Hola! I'm Ale, a seasoned restaurant and catering professional with a diverse background spanning the vibrant cultures of El Salvador, Barcelona and Miami and a true passion for animals, travel and coffee. My career journey has taken me from the bustling textile and advertising industries to my current role as a Manager at the renowned grab and go restaurant Básico.My passion for hospitality, combined with a solid foundation in advertising and marketing, has allowed me to blend creativity with operational excellence in the catering world. I thrive on creating memorable dining experiences and turning special occasions into event masterpieces.With over 9 years of experience in the catering business, I have honed my skills in organization, leadership and problem solving (improvising comes with the job).My journey as a restaurant manager has been marked by a commitment to maintaining high quality products and services, implementing sustainable practices and making a positive impact as an individual to others. I thrive in a fast-paced environment and am dedicated to provide excellence throughout.
Básico
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General ManagerBásico Dec 2021 - PresentSan Salvador, El SalvadorAs the Manager at Básico, I lead a dedicated team in delivering exceptional dining experiences. 1. Exemplary Customer Experience Advocate:-Committed to orchestrating unparalleled customer service encounters, ensuring each guest feels esteemed and gratified during their dining experience.2. Strategic Business Growth Catalyst:-Pioneering innovative strategies to propel business expansion, harnessing the potential of unique promotional and marketing campaigns to extend the… Show more As the Manager at Básico, I lead a dedicated team in delivering exceptional dining experiences. 1. Exemplary Customer Experience Advocate:-Committed to orchestrating unparalleled customer service encounters, ensuring each guest feels esteemed and gratified during their dining experience.2. Strategic Business Growth Catalyst:-Pioneering innovative strategies to propel business expansion, harnessing the potential of unique promotional and marketing campaigns to extend the company's influence and prominence.3. Compliance and Safety Steward:-Diligently championing compliance with licensing, hygiene, and stringent health and safety regulations, safeguarding the well-being and comfort of both esteemed clientele and dedicated staff.4. Menu Curation and Culinary Ingenuity Specialist:-Assuming a pivotal role in crafting diverse, alluring menus catering to an array of palates, perpetually exploring novel culinary frontiers to delight discerning diners.5. Talent Cultivation and Performance Enhancement Guru:-Guiding the comprehensive journey of staff recruitment, training, and supervision, nurturing an agile and inspired team that consistently excels in their roles.In addition to our restaurant, I'm proud to oversee our catering services, where we bring our passion for food and hospitality to events and celebrations. We specialize in weddings, birthdays, graduations, you name it... Collaborating with top or first time clients to bring their visions to life is what makes this role so rewarding. Show less
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Brand ManagerMontebello Coffee Estate Jun 2016 - PresentSantiago De María, Usulután, El SalvadorIn this role, I played a pivotal role in driving the growth and sustainability of Montebello Coffee Estate, a family owned coffee farm since 1879. My efforts in expanding international business connections led to a substantial 34% increase in revenue. I was also instrumental in implementing and maintaining high sustainability standards, ultimately earning the esteemed Rainforest Alliance certification for our partnership with Starbucks.Furthermore, I took charge of meticulously… Show more In this role, I played a pivotal role in driving the growth and sustainability of Montebello Coffee Estate, a family owned coffee farm since 1879. My efforts in expanding international business connections led to a substantial 34% increase in revenue. I was also instrumental in implementing and maintaining high sustainability standards, ultimately earning the esteemed Rainforest Alliance certification for our partnership with Starbucks.Furthermore, I took charge of meticulously organizing and planning annual visits to international trade fairs and significant coffee industry events in the United States and Europe. These initiatives were crucial for elevating the brand's visibility on a global scale and reinforcing Montebello Coffee Estate's reputation as a renowned coffee producer.My six years of experience as the Brand Manager at Montebello Coffee Estate were marked by dedication to achieving excellence in every facet of brand management, from expanding our market reach to upholding sustainability commitments and strengthening brand presence on the international stage.1. Successfully expanded international business connections, resulting in a 34% increase in revenue.2. Spearheaded the implementation of rigorous sustainability standards, achieving the prestigious Rainforest Alliance certification for Starbucks.3. Strategically organized and planned annual visits to international trade fairs and key coffee industry events, elevating brand visibility and promotion. Show less
