With an accomplished track record as Head of Athletic Performance and now the Owner/Founder of Automated Strength Coach, my drive is to elevate the standards of coaching and entrepreneurship. At ASC, the focus is on delivering cutting-edge online education and fostering community connections that enable coaches to thrive in both their practices and business ventures.Leveraging expertise from leading Munster Rugby's multidisciplinary department, the skills in data, business, and financial analysis are now channeled towards crafting educational content that translates complex strength and conditioning concepts into actionable strategies. This endeavor harnesses marketing, branding, and product design insights to empower coaches in creating sustainable income streams and achieving professional autonomy.