▪ Conducted market research analysis to identify potential growth opportunities for the client and market development across different sectors in Pakistan▪ Analyzed data to create content and develop social media and digital marketing campaigns for multiple clients utilizing different techniques like SEO and Google Analytics▪ Designed dashboards to monitor and track key metrics like cpc, cpm, ctr▪ Managed a 100% client retention rate and improved average footfall generation by more than 20% through individually tailored campaigns

▪ Conducted market research analysis and developed feasibility reports to determine the growth potential for the Paper handbags and Tobacco industries in Pakistan▪ Identified and engaged potential clients to help increase the market share in the tobacco and paper handbag industries by more than 5% and 3%, respectively▪ Designed the portfolio for the Building Unit Folding Cartons (BUFC), to be used in the Astana Expo 2017▪ Awarded best intern for exceeding all goals and expectations

▪ Part of the marketing team responsible for the promotion and marketing of Lahore Qalandars App▪ Handled operations and conducted outdoor & PR and activations▪ Generated 2500+ downloads and PKR 50,000+ worth of sales within the App