Arun Seetharaman Email & Phone Number

Los Angeles, Ca, Us

Santa Monica, California, Us

The Whip Media FASTrack™ Platform centrally connects data, processes and teams throughout the digital distribution journey. Powered by predictive insights and proprietary data, our content engine enables efficiencies in content planning, licensing, supply chain, performance tracking, finance, metadata and advanced insights to ignite next generation entertainment.• Architected a cohesive technical vision and strategy, aligning with the company's strategic plan, to drive the evolution of a multi-generation product family and shape the Enterprise Digital Supply Chain solution offerings.• Defined and governed both application and infrastructure architecture, ensuring a robust foundation of security best practices, operational excellence, and developmental efficiency, resulting in resilient and scalable systems.• Led the design and execution of a comprehensive technology transformation, modernizing the legacy platform with cutting-edge application frameworks, and positioning the organization at the forefront of industry innovation.• Successfully implemented a DevOps culture, systematically replacing legacy processes with a systematic approach, enhancing efficiency, and ensuring alignment with organizational audit requirements and industry standards.• Provided strategic technical leadership and coaching, driving individual and team development, and fostering a culture of innovation, collaboration, and continuous learning within the technical organization.

Santa Monica, California, Us

Acquired by Whip Media Group.The Mediamorph Enterprise Content Value Management™ (CVM) Platform orchestrates the 360° process that brings content value from provider to distributor to the connected consumer. With advanced analytics and real-time access to actionable data, our cloud-based software tracks billions of transactions and dollars annually to maximize media monetization.• Successfully re-platformed a 10-year-old Java application to leverage the latest Spring Framework and Spring Boot, resulting in a 30% increase in overall system performance.• Rebuilt the UI using Angular, providing a modern, responsive, and intuitive user experience, resulting in increased user engagement and reduced requests for user training.• Improved code maintainability and scalability by refactoring critical functionality, reducing technical debt by 30% and enabling faster time-to-market for new features and updates.• Combined with the automation introduced in the DevOps processes, the overall deployment time of the platform to any customer environments was reduced by 60%.

Santa Monica, California, Us

Mediamorph CVM gives the world's largest media companies complete financial & operational control of their content​. CVM aggregates the performance of your content across all your partners’ nonstandard reporting formats and provides powerful analytics to maximize the value of your content.​• Served as the Product Owner, defining and prioritizing product backlog, and collaborating with cross-functional teams to deliver customer-centric solutions, aligning with business objectives and market trends, while ensuring technical feasibility and strategic alignment.• Spearheaded the development and delivery of the Mediamorph CVM platform, overseeing architecture and engineering aspects to ensure scalable, efficient, and high-quality solutions.• Successfully transitioned the team from Waterfall to Agile methodology using JIRA toolset, enhancing transparency, predictability, and collaboration within the development team.• Fostered increased productivity and collaboration with the offshore development teams, achieving targeted staff augmentation and greater delivery scale.• Successfully led the migration of all customer implementations from a legacy co-location provider to an AWS-based cloud computing environment, ensuring seamless transition and enhanced scalability.

Santa Monica, California, Us

Delivering Mediamorph technology solutions, driving customer success, and leading high-performing professional services teams to achieve exceptional results.• Spearhead the implementation of Mediamorph product offerings, providing visionary technology guidance and oversight.• Lead the design of customer implementation as Chief Solution Architect, establishing repeatable delivery processes and ensuring scalability.• Collaborate with cross-functional teams (Development, Support, Customer Success) to guarantee high-quality service delivery and seamless customer experiences.• Design and develop integration patterns to seamlessly integrate customer-provided master data.• Develop and execute strategic plans to prioritize and incorporate customer feature requests into product development roadmaps.