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Marketing And Customer ServiceBásico (Grab And Go Restaurant) Oct 2016 - Dec 2021El Salvador1. Marketing Strategist (2016):-Crafted a comprehensive marketing plan for the final 6 weeks of 2016, complete with a detailed timeline for the successful launch of new products.-Devised targeting strategies based on demographic data to maximize campaign effectiveness.2. Product Launch Manager:-Successfully executed the launch of two new products, a seasonal menu, and the restaurant's website, ensuring seamless integration into the market.3. Corporate Outreach… Show more 1. Marketing Strategist (2016):-Crafted a comprehensive marketing plan for the final 6 weeks of 2016, complete with a detailed timeline for the successful launch of new products.-Devised targeting strategies based on demographic data to maximize campaign effectiveness.2. Product Launch Manager:-Successfully executed the launch of two new products, a seasonal menu, and the restaurant's website, ensuring seamless integration into the market.3. Corporate Outreach Specialist:-Orchestrated weekly field visits to engage potential corporate customers, fostering valuable connections and expanding the client base.4. Team Optimization Specialist:-Strategically realigned and refined roles within the Básico team to ensure that each team member effectively carried out their daily responsibilities in alignment with their job descriptions.5. Customer Service Training and Motivation Coordinator:-Conducted comprehensive training sessions for the customer service teams across both store locations.-Implemented motivational incentives, including commissions for achieving monthly sales targets, to boost team performance and morale. Show less
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Marketing Team MemberMercados Internacionales S.A De C.V Nov 2018 - Aug 2020El SalvadorAgents of raw material providers in the textile industry, at the same time we see the entire supply chain providing technical support to our customers. Such raw material providers are, Lenzing, DuPont, Tintoria Piana, Utexa, Dak Americas, Optimer, etc...1. Supplier Relationship Manager (Textile Industry):-Foster and nurture robust partnerships with textile mills and raw material suppliers, serving as the essential link for lasting collaborations.-Drive effective B2B… Show more Agents of raw material providers in the textile industry, at the same time we see the entire supply chain providing technical support to our customers. Such raw material providers are, Lenzing, DuPont, Tintoria Piana, Utexa, Dak Americas, Optimer, etc...1. Supplier Relationship Manager (Textile Industry):-Foster and nurture robust partnerships with textile mills and raw material suppliers, serving as the essential link for lasting collaborations.-Drive effective B2B communication strategies, including targeted email marketing campaigns and informative newsletters.2. Textile Sourcing Specialist (CAFTA-DR Region):-Spearhead the strategic sourcing efforts for Home Textiles and Apparel brands & retailers across the CAFTA-DR region.-Utilize market insights and industry knowledge to identify the best sourcing opportunities.3. Market Research Analyst (Textile Industry):-Dive deep into market research and analysis, providing valuable insights that drive informed decisions in the textile industry.-Engage with clients to facilitate discussions on cutting-edge textile products and innovations.4. Raw Material Procurement Agents (Textile Industry):-Act as trusted agents for raw material providers within the textile industry, offering comprehensive supply chain support and technical expertise to our valued customers.5. Textile Trends Researcher:-Stay at the forefront of textile trends, particularly in the realms of performance and yoga wear fabrics, through thorough market research.-Translate insights into actionable strategies to keep our products and services ahead of the curve.6. Market Analysis Specialist (Textile Industry):-Play a pivotal role in assessing market conditions and evaluating the sales potential of textile industry products and services.-Provide data-driven recommendations to drive growth and success in the industry. Show less -
Assistant For Country CoordinationLola Mullenlowe Feb 2016 - Sep 2016Barcelona1. Website Content Management Specialist:-Spearheaded the content management for SEAT's website to ensure seamless preparation for the launch of the new SUV, "Ateca," guaranteeing accuracy and relevance.2. Global Project Logistics and Advertising Support:-Provided invaluable support to the Country Coordination, After Sales, and Fleet teams by managing logistics and administration of advertising content (ATL) for over 70 markets across Europe, Africa, Latin America, and the… Show more 1. Website Content Management Specialist:-Spearheaded the content management for SEAT's website to ensure seamless preparation for the launch of the new SUV, "Ateca," guaranteeing accuracy and relevance.2. Global Project Logistics and Advertising Support:-Provided invaluable support to the Country Coordination, After Sales, and Fleet teams by managing logistics and administration of advertising content (ATL) for over 70 markets across Europe, Africa, Latin America, and the Middle East.3. Timely Content Distribution and Utilization Oversight:-Ensured timely distribution of in-house content to all markets and monitored its effective use in ATL advertising and on the website, optimizing content utilization.4. Relationship Management and Collaboration Builder:-Cultivated and maintained strong relationships with collaborators, local partners, and project associates through regular email updates and follow-ups, facilitating seamless coordination and alignment for the Ateca SUV project. Show less -
