Digital Marketing Manager
Saint Cloud, Mn, Us
4/2014 — 10/2014 - Digital Marketing Manager4/2012 — 4/2014 - Senior Web Designer 8/2010 — 4/2012 - Web DesignerAs Digital Marketing Manager at Coborn's, Inc., I was responsible for creating first-class digital experiences to build brand equity, increase engagement, and drive sales. I managed user interface design and content production across our customer-facing websites, mobile applications and our employee Intranet. I also directed several weekly email marketing campaigns for Coborn's and Cash Wise stores, executed search engine marketing efforts, and kept a close pulse on emerging technology to help light the way forward. I'm a project management nut, managing the front-to-back deployment of award-winning online contests and multifaceted marketing campaigns with our team of nimble designers. Most recently, my focus was been heavily driven by our expansion into grocery e-commerce with CobornsDelivers.com and CashWiseDelivers.com. As we underwent massive overhauls of both of these platforms, I was able to leverage my extensive Web Design and Art Direction experience to make pivotal contributions to user interface design, marketing campaign strategy and quality control. I also made time to chip in on the coordination of our digital in-store signage, social media campaigns and audio/video production, all while serving on multiple internal committees. It doesn't get much better than being able to watch an idea turn into a graceful digital interaction, allowing a business to transform. I feel extremely fortunate to have contributed to monumental shifts in technology for a truly great company at Coborn's.