Aseel Ashraf Email & Phone Number

Jordan

In April 2020, I founded Softylus, a trailblazing tech company based in Jordan. Over the past 3.5 years, I've led the company through multiple growth stages, while innovating in our industry. Here's a snapshot of my experience and responsibilities:◆ Developed the business model, strategy, and vision, successfully steering Softylus from a startup into a competitive market player.◆ Spearheaded a team of software developers, designers, and other professionals, emphasizing a culture of innovation and performance.◆ Orchestrated partnerships with key industry players, elevating Softylus’ market reach and operational capabilities.◆ Led product development from ideation through launch, ensuring top-notch quality, user-centric design, and timely delivery.◆ Implemented agile methodologies to streamline operations, reduce time-to-market, and increase project efficiency.◆ Managed financial operations, optimizing revenue streams and reducing operational costs.◆ Fostered a positive, inclusive work environment that encouraged creativity, collaboration, and professional growth among team members.

Jordan

Since October 2017, I've been employed as the Field Manager at Niche Marketing Management in Jordan. For nearly six years, my role has centered around overseeing our field operations and team members to ensure the effective execution of marketing strategies. Here are the highlights of my experience:◆ Orchestrated and managed field marketing campaigns to raise brand awareness and generate leads, achieving consistently high ROI.◆ Built and led a high-performing field team, focusing on training, motivation, and professional development.◆ Conducted market research to identify new opportunities and trends, optimizing campaign strategies to target the right audience segments.◆ Established and maintained strong relationships with vendors, clients, and partners, ensuring smooth operations and fulfilling contractual obligations.◆ Managed budgets and logistics for field activities, achieving cost-efficiencies without compromising on quality or impact.◆ Implemented key performance indicators (KPIs) to measure the effectiveness of field activities, making data-driven adjustments as needed.◆ Developed comprehensive reporting systems to provide real-time insights into campaign performance, team productivity, and expenditure.◆ Ensured compliance with legal regulations and company policies, including permits, safety guidelines, and ethical standards.◆ Collaborated closely with the corporate marketing team to align field activities with larger marketing goals and company objectives.◆ Facilitated internal communication to ensure all team members were aware of campaign objectives, updates, and needed adjustments.

Since July 2018, I've been a self-employed Web Developer, providing tailored web solutions for various clients. Over the past 5 years and 3 months, I've had the privilege of working on diverse projects that allowed me to sharpen my coding and design skills. Below are the key aspects of my experience:◆ Designed and developed responsive websites from scratch, implementing best practices in UI/UX to enhance user engagement.◆ Specialized in front-end and back-end technologies, including HTML, CSS, JavaScript, PHP, and various content management systems.◆ Provided website maintenance and updates for long-term clients, ensuring optimal performance and up-to-date content.◆ Conducted SEO audits and implemented optimizations to improve website ranking on search engines, resulting in increased organic traffic.◆ Collaborated with graphic designers and content creators to develop cohesive and visually appealing web assets.◆ Managed all aspects of client relationships, from initial consultations to final project delivery, ensuring complete client satisfaction.◆ Led e-commerce platform development projects, integrating payment gateways and shopping cart functionalities.◆ Implemented website security protocols to protect against unauthorized access and data breaches.◆ Troubleshot and resolved website issues in a timely manner, minimizing downtime and enhancing user experience.◆ Adapted to emerging web technologies and frameworks, continuously updating my skill set to offer cutting-edge solutions.