco, California, Us

Responsible for marketing strategy, planning and execution of channel marketing initiatives with Eloqua's agency and technology partners and strategic comarketing customers. Worked closely with field marketing, marketing operations, business development, events and creative teams to build and measure comarketing and channel enablement programs that drove demand for Eloqua products and services.

Austin, Texas, Us

Director, then VP, Marketing at Bulldog Solutions, a demand-generation agency based in Austin, Texas. Oversaw marketing function from top to bottom of the funnel, including all components of building interest in Bulldog's solutions, engaging prospects and enabling effective sales handoff. Responsibilities included strategic planning and overseeing execution of online and in-person demand generation, brand development and re-enforcement and PR. Past co-chair of the Email Experience Council List Growth and Engagement Roundtable.

Austin, Texas, Us

Developed and implemented data-driven lead-generation, brand-building and advertising programs for organization specializing in lead optimization for business-to-business clients. Responsible for customer acquisition and retention programs; public relations initiatives including press releases and executive speaking engagements; and sales support.

Austin, Texas, Us

Supervised editorial team for embedded third-party creative agency supporting Motorola’s (now Freescale’s) semiconductor product and event marketing. Created business-to-business and business-to-consumer marketing collateral. Ensured marketing communications adhered to company’s brand messaging, legal guidelines, editorial style and quality requirements; and supported specific campaign objectives. Worked closely with cross-functional teams, including graphic design, audio/video, print production and account management. Key member of transition team that developed editorial policies for Freescale Semiconductor, a 2004 spinoff of Motorola’s semiconductor unit. Reported to Operations Manager.

Jacksonville, Fl, Us

Supervised team of writers, editors and researchers covering entertainment and information companies for Hoover’s, a business information Web site later acquired by D&B. Team won company’s annual writing and editing award, 1999.