Marketing, Copy And Social MediaMam® Sep 2015 - Jan 2016Barcelona1. Social Media and Content Management Specialist:-Diligently executed engaging and consistent content across multiple platforms, including Facebook, Instagram, the company blog (Wordpress), and newsletters (Mailchimp), fostering a vibrant online presence.2. Multilingual Content Translation Expert:-Facilitated effective communication by expertly translating content between Spanish and English, ensuring resonance with diverse audiences in Latin America, North America, and… Show more 1. Social Media and Content Management Specialist:-Diligently executed engaging and consistent content across multiple platforms, including Facebook, Instagram, the company blog (Wordpress), and newsletters (Mailchimp), fostering a vibrant online presence.2. Multilingual Content Translation Expert:-Facilitated effective communication by expertly translating content between Spanish and English, ensuring resonance with diverse audiences in Latin America, North America, and Europe.3. Market Research and Trend Analysis:-Spearheaded comprehensive market research within the eco-friendly accessories niche, identifying direct and indirect competitors and staying attuned to emerging trends to inform new product development strategies.4. Competitive Intelligence Analyst:-Leveraged cutting-edge tools like Kompyte for in-depth analysis and monitoring of competitors' online activities, providing valuable insights for strategic decision-making.5. Audience-Centric Copywriting Strategist:-Took charge of trend hunting and audience understanding, crafting tailored copy that resonates with the target audience, ensuring messages are not only on point but also connect deeply. Show less -
Marketing And Customer ServiceBásico (Grab And Go Restaurant) Nov 2012 - Jul 2014El Salvador1. Spearheaded the strategic planning and monthly coordination of new menus, curating a diverse and enticing dining experience for patrons.2. Executed targeted advertising campaigns on various social media platforms to boost the restaurant's online presence.3. Demonstrated exceptional leadership by motivating and ensuring the comprehensive training of new staff members.4. Implemented rigorous stock control and budget management strategies to optimize operational… Show more 1. Spearheaded the strategic planning and monthly coordination of new menus, curating a diverse and enticing dining experience for patrons.2. Executed targeted advertising campaigns on various social media platforms to boost the restaurant's online presence.3. Demonstrated exceptional leadership by motivating and ensuring the comprehensive training of new staff members.4. Implemented rigorous stock control and budget management strategies to optimize operational efficiency. Show less
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Copy And Social MediaTribu Ddb Mar 2012 - Jul 2012El Salvador1. Articulated and crafted compelling copy for social media accounts, aligning the text seamlessly with the account's unique style and branding.
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Assistant For Art DirectionImagen Film And Video Productions Oct 2009 - Jan 2010El Salvador1. Collaborated closely with the creative team to plan and execute successful advertising campaigns, contributing to the overall project's success.2. Conducted location surveys, participated in model casting, and played an integral role in set production, ensuring a smooth and visually captivating creative process.
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Front Desk, Reservations And RestaurantCrowne Plaza Hotel May 2009 - Sep 2009El Salvador1. Managed the end-to-end booking reservation process, efficiently controlling reservations to optimize guest experiences.2. Welcomed and greeted guests with warmth and professionalism upon their arrival, setting a positive tone for their stay.3. Oversaw the registration process, ensuring a seamless and efficient check-in process.4. Coordinated and planned menus for the main restaurant and VIP floor lounge, enhancing the overall dining experience for hotel guests.
Alejandra Schönenberg Education Details
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Marketing And Advertising -
Publicidad, Relaciones Públicas & Marketing (Comunicación Empresarial) -
Escuela De Comunicación Mónica HerreraMarketing
Frequently Asked Questions about Alejandra Schönenberg
What company does Alejandra Schönenberg work for?
Alejandra Schönenberg works for Básico
What is Alejandra Schönenberg's role at the current company?
Alejandra Schönenberg's current role is Manager at Básico.
What schools did Alejandra Schönenberg attend?
Alejandra Schönenberg attended Elisava Escola Universitària De Disseny I Enginyeria De Barcelona, Insa, Business, Marketing & Communication School, Insa, Business, Marketing & Communication School, Escuela De Comunicación Mónica Herrera.
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