- Manage and optimize advertising budgets across multiple stores and operations, focusing on efficient allocation and maximizing return on investment (ROI).- Evaluate and implement new technology solutions to enhance productivity, analytics, and operational efficiency, while prioritizing customer experience.- Lead media strategy, including creative direction, production, and placement across Radio, TV, and OTT/CTV platforms.- Utilize a range of analytics tools to assess marketing performance and customer behavior, guiding data-driven strategies and decision-making.- Monitor and assess advertising performance across media, digital, and print channels, leveraging detailed analytics and metrics.- Oversee partnerships with third-party vendors, ensuring alignment with business objectives and adherence to quality standards.

- Directed team in a senior leadership role, overseeing all internal and external communications, including brand management, collateral, digital presence, public relations, and community outreach for the Madison County Transit District (MCT).- Oversaw RideFinders, the regional commuter rideshare program serving 9 counties in MO & IL, collaborating with over 800 local employers, 20,000 customers, and 2,500 active participants.- Allocated over $2M in Federal operating funds and $750K in CMAQ funds, maintaining compliance with grant reporting for the ACT Board and regulatory agencies.- Managed Customer Service staff responsible for addressing agency inquiries, complaints, and commendations while overseeing customer analytics and reporting processes.- Implemented Managing Director initiatives for the design and marketing of fixed-route transit, paratransit, bikeways, the regional rideshare program, and additional agency services.- Led public meetings, press releases, and presentations on behalf of the agency to Illinois and Missouri residents, strengthening community engagement.- Prepared fact sheets and briefing materials on various projects for peer leadership, board members, and state officials, ensuring well-informed decision-making.- Transformed the Guaranteed Ride Home (GRH) incentive program, achieving a 16% increase in participation.- Developed and executed an RFP process to source premier marketing agencies for a $500K+ strategic marketing initiative.- Managed a $400K+ budget for an external media buying firm, overseeing research, planning, and placement of paid media to support brand campaigns.- Represented the ACT at Leadership Council Southwestern Illinois, the St. Louis Green Business Challenge, and the SITE committee for the Southwestern Illinois Transportation Enhancement Initiative.

RideFinders is the St. Louis Metro commuter rideshare program whose mission is to reduce single-occupancy vehicles on our roads to help attain National Ambient Air Quality Standards. Created by Madison County Transit (MCT) in 1994, RideFinders provides various marketing and outreach services to help individuals carpool, vanpool, or take public transit to work or school instead of driving alone – reducing traffic congestion and air pollution.

- Led an in-house team and managed third-party agencies to execute comprehensive marketing strategies, encompassing company branding, messaging, lead generation, collateral development, trade show presence, corporate sponsorships, partner presentations, and public relations.- Increased brand visibility for target audiences and maintained continuous marketing communications to nurture key relationships, managing and cultivating political, stakeholder, and investor connections to enhance exposure.- Directed feasibility studies across Missouri and Illinois, overseeing a team that delivered gap analyses, best practice comparisons, master site plans, financial estimates, and capital/operational budgets, forming the basis for new site selection criteria and an industry standards research database.- Recruited, trained, and led a team of Research Analysts and Project Managers, focusing on preliminary project planning and execution.- Established and managed a student internship program spanning Sports Marketing, Accounting, Architecture and Design, and Project Management.- Provided creative direction and strategic oversight on user experience, brand identity, and investor prospectus for the proposed $200M St. Louis POWERplex project—a premier amateur sports and tourism destination.- Delivered presentations to C-suite executives of Fortune 500 companies, securing over $3M in sponsorships and support during the project development phase.

Highlighted Projects Below- Developed the brand and identity for a TV show aired on FOX Sports, building and managing all associated social media accounts to foster audience engagement and growth.- Designed and maintained an eCommerce website, launched a customer loyalty program, and directed all online communication efforts.- Produced comprehensive marketing reports analyzing web and social media traffic trends, consumer behavior, and marketing performance metrics.- Led a rebranding initiative for a top Managed IT Services provider, conducting competitive research and analysis to design targeted print and web marketing materials that supported the company’s expansion into several Texas cities.- Created the brand identity and print collateral for a start-up focused on parenting, health, and wellness, while also providing front-end web design. Directed design and creative strategy for their product and packaging, supporting a successful initial launch.

- Led cross-functional teams in implementing an improved workflow for electronic routing and virtual project approvals, enhancing efficiency across Editorial, E-learning, and Digital departments.- Collaborated with Product Marketing Managers to set project budgets, schedules, and campaign requirements, identifying innovative, cost-effective solutions.- Leveraged focus group insights to craft targeted campaigns for educators, resulting in regional adoption of the company's educational materials and systems.