Director, Consumer Experience
CurrentDesign and execute comprehensive annual marketing and communications plans, optimizing consumer experience across five key touchpoints (Inspire, Engage, Convert, Retain, Advocate) for PGA Jr. League and PGA Family Golf, driving significant improvements in player engagement and program participation.Direct cross-promotion strategies with partners, sponsors, and industry stakeholders at major events like the PGA Show, significantly boosting brand visibility and engaging new audiences through targeted activations and collaborative initiatives.Implement multi-channel marketing strategies across print, social, and digital platforms, including CRM campaigns, the PGA Jr. League mobile app, and website content, developing engaging promotional materials and managing registrations to enhance program quality, drive consumer advocacy, and ensure long-term retention.Facilitate exceptional service delivery by supporting the product and Player Engagement Consultants teams, providing strategic training and support to players, parents, PGA Members, and industry stakeholders, while fostering collaboration with internal and external partners to address diverse consumer needs effectively.Serve as the primary liaison between PGA and Alday PR, ensuring flawless communication and content delivery for the PGA of America’s Player Engagement Department, enhancing public relations efforts and effectively addressing all member and consumer needs.
