Ascia Johnson-Popov Email & Phone Number

London, Gb

Us

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Auckland, Auckland, Nz

Assist head publicist with press releases, publicity write-ups, press pitches, & managing interviews Clients: Hardwell, TomorrowWorld, EDX, Destructo, Oliver Heldens, Justin Jay, Felix Jaehn, Bolier

-Serve as acting content creator, writer, and editor of blog, Wantelectronic-Manage the company Facebook, Twitter, Snapchat, and Periscope accounts, including content scheduling-Collect and update weekly Social Media Summaries, which track the impressions, engagements, and following of our social media accounts -Assist with distributing our client’s banner ads, per our contracts (Google Doubleclick for Publishers)

Los Angeles, Ca, Us

-Assist in creation and distribution of marketing drivers and campaign reports-Actively manage publicist’s media contact list of 3,000+ contacts (email, location, concentration, etc)-Write blurbs to be included in press releases for upcoming releases-Assist in the management and curation of weekly #WAVEY pool parties

-The EDM Network is comprised of six different websites and partners with artists and labels to promote their music and brands through varying mediums including basic social media promotions, news articles/reviews, and a retail branch called Electric Family-Responsible for writing a minimum of 4-5 articles per month on varying subjects within the Electronic Dance Music industry-Types of articles include: news, features, interviews, editorials, and reviews

-INDMUSIC is YouTube's Largest Music Network, working with independent musicians, labels, and content creators to better monetize their YouTube views without sacrificing creative control or rights to their content.-Responsible for creating strategy optimization briefs for clients, which includes analyses of their YouTube channel, branding strategies, content quality/regularity, and use of YouTube tools

Spotify carefully selected me to be part of a limited nationwide network of 1,000 Influencers driving Spotify awareness and education on my campus. Using creative social interactive marketing tools to spread awareness about Spotify both online and word of mouth.Online marketing:-Content creation & organic social amplification-Generate seamless organic experience via social media channels-Personalize and individualize the marketing of Spotify-Hash tag strategy & @ tagging strategy-Generate awareness & social media engagement-Creatively offer expertise & insight embedded into a unique message-Documenting & reporting all activities with online submission formOffline marketing:-Guerilla marketing-Word of mouth marketing-Student organization partnership & establish variety of relationships.-Report student feedback back for Spotify marketing purposes-Promote Spotify at student campus events & partner for events-Engage students/friends to sign up on the referral platform-Generate background buzz-Generate community wide outreach-Documenting & reporting activities with online submission form

New York, Ny, Us

The Mr Youth Network is a global team of motivated and entrepreneurial students who focus on using creative, strategic and analytic intell to inspire and fuel advocacy and action on campus.Members learn critical business skills related to social media and word-of-mouth marketing while developing a powerful network of executives and peers that will last them throughout their professional career. Most importantly the Mr Youth Network provides top-notch experience helping global brands pioneer the future of youth marketing.

The CollegeFest CREW puts on the largest back-to-school college marketing event of the year. Drawing over 15,000 students from schools across New England, the CollegeFest CREW implements social media and word-of-mouth marketing strategy that drives attendance, boosts online engagement, and ultimately helps over 100+ brand sponsors including brands like Microsoft, Proctor & Gamble, Verizon Wireless, and New Balance.

In a group of 5 students, I conducted a semester-long industry and company analysis on Ocean Spray Cranberries Inc. To do so, I interviewed Ocean Spray executives, analyzed financial statements, and developed recommendations for future growth that were presented to the company at the end of the semester. Our first recommendation for the cranberry giant involved switching from wooden crates to plastic crates to store and freeze the cranberries. Doing so would reduce cleaning time, increase operating profit, and raise capacity. Our second recommendation was to outsource their power and energy to Thinklite, "a global lighting efficiency company that custom designs, manufactures, distributes, and installs energy efficient retrofit solutions to commercial customers."

As a marketing intern, I worked closely with the founder of B.Lo Cosmetics to create and distribute marketing material. We focused on the product that was the foundation to the company, mascara, and also on the new line of eye-shadow. Through months of collaboration, we produced and distributed post-card size advertisements throughout the summer/fall 2012.

In a student run business of 30 peers, I was elected Vice President of Information Technology. I worked with one other person to code a website, which included a marketplace and a blog. Over the 10 weeks that our company was in business, we were in charge of making sure everything throughout the website worked as it should, while also making it appealing to our target market.