Responsible for all aspects of product engineering and technology selection for the product, overall product architecture, work metaphor and decisions related to SaaS-based deployment needs and setting up a strategic sourcing arrangement to cater to the engineering needs of the organization• Reporting directly to the CEO, responsible for all aspects of product engineering and technology selection for the product • Responsible for setting up a strategic sourcing arrangement to cater to the engineering needs of the organization• Responsible for the overall product architecture, work metaphor and decisions related to SaaS-based deployment needs • Collaborate on all fund-raising initiatives

Culver City, Ca, Us

Defined the vision for a shared application development platform at SPE and running the program. Responsible for the implementation of a robust adoption strategy across multiple development teams, and developed the migration strategy for the adoption of open-source technology at Sony Pictures. Played the role of a consultant to other Enterprise groups and various Line of Business IT groups on their Portal, SOA, Web 2.0, Collaboration, Content Management and Mobile strategies.Led a mid size development and QA team of employees and contractors on the implementation of several Sales, Marketing, and Research applications for the Domestic TV business group. Responsible for all aspects of decision making where it pertains to technology and applications for the line of business. Responsible for the technology due diligence activities for several acquisitions. Worked directly with the Office of CIO and Global Sourcing to build effective an offshore support team in India using leading vendors

Culver City, Ca, Us

Provide architectural leadership for the development and enhancement of application with the SPE IT portfolio, technology trend analysis and roadmaps including trade-offs on competing architectures. Define architectural best practices around adopted principle for application development and deployment. Contributed to the Strategic Planning documents including current state architecture, target architecture and detailed cross-reference matrix highlighting applications supporting critical business functionality and leading the Architecture Competency Center, defining its charter, deliverables, and value proposition to the clients. Mentoring technical leads and developers on application teams on a need-basis and building a “trusted-advisor” relationship with customers.

Austin, Texas, Us

iPLS is a web based integrated enterprise software platform to streamline and automate the acquisition and distribution business of media & entertainment companies. The entire iPLS product line is developed on a multi-tier J2EE architecture and embraces numerous open standards. Currently iPLS has three family members - Television Sales, Product Planning & Acquisitions and Business Performance Analyzer. The product line has been successfully deployed at couple of major Television Network clients.Defined the overall vision of the iPLS product line and identify target industry verticals and established the product line architecture for iPLS. Worked closely with the engineering team in establishing development processes based on FAST (Family-oriented Abstraction, Specification and Translation), making strategic decisions on choice of platform, technology and tools for development and testing.Worked closely with Product Marketing in identifying market drivers and incorporating such features in appropriate functional releases.

Newport Beach, Ca, Us

- Responsible for all aspects of the engineering product development activities for the M&E vertical with specific focus on the Theatrical and Television distribution operations. - Served as a key member of the management team that sets the strategic direction for the product direction. - Assure that product development team achieved their objectives and product deliverable were completed within budget and time frame. - Requirements gathering, source data analysis, data profiling, data cleansing, developing source-to-target data maps and mock-up reports for the Theatrical and Television Distribution Operations.- Worked very closely with the business owners to understand their specific information needs and developed specifications for reporting and key performance metrics.- Architected and developed SSAS cubes, standard reports and ProClarity analytic reports with specific drill-to-detail capabilities, dashboards and scorecards.- Performed extensive source data analysis, data profiling, data cleansing, developed source-to-target data maps, ETL scripts, and MDX scripts based on customer data.- Developed executive summary and detail reporting for the local line of business to help with measuring and improving operational efficiencies.- Provided feedback to the business and system owners on data quality issues and recommended possible resolutions including steps on addressing data governance issues.

Burbank, Ca, Us

NITD is a high visibility, high impact business system for Warner Bros International Television Distribution division. The project was a multi year, multi million dollar strategic capital initiative and was highly successful in meeting its objectives.Define a work metaphor and tiered architecture for the application, interfaces for backend business components, and for the existing mainframe database, the availability and rights data model along with the DBA, including a relational warehouse for multi-dimensional real-time rights reporting and configurability points within the application to provide for future extensions. Extensive Java coding to incorporate business rules in the form of Enterprise Java Beans and PL/SQL procedures, including Performance tuning of application at both the application server and database layers.

Responsible for providing guidance on migrating an existing PowerBuilder product into Java using Sybase migration tools.

Architecture review consultant for companies including i2, Deutsche Software, IndTelesoft.Authored courseware for various curricula on Java, J2EE and Visual C++ for IBM Global ServicesSuccessfully conducted corporate training programs for companies like Oracle, Novell, HP, Samsung, Verifone, Singapore Technologies etc.

Master Of Information Systems Management, It Strategy And Governance

Advanced Diploma, Computer Science

Bachelor Of Science, Mathematics, Physics & Chemistry