Andrew Schwepfinger Email & Phone Number

Columbus, OH, US

Columbus, Ohio, United States

• Lead and develop a marketing roadmap and content requirements, while balancing priorities, resources, community engagement and client relationships
• Develop creative digital marketing activations that are successful across a variety of international partner programs
• Recruit and strengthen a team of hardworking social media & community managers across multiple accounts
• Partner closely with broadcast, production, and other internal teams to build, drive, and deliver innovative and compelling marketing experiences
• Communicate concisely and align clearly with executive staff
• Oversee a team to manage various client needs in digital, social media & community management

Columbus, Ohio

• Help develop, manage and execute digital marketing projects, promotions and campaigns for digital channels to include online advertising, website management, mobile, email and other initiatives.
• Act as the club's primary digital product manager, inclusive of club website, app, and social media platforms
• Support senior management in defining, developing, and executing strategic campaigns to ensure optimization of all digital programs; with a focus on driving awareness, ticket sales, fan engagement, and brand awareness.
• Help lead research and development of new digital trends, communities, and technologies while determining what is scalable for business with recommendations for future campaigns.
• Work with various internal clients, develop emails that achieve positive results including improving open rates, sales efforts and brand awareness.
• Manage Digital Content, Social Media and Video staff

Carson, California

• Plan and delegate digital, written, video and photo content to social team, beat writers,video production staff, photographers and graphic designers for LA Galaxy, LA Galaxy II,LA Galaxy Academy and Dignity Health.
• Develop paid digital marketing campaigns to optimize for ticket sales and brand awareness
• Maintain a comprehensive digital strategy for LAGalaxy.com and DignityHealthSportsPark.com
• Track key metrics and determine effective strategies to recommend to senior management

• Create original graphics, motion graphics, short videos, GIFs and live videos for use across The Ringer's social media platforms
• Produce supplemental promotional infographics and animations for digital features
• Assist in development of best engagement strategy to grow social and digital audience

Columbus, Ohio Area

• Managed NHL club's Facebook, Twitter, Instagram, Snapchat, YouTube, Tumblr and GIPHY accounts
• Created, edited & updated web content on BlueJackets.com
• Produced and edited graphics for use on Blue Jackets digital properties
• Managed and fulfilled club’s paid social media calendar for corporate partners
• Identified opportunities to provide added value to fans and grow company revenue by incorporating marketing partners into social media efforts
• Analyzed social media and web content through monitoring tools

Columbus, Ohio Area

• Managed paid search accounts for America's Best and Eyeglass World brands utilizing $22 million yearly budget
• Acted as liaison for the National Vision home office digital marketing team
• Assisted in creating and editing e-mail marketing campaigns, reported results in timely manner
• Analyzed web trends and data to make recommendations and further optimize presence on brand websites
• Managed the online product catalog, included writing unique and optimized descriptions for each product and managing product attributes
• Collaborated with team members to create social media strategy across brands and executed accordingly

Columbus, Ohio Area

• Managed and updated social media channels for largest student organization at Ohio State
• Redesigned and revised website with goal of generating traffic and increasing quality of content
• Led team of 4 peers to regularly update and edit proprietary blog – Blog “O” – on blocko.org
• Utilized SEO, Google Analytics, and social media metrics data to formulate and execute social and web strategy
• Developed HTML and CSS script via Wordpress to update web content
• Executed organization marketing promotions through creative social media initiatives

Columbus, Ohio Area

Facilitated fan-centric promotions during Ohio State athletic events.Communicated with team of interns to create premier experience for guests.

Columbus, Ohio

• Assisted the Marketing and Fan Development departments in the planning and implementation of all in-market grassroots events as well as in-arena events including the data collection efforts and post-event data input.
• Managed delivery, placement, and tracking of 5000 game programs at each home game
• Collected in-market data with goal of establishing ticket sales leads
• Facilitated final execution of marketing promotions with prize winners
• Conducted in-market partnership activation research to form basis for future promotions
• Organized marketing database of over 15000 entries for use in other departments

Columbus, Ohio

• Worked primarily with the Block “O” Executive Board and the Department of Athletics to grow campus support, increase student attendance, and create a premier fan atmosphere at its respective home games and events. The.
• Created hockey student section brand The Ohio State Knucklebucks
• Negotiated a 500 T-Shirt sponsorship for section with local retailer HOMAGE.
• Managed over $3000 budget to plan tailgate, towel giveaway and outdoor game weekend involving over 4000 students, 29 charter buses and several local companies
• Communicated with 17 executive board members in largest student organization on campus
• Led student section of over 1000 students on weekly basis

Columbus, Ohio

Executed campus media needs for CCHA through athlete interviews, game videos and pictures.Communicated with CCHA and Ohio State media representatives to meet media deadlines.Produced digital media content for weekly CCHA YouTube show.

Allentown, Pennsylvania

Instructed all age and skill levels in private and group setting.Planned and executed daily tennis clinics with up to 7 participants per group.Facilitated team tennis matches involving 15 participants.Organized and executed tennis tournaments involving more than 90 players.Managed and oversaw club's racquet stringing service.

Bachelor Of Science In Business Administration, Marketing

Activities and Societies: Block "O", Central Collegiate Hockey Association (CCHA) Student Ambassador, Club Tennis

Business Administration And Management, Professional Tennis Management

Activities and Societies: Varsity Tennis, Professional Tennis ManagementTransferred to The Ohio State University in 2010.