General Manager
Anchorage, Alaska, United States
As the general manager, I oversaw daily operations for a two-location retail business and a mechanical contracting company with annual sales exceeding $1.8M. I managed social media marketing with responsibilities for developing and updating content across all channels including Facebook, Instagram, YouTube, and Google Ads. In addition to marketing, I collaborated with creative agencies to develop new brand identity and digital marketing assets which we launched for the company in 2018. I was also responsible for implementing new CRM and point of sale software to streamline operations, particularly accounting and inventory reporting to mitigate loss. I also established new service lines and pricing structures to meet customer needs. Other duties include advertising online through media purchases and traditional advertising platforms. In 2019 I developed a company-wide business plan from detailed analysis around purchasing strategies supported by sales forecasts, past purchase orders, and production demands. I identified new clients and vendors through inside/outside sales efforts focused on supporting existing relationships and developing favorable new business. This ultimately resulted in our best sales year-to-date (2019) and has continued to drive sales, diversify supply chains, and lower acquisition costs.Key achievements include:Consistently delivered 5% incremental growth each year by streamlining pricing structure and clarifying service offering to customers.Spearheaded opening of new retail location owning responsibilities for property management, interior design, and floor layout.Increased average monthly impressions across social media platforms by 30K through Google Ads platform and SEO of the website.Rebranded company logos and developed marketing communications to drive incremental business.Led an 11-member team of eight employees and three dispatch technicians at two retail locations.
