• Promoted to lead team of 3 that expanded testing to all company verticals, driving 10%+ lift in primary metrics across credit cards, personal loans, tax, assets, and international surfaces.• Led development and optimization of landing page funnel for the savings product launch, driving tens of thousands of funded savings accounts and millions in deposits within 3 months.• Responsible for all landing page development including Credit Karma homepage. Reduced new landing page development time from 2 weeks to 2 days by multi-threading internal and outsourced team engineering resources.

• Owned conversion rate optimization for the Credit Cards vertical, scaling testing from 1 to 10 tests per month generating an annual revenue impact of over $10M.• Implemented custom enterprise testing & personalization platform, rolling it out across all marketing surfaces and enabling marketing teams to test independently of direct CRO support.

• Led conversion rate optimization initiatives for 10 clients ranging from Fortune 500 companies including Salesforce and Coldwell Banker to well-funded startups such as Ring and Juicero. • Guided clients through the optimization lifecycle and provided ongoing training in goal setting, hypothesis generation, roadmap creation, test implementation, quality assurance, and data analysis. • Oversaw the design and development of over 250 conversion funnel A/B tests while simultaneously managing optimization program strategy, data analysis, engineering personnel, and contract renewal. • Delivered positive ROI for all clients by increasing select primary conversion metrics by over 100%, securing CROmetrics’ vendor status at Salesforce along with several additional contract expansions.

• Developed robust sales funnel that included print and digital advertising, email marketing, sales calls, and other innovative user acquisition channels. Established a growing user base and market presence for our software Symport, a database driven web application for healthcare and researcher professionals.• Increased user acquisition by 500% during three-month marketing campaign, and raised average user engagement from 1.9 pages per session to 3.7 pages per session. Also conducted and leveraged results from 250+ target user interviews and hundreds of sessions of usability testing, A/B testing, and usage analytics to plan sprints, produce low-fidelity wireframes, define feature requirements, and adapt product development to account for new information.• Developed an intricate support framework that brought users timely and accessible software support. Wrote over 300+ pages of technical software documentation and marketing materials that conveyed the value and advanced the understanding of complex software functionality.

• Wrote and implemented staff productivity algorithms for upper management to quantify and rank call center employee effectiveness using sales call outcome data and weighted logarithmic equations.• Provided executives with a single metric to stratify call center employees by productivity, allowing segmentation of high-potential leads and more targeted sales efforts, generating 5% sales increase.

• Collaborated with USDA researchers on $20M project to identify and develop high quality hops varieties optimally adapted to low-input and organic production systems, determining the varieties best suited for agriculture in temperate climates.• Developed processes to ensure precise data collection with reproducible experiment results using foliage pH meters, daily evaluation, and trend analysis.