Asena Hertz

Asena Hertz Email and Phone Number

Marketing Leader @ DEXMAT
Asena Hertz's Location
Boston, Massachusetts, United States, United States
Asena Hertz's Contact Details

Asena Hertz personal email

n/a
About Asena Hertz

Asena Hertz is a Marketing Leader at DEXMAT. She possess expertise in marketing strategy, brand positioning strategies, product marketing, brand management, digital marketing and 2 more skills. Colleagues describe her as "I've had the pleasure of working with Asena since 2011 and I can tell you that she is one of the most passionate and dedicated brand managers that I have ever had the pleasure of working with. She always has a clear vision of the big picture and is able to articulate that message clearly and effectively. She has demonistrated that drive, talent and "can do" attitude enables ANY product to be marketed sucessfully. Her attention to detail, personable management style, and ability to lead and motivate team members makes her a valuable asset to any company. I am happy to be working with Asena now and in the future. I would highly recommend her for any marketing projects.", "Asena is a superstar as it relates to taking an idea, and turning it into a powerful and useful asset. I witnessed her take many obscure and new ideas and magically produce real world Web content, catalogs, product sheets, artwork, case studies, etc that empowered the sales team to produce stellar results. My mind was consistently blown by her consistency and timeliness in producing these assets. The company that has Asena on their team will be a lucky one for sure! I would hire Asena without a second thought.", and "Asena is the kind of rising star that every team is looking for and rarely finds. She's smart, funny, creative and resourceful. During the time I had the pleasure of managing Asena, she never failed to rise to a challenge or go above and beyond any assignment she was given. In a hectic, stressful start-up environment, she keeps an even keel, even as she juggles several projects across different functions and at varying levels of responsibility. If she doesn't know, she will find out. She taught herself flash animation, to manage production and quality assurance, how to write a press release and garner buzz, seek out new and improved processes and solutions and goes out of her way to propel everyone around her forward with positivity, integrity and a great sense of humor. The most amazing thing about Asena is her desire to learn, absorb and apply her skills. She has a wonderful curiosity, a tempered passion and a indomitable spirit that would thrive in so many different environments. I couldn't more highly recommend her."

Asena Hertz's Current Company Details
DEXMAT

Dexmat

View
Marketing Leader
Asena Hertz Work Experience Details
  • Dexmat
    Head Of Marketing
    Dexmat Jul 2023 - Present
    Houston, Texas, Us
  • Ibm
    Program Director, Product Marketing, Turbonomic & Instana
    Ibm Feb 2023 - Jul 2023
    Armonk, New York, Ny, Us
  • Turbonomic, An Ibm Company
    Vp, Product Marketing
    Turbonomic, An Ibm Company Jun 2022 - Feb 2023
    Armonk, New York, Us
  • Turbonomic, An Ibm Company
    Senior Director Of Product Marketing
    Turbonomic, An Ibm Company Jul 2021 - Jun 2022
    Armonk, New York, Us
  • Turbonomic, An Ibm Company
    Director Of Product Marketing
    Turbonomic, An Ibm Company May 2019 - Jul 2021
    Armonk, New York, Us
  • Turbonomic, An Ibm Company
    Senior Product Marketing Manager
    Turbonomic, An Ibm Company Jan 2016 - May 2019
    Armonk, New York, Us
  • Turbonomic, An Ibm Company
    Product Marketing Manager
    Turbonomic, An Ibm Company Feb 2015 - Jan 2016
    Armonk, New York, Us
  • Energy Points Inc.
    Head Of Marketing
    Energy Points Inc. Dec 2013 - Dec 2014
    Boston, Ma, Us
    • Developed and executed marketing strategy and tactics, reporting directly to the CEO.• Drove the research and validation of market segmentation strategies (including profiles, pain points, and motivators), shaping the executive team’s approach to investors and potential customers.• Led product marketing, incorporating the expertise of the Product and Science teams to develop crisp, value-driven messaging and implement it across all marketing and sales collateral.• Created and executed content marketing and lead nurturing, based on company goals and industry happenings; edited and wrote white papers and case studies to convey and strengthen the value proposition.• Managed public relations. Wrote all press releases. Pitched to journalists and had articles published on Greentech Media, Forbes.com, the Wall Street Journal, and more, resulting in a dramatic uptick in target customer inquiries.
  • Telerik
    Product Marketing Manager
    Telerik Mar 2013 - Dec 2013
    Burlington, Massachusetts, Us
    • Led and executed product marketing for a multi-million dollar developer software brand. • Outlined high-level goals and orchestrated tactical strategies to meet them, including media planning, budgeting, and buying to support all stages of the buy cycle and increase sales.• Evaluated and optimized brand’s ROI at every stage of the marketing-sales funnel. • Led go-to-market strategy for new Backend as a Service (BaaS) solution, working with Product, Sales, and PR.
  • Telerik
    Brand Manager
    Telerik Feb 2011 - Mar 2013
    Burlington, Massachusetts, Us
    • Led a team of Tech Evangelists and Product Managers.• Drove branding and marketing initiatives for two enterprise software product lines, including customer research and interviews, tracking industry trends, content planning, and software release campaigns.• Optimized ROI on all media and advertising—budgeting, purchasing, and performance.
  • Smart Office Energy Solutions
    Consulting Marketing Manager
    Smart Office Energy Solutions Apr 2010 - Mar 2011
    Houston, Tx, Us
    • Led and executed marketing for an early stage start-up. • Developed early-stage branding, including logo and website messaging.
  • Poken S.A.
    Marketing Manager
    Poken S.A. May 2008 - Sep 2010
    Lausanne, Waad, Ch
    • Working closely with Sales, led strategic brand marketing initiatives that directly supported business objectives. • Led the revamping of the corporate brand, ensured brand consistency, and created all marketing collateral.

Asena Hertz Skills

Marketing Strategy Brand Positioning Strategies Product Marketing Brand Management Digital Marketing Online Advertising Strategy

Asena Hertz Education Details

  • Middlebury College
    Middlebury College
    Political Science And Economics

Frequently Asked Questions about Asena Hertz

What company does Asena Hertz work for?

Asena Hertz works for Dexmat

What is Asena Hertz's role at the current company?

Asena Hertz's current role is Marketing Leader.

What is Asena Hertz's email address?

Asena Hertz's email address is as****@****mic.com

What schools did Asena Hertz attend?

Asena Hertz attended Middlebury College.

What skills is Asena Hertz known for?

Asena Hertz has skills like Marketing Strategy, Brand Positioning Strategies, Product Marketing, Brand Management, Digital Marketing, Online Advertising, Strategy.

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