Ahmad Sendos Email & Phone Number

Dubai, United Arab Emirates

Ahmad Sendos is the Creative Director for APCO Worldwide’s Dubai office and the region. With over 16 years of experience across diverse organizations, specialized in art and design direction, mobile apps, holistic identity design, web design, integrated creative campaigns and an array of other design disciplines. Leads the creative practice and emphasizes hands-on work and client engagement. Focuses on ultimately improving clients’ bottom line by crafting creative solutions to their business problems.

Dubai

HighlightsI work in a fun team of talented artists with a lot going on. Taking care of big client’s needs and brand strategies by setting the art vision for the team, coaching and managing them to create stunning art work. Always setting the bar high and making sure our art is of top-notch quality.Key Responsibilities• Create and determine how best to represent a concept visually• Determine which photographs, art, or other design elements to use• Develop the overall look or style of a presentation, publication, web & mobile design, or digital campaigns• Supervise design staff• Review and approve designs, artworks, and graphics developed by other staff members • Talk to clients to develop an artistic approach and style• Coordinate activities with other artistic and creative departments• Develop detailed creative proposals, budgets and timelines• Present designs to clients for approvalKey Skills• Provide creative direction in the branding, graphic design and user experience disciplines• Thrive in a unique, high-pressure environment, and juggle many jobs and responsibilities at one time• Motivated with an “everything is possible” attitude• Active problem solver, instilled with a sense of urgency for projects large and small

Dubai

Highlights • Played a key role in providing creative solutions and for Premium clients like “ADNOC” and “Dubai South” and the recognition and admiration from their top management. • Had multiple contributions in creating winning new business pitches for key accounts.• Multiple of my designed infographics for key clients got published in the local press.• Starting with just me, I was able to establish a creative team of 7 members and still growing. Key Responsibilities Designing Functions • Interacting with clients on getting a proper creative brief, including recommendations on project parameters, goals and tactics. • Guiding team members in preparing designs to support multiple client’s needs. • Conceptualizing design ideas and setting the visual direction for all creative projects. • Designing client communication and new business presentation materials to support the company in achieving organizational goals and growth. • Finalizing infographics and visuals for social media, press releases, publications and other needs. Administrative Functions • Demonstrated organizational and individual creative capabilities to existing clients and prospects for identifying and developing new business opportunities. • Built and maintained productive business relationship with high profile clients for generating repeat business in fulfilling specific business requirements. • Assessing, managing and following daily production schedules to maintain delivery deadlines. • Interacting with clients and creative directors in assessing creative factors of design material and copy. • Coordinating with Logistics for selection of third parties (printers, programmers, developers or other technicians) for preparation of materials based on creative or design requirements. • Conducting proof review and approving print materials. Defining specifications and releasing art for production.

Dubai, Uae

Highlights • Recognized by premium client “FC Barcelona” for efficiently managing creative designs for “FCB Studio” project. Key Responsibilities Designing Functions • Evaluating existing design and graphic trends for designing, laying out booklets, advertisements, brochures, flyers and marketing collateral for multiple projects. • Interacting with clients for finalization of product vision and designs including recommendations on project parameters, goals and tactics. • Guiding team members in preparing web design for client websites, mobile apps UI designs, refurbishing and rebuilding branding material for the company. • Conceptualizing design ideas and implementing designs and designing logos for various organizations using relevant software. • Designing marketing and presentation materials to enable the marketing team in increasing organizational brand awareness. Finalizing graphics and designing collaterals for external use. Administrative Functions • Assessing, managing and following weekly production schedules to maintain delivery deadlines. • Interacting with clients and creative directors in assessing size and other related factors of illustrative material and copy. • Coordinating with Logistics for selection of third parties (printers, programmers, developers or other technicians) for preparation of materials based on campaign requirements. • Conducting proof review and approving print materials. Defining specifications and releasing art for production. • Updating knowledge of corporate branding, layout, color theory and typography in both print and digital media.

Key Responsibilities Designing Functions • Interacted with clients including high profile organizations for collating and evaluating requirements to provide customized graphic design solutions. • Collaborated with team members in designing, revamping corporate identity and brands, advertisements, brochures, newsletters, manuals, reference guides, logos and online web banners. • Evaluated client requirements in preparing designs for web, magazines, books, calendars and posters. • Created visual design including typography, visual concept, logo and icon design for various platforms. Business Development • Prepared and maintaining a detailed portfolio to demonstrate organizational and individual creative capabilities to existing clients and prospects for identifying and developing new business opportunities. • Built and maintained productive business relationship with high profile clients for generating repeat business in fulfilling specific business requirements. • Acquainted clients with national and international designing trends for obtaining orders to design and produce new artwork. • Provided consultancy to clients on technical visual recommendations and other related issues. Assisted clients in preparing and presenting superior quality presentations highlighting organizational capabilities to customers.

Hazmieh, Lebanon

Highlights • Acquired significant exposure in the in the mobile services industry by working with major operators in MENA region. • Appreciated by the management and promoted to the next level within short span of time for providing exemplary service and increasing the customer satisfaction index. Key Responsibilities • Involved in designing landing pages for web and mobile services, web and mobile banner advertisements, UI and designs for mobile apps and services, multimedia mobile contents for multiple platforms. Prepared mobile content electronic catalog. • Illustrated concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts. • Developed design briefs by collating data from client interaction and research. Used innovation to redefine design briefs within stipulated time frame. • Presented finished ideas and concepts to client and accounts managers for approval prior to finalizing designs. • Collaborated with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers and marketing specialists for matching with specific business requirements of clients. • Coordinated with internal and external teams in enhancing client satisfaction by providing superior design quality within stipulated time frame.

Beirut, Lebanon

Highlights • Acknowledged for efficiently managing demanding news portal for a main political party in Lebanon. Key Responsibilities • Led a team of 8 members in testing and maintaining various parts of the website to ease browsing and user accessibility. • Evaluated website performance and optimized page content, sites and webpage layouts. Reduced file size to expedite loading of sites • Involved in developing multimedia content and troubleshooting links, pictures and other features related to the website. • Conducted tests on various browsers to enable website accessibility by users with different computers. • Regulated and managed user access rights on the website. Assessed performance of web servers, hardware and software.

Bs, Information Technology & Computing

- Web design and development, focusing on: Technology that makes the web work Web design principles and practice Web development.

Education record