- Client Relations for Website Design and Development, SEO and Social Media Management

- Developing cross-platform strategy for a variety of clients and developing customized marketing plans- Evaluating advertising options for ROI, negotiating rates/added value and creating detailed media plans including print, radio, television and web- Creating content for client websites and press kits- Writing, editing and pitching press releases to general and niche media sources- Developing relationships with media- Tradeshow representation- Increasing and managing client databases- Creating email marketing programs, including evaluating software packages and developing e-newsletter templates- Creating and managing research and survey programs- Brand development and management- SEO strategy- Social media strategy development and implementation

Director of Tour & Travel Department for industry-leader in group discounted ticketing for Broadway and off-Broadway productions. Responsibilities include strategy, marketing projects, advertising program, client relations, communications. Main liaison to the Tourism Industry, including major tradeshows such as ABA, NTA, SYTA and TIA's Pow Wow.

Responsible for cultivating and managing the CVB's relationship with the tour & travel audience, including growing and maintaining the client database, networking with partners and industry professionals, attending major industry tradeshows and creating audience-specific advertisements and collateral.

30% Advertising budget and plan management, including agency relationship management.30% Group Sales & Tourism industry - sole liaison to industry, including tradeshows, statewide co-operative programs, client database management, industry specific publications advertising plan, annual marketing strategy plan, and networking.30% Marketing research, including brand identity surveys, floor surveys and collecting and analyzing data.10% Team project management, including event planning, focus groups, etc.

Responsible for major production management from concept to follow-up, creation of marketing collateral, proposals, brochures, newsletters and website, analyzing advertising and promotional opportunities, etc.

Worked on early stages of the VIN lookup tool and entered detailed brand reports into database system. Also trained GM employees on the entry process and worked on a comprehensive training manual.