Alyx is a Global Business Development Manager at Seed Terminator, a company that provides mechanical weed control solutions to reduce chemical dependency and improve soil health. She has a lifetime of global agricultural experience and over 11 years of experience in the agricultural machinery industry, with a background in engineering, economics, sales and marketing.As a Product Marketing Manager and territory manager at HARDI Australia, she established a new product line of linkage and mistblower products for the viticulture and horticulture markets, developed and executed marketing strategies and programs, and pioneered a hybrid online sales model. She also managed configurations, inventories, pricing, and customer support for three product lines, generating over $310M in annual revenue.Alyx is passionate about creating a positive change in the future of our food system by empowering farmers with technology that can help them feed the world and leave their farm to the next generation in a better state than they found it. She is skilled in customer engagement, problem-solving, and analytical thinking, and loves chatting with farmers as often as possible. She is always eager to learn, explore, collaborate with different branches of the company, and contribute to every endeavor's growth and success.