Expertise in b-to-b demand-generation, customer marketing and customer advocacy strategy and execution. Track record of success in agency, in-house and advisory settings. Experience includes strategic planning and execution of demand generation, installed base marketing, brand development, customer marketing, advocacy marketing and partner (channel) programs.Specialties: Demand generation, lead generation, b-to-b marketing, marketing communications, b-to-b advertising, e-mail communications, lead nurturing and segmentation, lead scoring, message development, marketing process, Web content, case studies, editorial management, digital marketing, sales enablement, CRM, marketing automation, customer marketing, advocacy marketing.
Listed skills include Lead Generation, Email Marketing, Marketing Automation, Demand Generation, and 13 others.